重庆招聘

· To provide data analysis from CRM campaigns

· Develop reports and apply marketing knowledge to derive relevant insights that can be gained from the campaign data

· To turn the insights into meaningful and impactful marketing advice to Clients and client teams for marketing communications activities.

· To work in concert with and assist in the development of CRM program strategy, data management processes and customer analytics with client and eMarketing teams

· Analysis: To work alongside the planners, creative and client management teams to take analytical briefings from the client and account servicing team with the Head of Analytics.

· Develop standard customer analytics reports that allow for the analysis of customer behaviour, campaign and CRM program impact as well database quality

· Insights: To identify opportunities to improve CRM program and campaign performance as well as possible optimisation strategies in targeting and contact strategies.

· Quality Control: To ensure analytical work follows the core processes, data accuracy and reports produced are of a high standard and quality.

· Educated to at least degree level

· Good knowledge of marketing and the metrics that should be used to bring improved client understanding of performance

· Statistical techniques and an understanding of their application

· At least 3-5 years experience of working on CRM projects in a combination of analytical and marketing positions, preferably with client and agency experience

· High level of numeracy

· Excellent team working skills

· Proven data understanding skills

· Excellent understanding of marketing communications

· Ability to sell ideas/concepts, excellent client sales experience

· Good oral and written communication skills including confidence when presenting to groups

· Excellent client liaison skills and pro-active approach

· Ability to identify and show empathy with clients