Internet MarketingMedia BuyingManager媒体采购经理
X-Giants Human Resource Co.,Ltd
- 公司规模：150-500人
- 公司性质：外资(欧美)
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2013-01-15
- 工作地点：深圳
- 招聘人数：若干
- 工作经验：五年以上
- 学历要求：本科
- 语言要求：英语熟练
英语熟练 - 职位类别：媒介经理 产品/品牌经理
职位描述
Position Summary
***is seeking a digital marketingprofessional for the role of Internet Marketing(IM) Media BuyingManger for itsexpandingbusiness in China, which is part of the company's new Global Expansion business unit within *** Marketplaces.
The successful candidate will work on ***'s partnership with and presence on a third-party Chinese ecommerce platform (the "Partner"), designing and executing media plans in support of this venture's brand positioning and transaction volume goals.An integral part of both the in-country China Marketing team and the centralized Global Expansion Marketing team, this person will work in tight cooperationwith the China Marketing Director and the Head of Internet Marketing for the Global Expansion region.
This is a highly demanding and important role in which the successful candidate will shape ***'s online media strategy and execution in China, helping to establish *** as a leading and highly trafficked ecommerce brand in this fast growing market.
The successful candidate will possess previoushands-on digital media planning and digital media buyingexperience and passion for driving market-leading innovation and winning performance.
This position will be basedin Shenzhen, China,with occasional need forinternational travel.
Primary Job Responsibilities
? Digital media planning:
o Understand the target audience that *** wants to reach, research and understand its media consumption patterns and most effective touch points for reaching it
o Put together comprehensive and maximally efficient online media plans to drive ***'s brand message and to drive transactions. Do so across the full range of online media outlets - portals, vertical sites, video sites, search engines, display ad exchanges, social media sites, navigational sites, mobile, etc.
o Have clear KPIs and goals established for each component of the plan
o Where appropriate collaborate with, learn from and direct ***'s media agency
o Fully leverage the Partner's knowledge and best practice in online media planning
? Digital media buying:
o Work with media owners (and where appropriate with their sales agencies) on executing media buys in accordance with plans
o Negotiate best terms possible, capture any available rate discounts
o Institute clear tracking and performance reporting for all buys
o Optimize media performance during campaign flights, incl. by working with media owners, to hit and exceed goals and KPIs
o Whenever appropriate leverage the Partner's media buying expertise and rates as well as ***'s media agency's buying expertise and rates
? Work with ***'s creative agency, with the Partner's marketing team and/or engage digital creative specialist agencies to produce, test and constantly refresh and optimize creatives trafficked. Drive innovation in the area of creative
? Collaborate closely with the China IM Partnerships Manager and the Global Expansion Marketing Paid Search team on joint execution of media plans. If appropriate and with agreement of the Paid Search team engage Chinese market paid search specialists
? Be on the forefront of display marketing developments and innovations in China, trial innovative solutions, incl. working extensively with display ad exchanges
? Closely partner with the Analytics team to evaluate incremental value brought to *** by display media advertising with various partners, leveraging the analytical insight to ensure ROI-positive deal terms
? Understand and leverage online media buying best practice across the Global Expansion region (esp. Russia, Brazil) as well as across other business units (Europe, North America), apply it to China as appropriate
Job Requirements - Experience
? 6+ years ofdigital marketing and online media buying experience at increasing levels of responsibilityat leading internet companies or at media agencies with strong digital practices in China
? Proven track record of developing and executingcomplex and innovative digital media buys and creative development in support of successful campaigns
? Experience withagencies management, track record at getting agencies to deliver their best work to meet business objectives
? Proven experience of managing and delivering highly complex projects, working across multiple cross-functional teams, geographies and management levels, often getting "buy-in" from multiple stakeholders and partnering with senior managers
? Budget management experience, including setting budgets, forecasting and accruals management, solid analytics
? A confidentcommunicator with experience of speakingand persuading in large meetings
Job Requirements - Skills and Education
? Bachelor's degree required
? Confident knowledge of the Chinese digital media landscape and Chinese media buying best practice
? Superior analytical skills, proven ability to identify and flex drivers of performance to achieve desired outcome
? Good at and likes building relationships, exhibits gravitas in dealing with senior counterparts at partner organizations
? Superior project management and agency management skills
? Ability to succeed in a fast-paced environment with multiple competing priorities, comfortable with ambiguity
? Team player who works well with people in other companies, countries and from different cultures, building and maintain strong working relationships
? Entrepreneurial approach (proactive, hands-on, action-orientated, resourceful and creative); a self-starter with high intrinsic motivation to deliver outstanding results
? Fluent verbal and written English and Chinese essential
***is seeking a digital marketingprofessional for the role of Internet Marketing(IM) Media BuyingManger for itsexpandingbusiness in China, which is part of the company's new Global Expansion business unit within *** Marketplaces.
The successful candidate will work on ***'s partnership with and presence on a third-party Chinese ecommerce platform (the "Partner"), designing and executing media plans in support of this venture's brand positioning and transaction volume goals.An integral part of both the in-country China Marketing team and the centralized Global Expansion Marketing team, this person will work in tight cooperationwith the China Marketing Director and the Head of Internet Marketing for the Global Expansion region.
This is a highly demanding and important role in which the successful candidate will shape ***'s online media strategy and execution in China, helping to establish *** as a leading and highly trafficked ecommerce brand in this fast growing market.
The successful candidate will possess previoushands-on digital media planning and digital media buyingexperience and passion for driving market-leading innovation and winning performance.
This position will be basedin Shenzhen, China,with occasional need forinternational travel.
Primary Job Responsibilities
? Digital media planning:
o Understand the target audience that *** wants to reach, research and understand its media consumption patterns and most effective touch points for reaching it
o Put together comprehensive and maximally efficient online media plans to drive ***'s brand message and to drive transactions. Do so across the full range of online media outlets - portals, vertical sites, video sites, search engines, display ad exchanges, social media sites, navigational sites, mobile, etc.
o Have clear KPIs and goals established for each component of the plan
o Where appropriate collaborate with, learn from and direct ***'s media agency
o Fully leverage the Partner's knowledge and best practice in online media planning
? Digital media buying:
o Work with media owners (and where appropriate with their sales agencies) on executing media buys in accordance with plans
o Negotiate best terms possible, capture any available rate discounts
o Institute clear tracking and performance reporting for all buys
o Optimize media performance during campaign flights, incl. by working with media owners, to hit and exceed goals and KPIs
o Whenever appropriate leverage the Partner's media buying expertise and rates as well as ***'s media agency's buying expertise and rates
? Work with ***'s creative agency, with the Partner's marketing team and/or engage digital creative specialist agencies to produce, test and constantly refresh and optimize creatives trafficked. Drive innovation in the area of creative
? Collaborate closely with the China IM Partnerships Manager and the Global Expansion Marketing Paid Search team on joint execution of media plans. If appropriate and with agreement of the Paid Search team engage Chinese market paid search specialists
? Be on the forefront of display marketing developments and innovations in China, trial innovative solutions, incl. working extensively with display ad exchanges
? Closely partner with the Analytics team to evaluate incremental value brought to *** by display media advertising with various partners, leveraging the analytical insight to ensure ROI-positive deal terms
? Understand and leverage online media buying best practice across the Global Expansion region (esp. Russia, Brazil) as well as across other business units (Europe, North America), apply it to China as appropriate
Job Requirements - Experience
? 6+ years ofdigital marketing and online media buying experience at increasing levels of responsibilityat leading internet companies or at media agencies with strong digital practices in China
? Proven track record of developing and executingcomplex and innovative digital media buys and creative development in support of successful campaigns
? Experience withagencies management, track record at getting agencies to deliver their best work to meet business objectives
? Proven experience of managing and delivering highly complex projects, working across multiple cross-functional teams, geographies and management levels, often getting "buy-in" from multiple stakeholders and partnering with senior managers
? Budget management experience, including setting budgets, forecasting and accruals management, solid analytics
? A confidentcommunicator with experience of speakingand persuading in large meetings
Job Requirements - Skills and Education
? Bachelor's degree required
? Confident knowledge of the Chinese digital media landscape and Chinese media buying best practice
? Superior analytical skills, proven ability to identify and flex drivers of performance to achieve desired outcome
? Good at and likes building relationships, exhibits gravitas in dealing with senior counterparts at partner organizations
? Superior project management and agency management skills
? Ability to succeed in a fast-paced environment with multiple competing priorities, comfortable with ambiguity
? Team player who works well with people in other companies, countries and from different cultures, building and maintain strong working relationships
? Entrepreneurial approach (proactive, hands-on, action-orientated, resourceful and creative); a self-starter with high intrinsic motivation to deliver outstanding results
? Fluent verbal and written English and Chinese essential
公司介绍
【公司简介】
作为亚洲地区一站式招聘服务供应商,嘉驰国际人力资源为全球知名500强企业提供了各种各样的招聘需求服务，公司成立于上世纪九十年代，嘉驰国际在中国主要的城市都有大量的专业招聘顾问。在过去十多年中，嘉驰国际致力于提供***的招聘需求服务来满足日益增长的客户需求在化工能源、消费品零售、工业、医疗卫生、高科技、房地产等其它相关领域。公司连续多年被众多知名客户评为“***供应商”,“最值得信赖的供应商”,“年度首选供应商”等称号，目前市场口碑及稳定客户不乏各个行业翘楚企业。嘉驰国际正在成为中国***和***的的猎头公司。
【为什么选择 X-GIANTS】
X-GIANTS 将为您提供一个充分发挥才能的工作环境，为您建立有意义和富有挑战性的事业创造良机：
—您将有机会与专业市场的高级经理人和精英沟通和学习
—资深顾问将给您带来专业的行业体验和专家意见，帮助您快速学习和掌握行业知识
—提供专业的系统培训和实战培训，提升招聘专业度
—清晰的职业发展计划帮助你快速成长,锻炼你超强的沟通能力与人际关系技巧，积累丰富的职场经验，将把你打造成具有国际视野、目光敏锐的职业精英
—相互信任，相互尊重，相互支持，轻松愉悦的工作环境
—极具竞争力的薪资
—国家法定节假日，双休，8小时工作制，带薪年假和病假
—定期及不定期培训
—各种现金奖励
—每月team building预算
—公司常年储备零食
—雷打不动水果下午茶
—为每位员工庆生
—超大办公室
—更重要的是，我们培养成就自我的人才和独当一面的团队
作为亚洲地区一站式招聘服务供应商,嘉驰国际人力资源为全球知名500强企业提供了各种各样的招聘需求服务，公司成立于上世纪九十年代，嘉驰国际在中国主要的城市都有大量的专业招聘顾问。在过去十多年中，嘉驰国际致力于提供***的招聘需求服务来满足日益增长的客户需求在化工能源、消费品零售、工业、医疗卫生、高科技、房地产等其它相关领域。公司连续多年被众多知名客户评为“***供应商”,“最值得信赖的供应商”,“年度首选供应商”等称号，目前市场口碑及稳定客户不乏各个行业翘楚企业。嘉驰国际正在成为中国***和***的的猎头公司。
【为什么选择 X-GIANTS】
X-GIANTS 将为您提供一个充分发挥才能的工作环境，为您建立有意义和富有挑战性的事业创造良机：
—您将有机会与专业市场的高级经理人和精英沟通和学习
—资深顾问将给您带来专业的行业体验和专家意见，帮助您快速学习和掌握行业知识
—提供专业的系统培训和实战培训，提升招聘专业度
—清晰的职业发展计划帮助你快速成长,锻炼你超强的沟通能力与人际关系技巧，积累丰富的职场经验，将把你打造成具有国际视野、目光敏锐的职业精英
—相互信任，相互尊重，相互支持，轻松愉悦的工作环境
—极具竞争力的薪资
—国家法定节假日，双休，8小时工作制，带薪年假和病假
—定期及不定期培训
—各种现金奖励
—每月team building预算
—公司常年储备零食
—雷打不动水果下午茶
—为每位员工庆生
—超大办公室
—更重要的是，我们培养成就自我的人才和独当一面的团队
联系方式
- Email：cv2409@x-giants.com
- 公司地址：地址：span世茂西山龙胤营销中心