Consumer Relations Associate II
好时食品国际贸易(上海)有限公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2013-06-20
- 工作地点:上海
- 招聘人数:若干
- 工作经验:五年以上
- 学历要求:本科
- 职位类别:客户关系经理/主管 投诉专员
职位描述
Responsibilities:
Maintain Knowledgebase
Collaborate with all constituents to share knowledge to ensure consistent and accurate information when engaging with the consumer and enhance the value of the insights to the constituents.
Engage with consumers
· Effectively handle conflict situations.
· Negotiate mutually satisfactory resolutions with consumers within compensation guidelines.
· alm irate consumers with empathy and professionalism and by asking questions to clarify the issue.
· Respond to complaints and inquiries from all channels exceeding consumer expectations.
· Demonstrate comprehensive knowledge of products spanning all operating groups.
· Educate consumers and promote the proper and optimum use of products. Promote other products to consumer when appropriate.
· Conduct in-depth research involving ingredients, food safety, proper usage, and nutritional information for our products.
· Research, when necessary, to determine if consumers are attempting to defraud the company.
· Handle intensely sensitive or delicate situations to preserve or improve the company’s reputation or image. This involves the handling of recalls, alleged illnesses, and media threats.
· Exercise good judgment to successfully resolve each situation following proper procedures.
· Resolve critical complaints by obtaining all pertinent information. Prepare written correspondence to consumers according to established guidelines.
· Coordinate product retrievals with consumer, Directors of QA, and Laboratories. Initiate follow-up as needed.
· Effectively refer misdirected callers to the appropriate party.
· Engage Consumer Relations Center of Excellence in Hershey PA per the escalation protocol.
Provide Insights to Consumer Relations Constituents
· Analyzes consumer data to detect product quality or safety trends; Communicates trend alert for crossover/misbranded product, foreign objects, and other complaints with the potential for harm and acts as an early warning to the Consumer/Customer Quality function of Quality Regulatory Compliance and Plant Quality Assurance; Works with the quality assurance function to share facts, exchange information and determine the need for additional information or evidence to confirm the root cause of trends;
· Convert the consumer conversation from multiple channels to actionable insights for product improvement opportunities which drive takeaway/sales. Indentifies and communicates emerging consumer feedback trends and issues. This position also recommends and implements strategies for gathering and assessing comprehensive consumer data from the CR system(s), combined with additional internal and external sources and develops key insights in alignment with Hershey’s overall business strategies.
· Partners, communicates and engages with external services partner to ensure call center is informed of key issues, trends; Informs services partner of new information and outlines the critical facts that need to be obtained to draw conclusions about the root cause of complaints.
Social Media Strategy and Consumer Engagement
Responsible for writing and responding to consumer-related inquiries via Social Media channels.
Uses the tracking software to ensure scanned data is relevant to our company, brands, and initiatives.
Develops and delivers key insights presentations and reports on an ad hoc and monthly basis for the company, brands, and assets.
Requires:
Customer Service Oriented
Problem-solving/analytical skills
Decision-making skills
Good judgment
Listening skills
Good verbal/written communication skills
Attention to detail, ability to work with speed and accuracy
Flexibility
Ability to work with others
Ability to work with difficult people
Punctuality
Reading Comprehension
Managing multiple priorities
Organizational skills
Experience with PC/Windows environment
Business Accumen
Ability to travel abroad
Education:
Bachelors degree required
Experience:
Experience dealing with customers, distributiors, consumers, quality, marketing or sales teams. Minimum 2 years experience in a related field; Total of 5 years experience in whole career.
Maintain Knowledgebase
Collaborate with all constituents to share knowledge to ensure consistent and accurate information when engaging with the consumer and enhance the value of the insights to the constituents.
Engage with consumers
· Effectively handle conflict situations.
· Negotiate mutually satisfactory resolutions with consumers within compensation guidelines.
· alm irate consumers with empathy and professionalism and by asking questions to clarify the issue.
· Respond to complaints and inquiries from all channels exceeding consumer expectations.
· Demonstrate comprehensive knowledge of products spanning all operating groups.
· Educate consumers and promote the proper and optimum use of products. Promote other products to consumer when appropriate.
· Conduct in-depth research involving ingredients, food safety, proper usage, and nutritional information for our products.
· Research, when necessary, to determine if consumers are attempting to defraud the company.
· Handle intensely sensitive or delicate situations to preserve or improve the company’s reputation or image. This involves the handling of recalls, alleged illnesses, and media threats.
· Exercise good judgment to successfully resolve each situation following proper procedures.
· Resolve critical complaints by obtaining all pertinent information. Prepare written correspondence to consumers according to established guidelines.
· Coordinate product retrievals with consumer, Directors of QA, and Laboratories. Initiate follow-up as needed.
· Effectively refer misdirected callers to the appropriate party.
· Engage Consumer Relations Center of Excellence in Hershey PA per the escalation protocol.
Provide Insights to Consumer Relations Constituents
· Analyzes consumer data to detect product quality or safety trends; Communicates trend alert for crossover/misbranded product, foreign objects, and other complaints with the potential for harm and acts as an early warning to the Consumer/Customer Quality function of Quality Regulatory Compliance and Plant Quality Assurance; Works with the quality assurance function to share facts, exchange information and determine the need for additional information or evidence to confirm the root cause of trends;
· Convert the consumer conversation from multiple channels to actionable insights for product improvement opportunities which drive takeaway/sales. Indentifies and communicates emerging consumer feedback trends and issues. This position also recommends and implements strategies for gathering and assessing comprehensive consumer data from the CR system(s), combined with additional internal and external sources and develops key insights in alignment with Hershey’s overall business strategies.
· Partners, communicates and engages with external services partner to ensure call center is informed of key issues, trends; Informs services partner of new information and outlines the critical facts that need to be obtained to draw conclusions about the root cause of complaints.
Social Media Strategy and Consumer Engagement
Responsible for writing and responding to consumer-related inquiries via Social Media channels.
Uses the tracking software to ensure scanned data is relevant to our company, brands, and initiatives.
Develops and delivers key insights presentations and reports on an ad hoc and monthly basis for the company, brands, and assets.
Requires:
Customer Service Oriented
Problem-solving/analytical skills
Decision-making skills
Good judgment
Listening skills
Good verbal/written communication skills
Attention to detail, ability to work with speed and accuracy
Flexibility
Ability to work with others
Ability to work with difficult people
Punctuality
Reading Comprehension
Managing multiple priorities
Organizational skills
Experience with PC/Windows environment
Business Accumen
Ability to travel abroad
Education:
Bachelors degree required
Experience:
Experience dealing with customers, distributiors, consumers, quality, marketing or sales teams. Minimum 2 years experience in a related field; Total of 5 years experience in whole career.
公司介绍
好时公司,总部位于美国宾夕法尼亚州好时镇,是全球糖果业的领军者,致力于以其优质的巧克力、糖果、薄荷糖和其他美味零食为世界带来美好,并因此驰名世界。好时在全球有近21,000名员工,每天都给消费者带来高品质的美味产品。公司拥有的超过80个品牌,其标志性品牌包括好时(HERSHEY’S)、锐滋(REESE’S)、好时之吻KISSES巧克力(HERSHEY’S KISSES)、沁动爽口糖(ICE BREAKERS)和贝客诗(BROOKSIDE)。好时公司专注于在关键国际市场上实现业务增长,并在北美继续保持竞争优势。此外,好时公司在中国计划扩展巧克力以外的其他巧克力口味的品类,除了巧克力, 好时已经在中国上市了饼干, 月饼以及线下连锁甜品店等新业务。好时相信,我们能不断的为消费者点亮他们最甜蜜的一刻。
在好时,美好一直都不仅仅意味着提供美味的产品。120年来,好时致力于以公平、合乎道德和可持续地方式运营,以实现卓越经营及对社会产生积极影响。并最终为有需要的儿童创造美好未来。作为这一承诺的体现,公司创始人于 1909 年建立了弥尔顿.好时(Milton Hershey)学校,该校现由好时信托公司(Hershey Trust Company)管理。学生在该校接受免费教育、住房和医疗护理,健康成长,成为 Hershey 好时公司成功的直接受益者。
在好时,美好一直都不仅仅意味着提供美味的产品。120年来,好时致力于以公平、合乎道德和可持续地方式运营,以实现卓越经营及对社会产生积极影响。并最终为有需要的儿童创造美好未来。作为这一承诺的体现,公司创始人于 1909 年建立了弥尔顿.好时(Milton Hershey)学校,该校现由好时信托公司(Hershey Trust Company)管理。学生在该校接受免费教育、住房和医疗护理,健康成长,成为 Hershey 好时公司成功的直接受益者。
联系方式
- 公司地址:地址:span浦东南路999号新梅联合广场