Marketing Manager
杰进商贸(上海)有限公司
- 公司规模:500-1000人
- 公司性质:外资(非欧美)
- 公司行业:奢侈品/收藏品/工艺品/珠宝
职位信息
- 发布日期:2013-09-04
- 工作地点:上海-静安区
- 招聘人数:1
- 工作经验:五年以上
- 学历要求:本科
- 语言要求:英语熟练
- 职位类别:市场/营销/拓展经理
职位描述
Mission:
? To develop and execute internal and external marketing and communication activities to increase brand awareness and strengthen brand stature through appropriate activities including Product Launches, CRM Management, E-Marketing, Visual Merchandising and Event organisation;
Key Responsibilities:
? CRM Management including the program and the implementation (acquisition, mining, maintenance and utilisation)
? To manage and implement E-Marketing campaigns
? To manage and source new communication channels e.g. Weibo, Kai Xin net
? To devise and implement E-Newsletter, E-invitations and other digital marketing materials
? Managing database acquisition opportunities
? Planning Visual Merchandising concepts and overseeing their implementation through the Marketing Executive
? To work on launch packages including forecasts, prices, visual merchandising and communications
? To train Brand Ambassadors on new product launches
? Planning store animation and ensuring successful implementation through Marketing Executive
? To undertake regular visits to the stores and to ensure that standards are maintained and are in line with the De Beers guidelines (snagging/hardware)
? To plan and manage all trade events
? To carry out post-event evaluation and to feedback on the results
? To regularly review market data e.g. competitor reports, pricing, products and to make relevant suggestions and improvements to support the businessd
Job Requirements
Working Experience & Education Requirements
? 5-8 years Marketing experience
? Ideally, experience of working in a luxury environment
? Excellent written and verbal communication skills
? Strong presentation skills
Professional Qualification
? Marketing Qualification
? Computer literate (MS Office and in particular Power Point)
Foreign Language Skills
? To be fluent in the language of the Country you are working
? To speak at least one another foreign language
Technical Skills
? Presentation skills
? Strong powerpoint skills
? Good analytical skills
? Microsoft Office (e.g. word, excel)
Competency Requirements
? Energetic and dynamic
? Ability to motivate and inspire others
? Strong Presentation Skills
? An excellent communicator and relationship builder
? Customer Service focused
? International mindset
? Strong organisational skills and attention to detail
? Ability for high levels of creativity and flair
? Good business acumen and commercial awareness
? Good sense of luxury and branding
公司介绍
联系方式
- 公司网站:*******************/#/en/home************************/
- Email:service-hk@puyioptical.com
- 公司地址:地址:span北京王府井三里屯银泰大悦城国贸SKP