重庆 [切换城市] 重庆招聘重庆互联网/电子商务/网游招聘重庆网站营运经理/主管招聘

website manager/官网运营经理

中美联泰大都会人寿保险有限公司

  • 公司规模:5000-10000人
  • 公司性质:合资(欧美)
  • 公司行业:保险

职位信息

  • 发布日期:2013-10-14
  • 工作地点:上海
  • 招聘人数:1
  • 工作经验:三年以上
  • 职位类别:网店店长/客服  网站营运经理/主管

职位描述

Summary:
The Website Manager will plan and manage the content of website of MetLife China’s e-commerce business, and work with relevant teams to fulfill writing, editing, and proofreading all content.

Responsibility:
1. Manage and oversee content of MetLife China’s website, associated landing pages, shopping cart, member and sales paths strategy development and execution to continuously monitor site optimization and revenue performance.
2. Drive optimization roadmap and ongoing initiatives - define testing protocol (A/B, Multivariate and etc.) including planning, set-up process ,follow-up documentation and sales potential forecast
3. Manage test and present accurate test results to stakeholders. Keep archive of tests and results for reference as best practices. Conduct ROI analysis of test results and recommend rollout plans.
4. Working closely with the Head of Digital Marketing, develop User Experience (UX) process for identified scenarios
5. Maintain an up-to-date knowledge of trends within China (competitors, the Insurance industry and e-commerce in general). Conduct competitive analysis and regularly review competitor strategies
6. Work collaboratively with Partner and Acquisition teams to support new consumer and existing consumer retention revenue goals
7. Work cross-functionally with other departments (IT, customer service and etc.) to communicate objectives, manage implementation timelines

工作职责:
1. 负责官网商城整体规划,产品上线, 营销和推广;
2. 负责网店优化,提高店铺点击率和浏览量,完成销售业绩指标
3. 进行深入的网站流量和商业指标分析,并提供改进建议
4. 进行用户行为分析,提升产品的准确性;洞察和分析用户属性和消费心理,确保官方商城产品、推广活动定位准确

Qualifications:
? Knowledge
1. Bachelor degree or above in computer technology, software engineering, e-commerce and related majors
2. Sound Knowledge of HTML, XHTML, CSS, Java, web publishing, Flash and etc.
3. Well understanding of web development life cycle, internet technologies and best practice, web design and UX
4. Demonstrated understanding of e-commerce/direct marketing and relationship between website behavior and profitability
? Experience
1. Minimum of 3 years of experience managing content and production for high traffic websites in China.
? Professional Skill
1. Proven skills with writing/editing HTML, copy editing and proofing skills, with an exceptional attention to detail and accuracy
2. Ability to managing consumer websites using a Content Management Systems (CMS)
? Competency
1. Proven ability to deliver valuable business insights based on multiple web and consumer data sources
2. Proven ability to build consensus and work effectively within a cross-departmental team
3. Passion for efficiency, optimization and data-driven marketing
4. Respond quickly to changing business needs/timelines and completing quality projects on time

任职要求:
1. 本科及以上学历,3年以上B2C官网商城或第三方平台旗舰店综合运营管理经验,熟悉在线商城店铺优化、产品管理和营销推广
2. 熟悉Google Analytics或其他网站分析工具,以及相关数据指标
3. 思维严谨,条理性逻辑性强,具备优秀的书面总结及口头表达能力
4. 具备独立工作能力及团队协作能力,工作积极主动

公司介绍

中美联泰大都会人寿保险有限公司由中美大都会和联泰大都会两家寿险公司合并而来,合并方案于2011年3月获得保监会批准,4月12日获工商行政管理部门核准并正式更名。新公司以上海为法定注册地,并采用北京、上海双总部的运营模式。4月19日,中美联泰大都会人寿保险有限公司在上海正式挂牌成立。凭借美国大都会集团在保险业的丰富经验以及上海联和投资有限公司对中国市场的深刻认识,大都会人寿致力于为中国消费者提供值得信赖和专业的保险方案。大都会人寿通过顾问行销、银行保险、直效行销和团险等多元渠道,为全国各地超过二十多个城市的消费者提供人寿、健康、意外及储蓄型保险产品等保险服务。
原联泰大都会人寿保险有限公司于2005年8月10日在上海正式成立,公司注册资本5亿元人民币(08年追加到7亿元人民币),由上海联和投资有限公司和美国大都会集团下属公司各持50%股份组建而成。
上海联和投资和美国大都会人寿同时是总部在上海的联泰大都会人寿的股东,这样中美大都会人寿与联泰大都会人寿两家公司正式合并。合并后新公司的名称为“中美联泰大都会人寿保险有限公司”,简称“大都会人寿”。

联系方式

  • Email:xueting.chen@metlife.com
  • 电话:18723290373