重庆招聘

Job Description

• Manage and operate company’s loyalty program through the whole lifecycle including re-activation, recruitment and retention
• 定义CRM策略以及执行系统的建立，并与业务目标达成一致。
  

• Manage and annual loyalty budget to facilitate communications, marketing initiatives and research to achieve maximum increase in member loyalty and group revenues from the loyalty channel
• 在现有业务和顾客购买行为分析的基础上，发展CRM各项计划，包括新客招募、老客维护、非活跃顾客以及休眠顾客唤醒等等。
  

• Drive member loyalty and satisfaction level to ensure Loyalty and CRM KPIs are achieved.
• 与其他团队紧密合作，贯彻执行CRM各项活动计划。
• Lead in-market loyalty program innovation to test and optimize ways to earn/burn
• 月度CRM报告及业务分析，以及日常内部CRM系统的数据查看。
• Work closely with in-house teams and external 3rd party vendors to deliver and continuously optimize the loyalty program experience to drive incremental revenue
  
• Provide strategic direction and guidance
• Define, test, and optimize customer segmentations based on customer demographics, shopping history, behaviours, and preferences
• As a member of the local team, act as a key voice to champion the loyalty/CRM programs
• 会员兑礼项目管理，包括项目计划、执行、礼物的库存管理等等。
• 关注市场其他竞争品牌的CRM活动，并提供可比对数据供参考。
• 直接主管交代的其他工作项目和内容

Job Requirement

· A deep understanding of Omni-channel CRM and loyalty marketing programs in China

· Significant experience in effective customer segmentation and communications

· Strong strategic and analytical experience

· Excellent ability to communicate effectively in a global organization.

· Partners well with cross functional business groups as a leader, influencer or key stakeholder.

· Ability to manage large quantities of work, making smart decisions to ensure that deliverables are met in a fast pace environment.

· Passion for getting things done.

· T mall or local China market ecommerce experience preferred

Ba&sh is a leading French fashion brand in the dynamic affordable premium market. Named after the initials of its two founders, childhood friends Barbara Boccara and Sharon Krief, ba&sh has designed and manufactured a full range of women apparels since 2003.
Barbara & Sharon have always been passionate about fashion, travels and enlightening encounters. They felt it quite natural to transform their unique and complementary visions into their own brand, so that they would create the “ideal wardrobe” made of elegant yet effortless pieces for all occasions.
In 2015, L Catterton private equity firm acquired a 50% stake in ba&sh to accompany its development and international expansion, with the support of LVMH expertise and network. As of today, ba&sh operates more than 500 points of sales worldwide with a leadership presence in Europe and a fast-growing development in North America and Asia.
Ba&sh Asia office opened in early 2017 and has already successfully launched 16 stores in Hong Kong, Macau and China, as well as its flagship store on Tmall. Its aim is now to continue its development in Greater China and to seek new expansion opportunities in Asia.