重庆招聘

HP is the world’s leading personal systems and printing company, we create technology that makes life better for everyone, everywhere. Our innovation springs from a team of individuals, each collaborating and contributing their own perspectives, knowledge, and experience to advance the way the world works and lives.

We are looking for visionaries, like you, who are ready to make a purposeful impact on the way the world works.

 

RESPONSIBILITIES:

• Work with marketing team to design and create data led solutions and make key customer and marketing information available to sales, marketing and business owners.
• Act as a conduit between Media, Data Infrastructure, Data Sciences and Marketing.
• Support formalization of goal setting and success measurement process for campaigns and digital projects. 
• Proactively analyze relevant marketing data and campaign performance to identify trends, root causes and implications of results. 
• Provide actionable quantitative and qualitative insights across marketing efforts 
• Utilize and help optimize marketing dashboards and data models
• Reporting and presentation of data outcomes and recommendations
• Support data integrity, data accuracy and testing processes
• Work with internal and vendor support teams to report and resolve data/campaign discrepancies. 
• Be the advocate for data and analytics needs in Market/Country

 

KNOWLEDGE & SKILLS:

• Experience in business and marketing/sales strategies, analyzing data and identifying insights to optimize and develop campaigns, identifying opportunities to improve campaign performance, increasing knowledge of our audiences and answering key business questions
• Good technical skills and understanding of interpreting data and analysis for solving business problems
• Some SQL experience working with large customer and transactional databases
• Advanced Microsoft Office (Excel, Word, PowerPoint) skills with the ability to manipulate data in Excel
• Experience with Data visualization software (e.g. PowerBI, Adobe Analytics)
• Experience in working collaboratively with cross-functional teams to develop appropriate analytical models and identify incremental revenue margin/ productivity opportunities.
• Understanding of the importance of data and digital in marketing and the ability to transfer data into actionable insight.  Often reporting in well-written documents and presentations to both technical and non-technical audiences
• Good interpersonal and project management skills; ability to build, manage and influence virtual teams
• Lead cross-country data-driven actionable planning with high degree of complexity involved in terms of customer or cross-function touchpoints.
• 2 to 5 years work experience in a similar data analyst role and environment, preferably in a marketing, sales or advertising

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