重庆招聘

1.    Strategy & Planning

Conduct marketing research to better understand our customers, their needs and work with team to develop innovative brand strategies and plans; Monitor collection and analysis of customer information;

Oversee research and analysis of marketing related strategy and practices;

Contribute the product communication strategy and define and develop the Tailor-made communication planning for each key model / product cluster, in Order to ensure brand and products have the most innovative and cutting-edge digital strategy;

Ensure a real integration from planning to execution and evaluation, closely Collaborate with marketing functions (creative, media), as well as PR, events.

2. Marketing Communication, Creative and Media ATL/BTL

Communication development and classical image (brand and product) advertisement including new media activities Steer development of media plan;

Monitor and control media budget;

Oversee implementation of media plan and track performance;

Establish digital infrastructure;

Manage and track product digital communication.

3. Digital touch points implement

Develop digital strategy and establish digital infrastructure;

Social media: Manage company presence in social network including weibo, SNS, online forums. Monitor effective benchmarks for measuring the impact of social media programs to maximize results;

Digital campaign: Develop & oversee execution of digital marketing campaigns and provide overall evaluation.

4. Budget Management

Manage marketing budget planning & forecasting to meet departmental targets;

Oversee overall digital marketing spend/budget , making adjustments to plan to deliver business targets.

5. Agency management

Lead agencies to ensure digital plans are delivered and fully optimized.

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