重庆招聘

Job Purpose:

Accountable for launching new brands and delivering brands line top line sales and gross margin. Manages a brand to build consumer demand, market share, sales, and profitability grounded in deep consumer, product, and market understanding. Leads brand and product portfolio management, integrated marketing planning, and pricing management. Works collaboratively across a cross-functional team to recommend brand strategy, develop and commercialize a new product development pipeline, and drive P&L results. Managers with direct reports are responsible for coaching their employees to meet performance goals and develop skills.

Job Responsibilities:

• Translates business and brand needs into a prioritized research list
• Explains business needs to solve and participates in research
• Recommends product line and/or category long-term strategies
• Participates in setting global brand positioning and develops global brand style guide
• Leads a cross-functional team to create a robust pipeline of new products; write concept statements and build new product business case
• Works with Director to develop the commercialization plan
• Recommends new product list price. Estimates dead net price and impact on profitability
• Manages price on existing products
• Manages annual situation assessment; recommends marketing objectives and strategies
• Works collaboratively to develop integrated marketing plan; leads development of collateral, creative guidelines for new products, and marketing programming
• Recommends financial goals for area of responsibility; accountable for delivering top line sales and gross margin; recommends actions to close gaps.
• Evaluates marketing campaigns and recommends ROI improvements
• Assigns employees projects and coaches to develop their skills; manages overall ‘day-to-day’ operations of the brand and business
• Acts as mentor to junior levels and helps attract, develop, and retain marketing talent

Requirements:

• Four-year college degree; MBA preferred
• At least 8 years of working experience with 4+ years of marketing/brand management work experience
• Demonstrated track record of business results in brand management, channel management, consumer insights, and marketing communications
• Experience with concept and creative development process (new product development) and program execution
• Experience of working in a multinational FMCG with a focus on brands meeting consumer needs
• Fluent in English/Mandarin in both writing and speaking
• Has strong analytical skill
• Has strong team leadership skill
• Has good communication/presentation skill
• Can manage complexity/deal with ambiguity

上海派克笔有限公司是美国500强纽威集团(Newell Brands) 在中国的***项投资，中国区总部设在上海，并且在全国高档商场设有专柜。派克拥有百年历史，见证了无数重要的历史时刻。自1888年乔治.派克先生创立品牌开始，派克笔秉持“尊贵、优雅和经典”的品牌理念，派克始终引领着书写工具的风潮，是当之无愧的专业书写行业领导者。

随着派克中国区业务的不断壮大，我们将斥巨资，通过提升零售终端形象，来***限度的满足派克消费者良好的购物体验。同时以国际一线品牌为目标，将优良材质与经典设计融入新品开发，正式宣告派克进入***精品领域，从而迈向一个全新多元化的时代。

我们希望诚招各路英才，和我们一起打造派克的新时代。