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Marketing Manager

杰进商贸(上海)有限公司

  • 公司规模:500-1000人
  • 公司性质:外资(非欧美)
  • 公司行业:奢侈品/收藏品/工艺品/珠宝

职位信息

  • 发布日期:2013-09-04
  • 工作地点:上海-静安区
  • 招聘人数:1
  • 工作经验:五年以上
  • 学历要求:本科
  • 语言要求:英语熟练
  • 职位类别:市场/营销/拓展经理  

职位描述

Mission:
? To develop and execute internal and external marketing and communication activities to increase brand awareness and strengthen brand stature through appropriate activities including Product Launches, CRM Management, E-Marketing, Visual Merchandising and Event organisation;

Key Responsibilities:
? CRM Management including the program and the implementation (acquisition, mining, maintenance and utilisation)
? To manage and implement E-Marketing campaigns
? To manage and source new communication channels e.g. Weibo, Kai Xin net
? To devise and implement E-Newsletter, E-invitations and other digital marketing materials
? Managing database acquisition opportunities
? Planning Visual Merchandising concepts and overseeing their implementation through the Marketing Executive
? To work on launch packages including forecasts, prices, visual merchandising and communications
? To train Brand Ambassadors on new product launches
? Planning store animation and ensuring successful implementation through Marketing Executive
? To undertake regular visits to the stores and to ensure that standards are maintained and are in line with the De Beers guidelines (snagging/hardware)
? To plan and manage all trade events
? To carry out post-event evaluation and to feedback on the results
? To regularly review market data e.g. competitor reports, pricing, products and to make relevant suggestions and improvements to support the businessd


Job Requirements
Working Experience & Education Requirements
? 5-8 years Marketing experience
? Ideally, experience of working in a luxury environment
? Excellent written and verbal communication skills
? Strong presentation skills
Professional Qualification
? Marketing Qualification
? Computer literate (MS Office and in particular Power Point)
Foreign Language Skills
? To be fluent in the language of the Country you are working
? To speak at least one another foreign language
Technical Skills
? Presentation skills
? Strong powerpoint skills
? Good analytical skills
? Microsoft Office (e.g. word, excel)
Competency Requirements
? Energetic and dynamic
? Ability to motivate and inspire others
? Strong Presentation Skills
? An excellent communicator and relationship builder
? Customer Service focused
? International mindset
? Strong organisational skills and attention to detail
? Ability for high levels of creativity and flair
? Good business acumen and commercial awareness
? Good sense of luxury and branding

公司介绍

杰进商贸(上海)有限公司系外商独资企业,隶属于香港溥仪集团。本公司是经营高档奢侈品眼镜的专营店和零售店,店铺包括:PUYI眼镜、GLASSTIQUE、0-0、Reflection等。所经营的品牌包括:Cartier、Dior、Gucci、Gentle Monster、Chrome Heart、VB、Tom Ford、Linda Farrow等。本司在香港、澳门、上海、广州、深圳、北京、大连、沈阳、南京、厦门、武汉、长沙、成都、重庆、西安等都设有数家分公司和数十家零售店铺。网址:*******************/#/en/home;************************/

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