重庆招聘

Main purpose of job:

1.Support all marketing initiatives so to enhance brand awareness and reach student targets;

2. Deliver all marketing initiatives at the highest standard with appropriate and accurate use of brand materials

3.Produce a wide range of marketing materials from new content for publishing online / offline to working with vendors to produce various design layouts in digital / print formats; all materials produced are to abide to the brand guideline and at best their best in representing a Harrow-branded school;

4.Communicate clearly and work effectively with vendors /partners, provide clear briefing for high standard execution;

Key areas of accountabilities:

1. Support the delivery of marketing initiatives

- Deliver all marketing initiatives (be it an event, a promotional item or a WeChat post etc.) with the highest standard that best represent Harrow-branded schools

- Initiate and follow through internally or with vendors on production of marketing initiatives / materials, maintaining high standards and giving clear instructions and guidance;

- Good control of budget. Spend reasonably and follow up with internal finance procedures;

- Work with partners with respect and effectiveness.

2. Enhance high brand awareness

- Apply brand essence with local market insights, matching targeted audience needs / preference;

- Being the brand guardian to ensure brand materials are appropriately and accurately applied;

- Identify and look for opportunities to work with partners that match our brand image and with target audience that we can approach through collaboration.

3. Content development

- Develop highly visible / eye-ball catching marketing content that best represent a Harrow-branded school.

- Use brand materials appropriately in reference to the brand guide.

- Materials produced are to be approved by marketing manager, Head Master / Chinese Principal before publishing;

- Content developed needs to match with market needs.

4. Others

- Provide other support assigned by line manager

- Being sensitive and aware of market trend.

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