Senior Manager, Marketing Strategy
中美联泰大都会人寿保险有限公司
- 公司规模:5000-10000人
- 公司性质:合资(欧美)
- 公司行业:保险
职位信息
- 发布日期:2019-08-10
- 工作地点:上海
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 职位月薪:40-60万/月
- 职位类别:保险业务经理/主管
职位描述
Effective segmentation & targeting :
Determining which customer segments and customer objectives (e.g. acquisition/new sell, retention, expansion/upsell/cross-sell) will most effectively meet MetLife’s business objectives.
Value Proposition development (incl. VAS and CX propositions) :
Developing, optimizing and validating the right combinations of product, services, message, price, channel, external partnerships etc. to satisfy new and existing customer needs and maximize business results.
Business Case Development:
Developing the business cases to validate the value propositions.
Pilot Optimization:
Develop the pilot execution plan, test & learn plan and metrics , monitor and refine the pilot as necessary to maximize learning and success.
Translating business objectives and goals into annual marketing strategies and plans to drive growth, providing structured plans on where to play and how to win and identifying metrics for success.
Develop and execute strategies to optimize the Customer Experience in both the in-force base, and new business strategies (on-boarding and on-going engagement etc.).
任职要求:
Above 8 years working experience in the consulting firm/insurance or other financial industry and above 5 years of Strategy/ Marketing/Customer Segmentation
Abilities能力
? Advanced strategic planning and analytical experience
? Excellent business acumen in market research and seeing the strategic and tactical implications of research findings
? Broad experience in project management methods and techniques, process development and continuous improvement in a MNC environment
? Strong communication skills in both Chinese and English
? Good ppt, presentation and excel skill
? Proactive working attitude and results driven with great passion
? Strong self-motivation and commitment, can be independently manage project and initiative
? Creativity and can work under pressures and challenges
? Teamwork spirit
职能类别:保险业务经理/主管
公司介绍
原联泰大都会人寿保险有限公司于2005年8月10日在上海正式成立,公司注册资本5亿元人民币(08年追加到7亿元人民币),由上海联和投资有限公司和美国大都会集团下属公司各持50%股份组建而成。
上海联和投资和美国大都会人寿同时是总部在上海的联泰大都会人寿的股东,这样中美大都会人寿与联泰大都会人寿两家公司正式合并。合并后新公司的名称为“中美联泰大都会人寿保险有限公司”,简称“大都会人寿”。
联系方式
- Email:xueting.chen@metlife.com
- 电话:18723290373