Field Marketing Specialist 市场专员(工业品)
X-Giants Human Resource Co.,Ltd
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:专业服务(咨询、人力资源、财会)
职位信息
- 发布日期:2013-07-18
- 工作地点:成都
- 招聘人数:1
- 工作经验:五年以上
- 学历要求:本科
- 语言要求:英语熟练
英语熟练 - 职位类别:市场分析/调研人员 市场/营销/拓展主管
职位描述
Position Summary
This position is to assist the LBU manager and Sales Manager in helping to grow and sustain a healthy business through a variety of marketing activities, primarily those of tactical marketing to generate growth of business. The incumbent will also support in the development of LBU strategies and its subsequent implementation.
Success in this role will require working closely with Commercial team members, and China Segment Marketing and Direct Marketing team members. The role is accountable for building up of local market knowledge and analysis, such as competitive intelligence, market trends, and customer information.
The incumbent must have strong communication skills, able to work independently, and be able to work effectively in cross functional teams, including both internal and external groups.
Principal Accountabilities
Tactical Marketing
1. Support to build up business leads for the LBU via:
- Telemarketing lead generation campaigns
-Identification of new business opportunities via local news articles, government announcements, etc.
-Develop opportunities from the local industrial park through the investigation and relationship set up with local government
-Building up of competitive account database with information on contract expiration dates
-Seminars and exhibitions for leads and branding
-Promotions for new and repeatable application offerings
Market Knowledge
2. Develop market knowledge
- Analyze market trends and segment growth within LBU
- Gathering of competitive intelligence through internal and external sources
- Assist in market supply and demand assessments
- Collect information from CRM to summarize results and establish trends
- Assist to put together and review sales presentations for customers
- Provide LBU input for planning and strategy purposes
Competency and Skills
3. Apply marketing organization, tools, systems, and work processes to the LBU needs
- Work with Marketing and Marcomm team members to maintain sales tools and collaterals
- Work with Marketing team members to build up campaign and marketing resource plans
- Maintain close coordination and collaboration with Sales, CT, Marketing and other function teams as needed to optimize the marketing focus for the LBU
Competency and Skills
3. Apply marketing organization, tools, systems, and work processes to the LBU needs
- Work with Marketing and Marcomm team members to maintain sales tools and collaterals
- Work with Marketing team members to build up campaign and marketing resource plans
- Maintain close coordination and collaboration with Sales, CT, Marketing and other function teams as needed to optimize the marketing focus for the LBU
JOB REQUIREMENTS
1. Job Incumbent is expected to have a Bachelor’s Degree in a business or engineering/science field. There is an added advantage if incumbent has postgraduate qualifications
2. Job Incumbent is expected to have minimum of 5 years of experience in marketing
3. Decent to Good English ability
This position is to assist the LBU manager and Sales Manager in helping to grow and sustain a healthy business through a variety of marketing activities, primarily those of tactical marketing to generate growth of business. The incumbent will also support in the development of LBU strategies and its subsequent implementation.
Success in this role will require working closely with Commercial team members, and China Segment Marketing and Direct Marketing team members. The role is accountable for building up of local market knowledge and analysis, such as competitive intelligence, market trends, and customer information.
The incumbent must have strong communication skills, able to work independently, and be able to work effectively in cross functional teams, including both internal and external groups.
Principal Accountabilities
Tactical Marketing
1. Support to build up business leads for the LBU via:
- Telemarketing lead generation campaigns
-Identification of new business opportunities via local news articles, government announcements, etc.
-Develop opportunities from the local industrial park through the investigation and relationship set up with local government
-Building up of competitive account database with information on contract expiration dates
-Seminars and exhibitions for leads and branding
-Promotions for new and repeatable application offerings
Market Knowledge
2. Develop market knowledge
- Analyze market trends and segment growth within LBU
- Gathering of competitive intelligence through internal and external sources
- Assist in market supply and demand assessments
- Collect information from CRM to summarize results and establish trends
- Assist to put together and review sales presentations for customers
- Provide LBU input for planning and strategy purposes
Competency and Skills
3. Apply marketing organization, tools, systems, and work processes to the LBU needs
- Work with Marketing and Marcomm team members to maintain sales tools and collaterals
- Work with Marketing team members to build up campaign and marketing resource plans
- Maintain close coordination and collaboration with Sales, CT, Marketing and other function teams as needed to optimize the marketing focus for the LBU
Competency and Skills
3. Apply marketing organization, tools, systems, and work processes to the LBU needs
- Work with Marketing and Marcomm team members to maintain sales tools and collaterals
- Work with Marketing team members to build up campaign and marketing resource plans
- Maintain close coordination and collaboration with Sales, CT, Marketing and other function teams as needed to optimize the marketing focus for the LBU
JOB REQUIREMENTS
1. Job Incumbent is expected to have a Bachelor’s Degree in a business or engineering/science field. There is an added advantage if incumbent has postgraduate qualifications
2. Job Incumbent is expected to have minimum of 5 years of experience in marketing
3. Decent to Good English ability
公司介绍
【公司简介】
作为亚洲地区一站式招聘服务供应商,嘉驰国际人力资源为全球知名500强企业提供了各种各样的招聘需求服务,公司成立于上世纪九十年代,嘉驰国际在中国主要的城市都有大量的专业招聘顾问。在过去十多年中,嘉驰国际致力于提供***的招聘需求服务来满足日益增长的客户需求在化工能源、消费品零售、工业、医疗卫生、高科技、房地产等其它相关领域。公司连续多年被众多知名客户评为“***供应商”,“最值得信赖的供应商”,“年度首选供应商”等称号,目前市场口碑及稳定客户不乏各个行业翘楚企业。嘉驰国际正在成为中国***和***的的猎头公司。
【为什么选择 X-GIANTS】
X-GIANTS 将为您提供一个充分发挥才能的工作环境,为您建立有意义和富有挑战性的事业创造良机:
—您将有机会与专业市场的高级经理人和精英沟通和学习
—资深顾问将给您带来专业的行业体验和专家意见,帮助您快速学习和掌握行业知识
—提供专业的系统培训和实战培训,提升招聘专业度
—清晰的职业发展计划帮助你快速成长,锻炼你超强的沟通能力与人际关系技巧,积累丰富的职场经验,将把你打造成具有国际视野、目光敏锐的职业精英
—相互信任,相互尊重,相互支持,轻松愉悦的工作环境
—极具竞争力的薪资
—国家法定节假日,双休,8小时工作制,带薪年假和病假
—定期及不定期培训
—各种现金奖励
—每月team building预算
—公司常年储备零食
—雷打不动水果下午茶
—为每位员工庆生
—超大办公室
—更重要的是,我们培养成就自我的人才和独当一面的团队
作为亚洲地区一站式招聘服务供应商,嘉驰国际人力资源为全球知名500强企业提供了各种各样的招聘需求服务,公司成立于上世纪九十年代,嘉驰国际在中国主要的城市都有大量的专业招聘顾问。在过去十多年中,嘉驰国际致力于提供***的招聘需求服务来满足日益增长的客户需求在化工能源、消费品零售、工业、医疗卫生、高科技、房地产等其它相关领域。公司连续多年被众多知名客户评为“***供应商”,“最值得信赖的供应商”,“年度首选供应商”等称号,目前市场口碑及稳定客户不乏各个行业翘楚企业。嘉驰国际正在成为中国***和***的的猎头公司。
【为什么选择 X-GIANTS】
X-GIANTS 将为您提供一个充分发挥才能的工作环境,为您建立有意义和富有挑战性的事业创造良机:
—您将有机会与专业市场的高级经理人和精英沟通和学习
—资深顾问将给您带来专业的行业体验和专家意见,帮助您快速学习和掌握行业知识
—提供专业的系统培训和实战培训,提升招聘专业度
—清晰的职业发展计划帮助你快速成长,锻炼你超强的沟通能力与人际关系技巧,积累丰富的职场经验,将把你打造成具有国际视野、目光敏锐的职业精英
—相互信任,相互尊重,相互支持,轻松愉悦的工作环境
—极具竞争力的薪资
—国家法定节假日,双休,8小时工作制,带薪年假和病假
—定期及不定期培训
—各种现金奖励
—每月team building预算
—公司常年储备零食
—雷打不动水果下午茶
—为每位员工庆生
—超大办公室
—更重要的是,我们培养成就自我的人才和独当一面的团队
联系方式
- Email:cv2409@x-giants.com
- 公司地址:地址:span世茂西山龙胤营销中心