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Retail Marketing Executive

巴安斯(上海)商贸有限公司

  • 公司规模:500-1000人
  • 公司性质:外资(欧美)
  • 公司行业:批发/零售

职位信息

  • 发布日期:2020-10-21
  • 工作地点:上海-徐汇区
  • 招聘人数:若干人
  • 工作经验:1年经验
  • 学历要求:本科
  • 职位月薪:1-1.5万/月
  • 职位类别:市场/营销/拓展专员  产品/品牌专员

职位描述

Main responsibilities include:


-Communicating with Landlords MKT team for brand exposure and promotions, including but not only LL promotion, Ads, coupons, DP, LL social media, LL WeChat mini program, in-store events and VIP activity.


-Maintain solid relationships with Landlord MKT team for brand coverage and good quality exposure spots.


-Assist MKT director to build Retail MKT yearly calendar and plan. Manage vendors and process to make sure each retail MKT projects goes smoothly.


-Support MKT team to process with collateral producing, including in-store videos/lightbox/POP/GWP/ event materials.


-Monitor brand image on MKT collateral and offline Ads. Work closely with the graphic designer and VM to ensure the best content and output for retail MKT materials layout.


-Communicate / check / co-work with CRM and Retail team on promotions/events/campaigns, execution details, build analysis report.


-Support local events by engaging costumers with activation in store


 


Requirements


·         1-2 years’ experience in Retail Marketing, luxury, fashion, cosmetics, lifestyle or agencies


·         Detail-focused, strong passion and familiarity in consumer habits and retail landscape in china


·         MKT common sense and experienced in working with Landlord


·         Retail marketing experience in ideally the following industries


·         Effective communication and analytical skills


·         Polyvalent, flexible, open-minded and generalist mind-set


·         Independent, well-organized and result-oriented


·         Fluent in English and Chinese, French is a plus


Please send your CV to Claire.lu@ba-sh.com

  

公司介绍

Ba&sh is a leading French fashion brand in the dynamic affordable premium market. Named after the initials of its two founders, childhood friends Barbara Boccara and Sharon Krief, ba&sh has designed and manufactured a full range of women apparels since 2003.
Barbara & Sharon have always been passionate about fashion, travels and enlightening encounters. They felt it quite natural to transform their unique and complementary visions into their own brand, so that they would create the “ideal wardrobe” made of elegant yet effortless pieces for all occasions.
In 2015, L Catterton private equity firm acquired a 50% stake in ba&sh to accompany its development and international expansion, with the support of LVMH expertise and network. As of today, ba&sh operates more than 500 points of sales worldwide with a leadership presence in Europe and a fast-growing development in North America and Asia.
Ba&sh Asia office opened in early 2017 and has already successfully launched 16 stores in Hong Kong, Macau and China, as well as its flagship store on Tmall. Its aim is now to continue its development in Greater China and to seek new expansion opportunities in Asia.

联系方式

  • 公司地址:巴安斯(上海)商贸有限公司 (邮编:200030)