重庆招聘

Senior Marketing Manager-Family Kids Category

Business Planning

• Overlook Midway China Family&Kids Brands (incl. CFOW/SL, LDC), providing strategic leadership and guidance of the site marketing team to develop marketing programs to maximize profit for attraction.
• Be responsible for 5Y plan and be able to translate it into year on year product plan, annual marketing plan and activities calendars, which will also input trade strategy and promotion plans.

Brand Management

• Responsibility for CFOW/SL & LDC brand management to ensure all aspects of visual presentation add value to the businesses; includes support and input to the trade market development
• Lead marketing communication campaign development, including consumer insight, campaign theme, media plan and social engagement, etc. so that maximize brand awareness and preference that drive business conversion
• Establish and improve relations with media, external partners which leads to possible collaboration and partnerships

Digital Conversion and E-Commerce

• Grow consumer direct channel business, include but not limited to Walk Up, Official Platforms (i.e. Website, Wechat), Flagship Stores (on Fliggy or other 3rd party platforms). Develop promotion calendar that echo with brand seasonal campaigns as well as platform master calendars.
• Close collaborate with Digital team to develop KOL strategy and new social commerce model if needed.

Budget Management

• Well plan budget allocation, covering ATL, BTL and Trade spending.
• Track Spending Progress and ROI.

Clustery Synergy

• Work with planning team on Cluster Strategy, ensure efficient conversion within category and explore opportunities of upsell to other merlin attractions..
• Synergize Marketing Communication Resources for bigger ROI and wider sharing, including but not limited to creative assets, media buy and agency management, etc.

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热诚欢迎优秀人才加入我们的团队，并为其提供海外发展机会，以及股权激励机制。