官网流量运营经理
迪卡侬体育用品公司(Decathlon)
- 公司规模:10000人以上
- 公司性质:外资(欧美)
- 公司行业:批发/零售
职位信息
- 发布日期:2019-10-31
- 工作地点:上海-浦东新区
- 招聘人数:1人
- 工作经验:2年经验
- 学历要求:本科
- 职位月薪:0.6-1.4万/月
- 职位类别:网站运营经理/主管
职位描述
Traffic Leader -Online Acquisition Leader(Search)
Location: Shanghai Pudong
About Decathlon
Decathlon is one of the world's largest sporting goods retailer and manufacturer, started from 1976 in France. Today, we are growing fast in Asia with full industry chain. Our purpose is to "Make sport accessible to the many". To achieve this, we are looking for a dynamic teammate, expecting to share his/her enthusiasm and passion for sports.
Responsibilities:
Be responsible for search engine channel performance (traffic and ROI performance)
Define and implement a SEM strategy to acquire quality traffic in order to archive both ROI and Turnover target
Budget / channels breakdown, budget relocation based on real performance
Compile and analyze performance data and metrics to optimize and ensure positive ROI.
Set up SEO strategy and monitoring report to make sure improvement direction will be on track
Working with business leader closely to understand their business strategy and re-structured with agency to let them executive efficiency
Requirements:
A minimum of 2 years SEO/PPC experience (either agency or client side)
Very strong in analytics (good at Google Analytics)
Very good working knowledge of Excel balanced by understanding of creative development.
Passion for results, consistent track record of exceeding targets.
Chinese (native) English (proficient)
Sports lover or full of passion in sports
Display experiences would be as plus
职能类别:网站运营经理/主管
公司介绍
迪卡侬于1989年进入中国开始进行采购和生产运动产品的业务往来。至今公司已经在全国建立4个自有工厂,10个工业采购办公室,39个工业驻场办公室。
2003年,集团确立把在中国发展运动用品零售业务作为集团未来十年的首要战略,并将其亚洲区办公室(包括生产和零售)从香港迁来上海。迪卡侬***概念商场于2003年11月在上海浦东新区正式开业。截至2020年1月,迪卡侬在中国拥有308家商场实体店,遍布全国约116个城市(含港澳台地区)。集团2009年起步的电子商务业务发展迅速顾客覆盖约400个城市。
迪卡侬是中国“全民运动”的响应者及实践人,拥有极具雄伟的在华长期持续拓展计划。迪卡侬的企业文化独具一帜,公司招聘活力、有责任感的体育运动爱好者,人性化管理使得员工的职业生涯可以与公司共同成长,并深受广大员工的认同。公司具有国际化的氛围,国际团队共同工作,员工有更多机会在国际间交流。迪卡侬亦是优秀的企业社会公民,积极为环境保护、可持续发展的探索和发展做贡献,致力于可持续地让大众同享运动欢益。
联系方式
- Email:jingyu.guan@decathlon.com
- 公司地址:迪卡侬