重庆招聘

ESSENTIAL FUNCTIONS/RESPONSIBILITIES:

• Assist line manager to develop brand strategy, including
• Identify key battle field, target consumer and clear strategy for sports marketing, mainly for Oakley.
• Develop and execute annual marketing plan , key brand projects to achieve both brand and business target.
• Communicate with global marketing team to ensure the good understanding for global campaign concept, creative guidelines, assets, usage rights and to be the core player to leverage the global assets for local needs and cascade the information to sales team.
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• Independently brand management, including
• Lead and work with cross-function team to ensure good in-store brand exposure for Oakley by leveraging marketing assets, including window, lightbox …for both permanent and seasonal merchandising tools.
• Understand the products , work closely with product, training teams to adapt the rich and convincing product storytelling content for local WS customer education.
• Evaluate and initiate sponsorship for key races/events /athletes to enhance both brand professionalism and awareness among right TA
• Work internally with brand development, social/digital and PR team to maximize the impact of races/events and athletes exposures.
• Monitor the market trend and conduct competitor intelligence.
• Brand level report update including biz. review, budget, campaign calendar, product feedback…etc.
• Work with team to provide support and implement brand level marketing tactics such as Optical Fair, Roadshow…
• Other adhoc projects may assigned by line manager

Skills/Requirements

• Big passion for sports brand
• Owns the knowledge of sports sponsorship and sports marketing, over 5 years’ experience on planning & executing sports marketing program
• Strong coordination and communication skill (with bilingual communication capability) are required.
• Capability of initiative, creativity and strong ownership are also required.

Luxottica is a leader in the design, manufacture, distribution and sales of premium, luxury and sports eyewear with approximately 7,100 optical and sun retail stores in North America, Asia-Pacific, China, South Africa, Latin America and Europe, and a strong, well-balanced brand portfolio. The net sales reaching Euro 6.2 billion in 2011, over 65,000 employees in 130 countries. Our house brands include Ray-Ban, the world’s most famous sun eyewear brand, Oakley, Vogue, Persol, Oliver Peoples, Arnette and REVO, while licensed brands include Bvlgari, Chanel, Coach, Dolce&Gabbana, Donna Karan, Polo Ralph Lauren, Prada, Tiffany and Versace.

Luxottica 是一家集设计、制造、批发和销售为一体的全球知名眼镜集团，销售网络遍及世界各地，在北美，澳洲，新西兰及大中华地区，拥有约5,800 家的太阳眼镜和光学眼镜专卖店。近段时间，在大中华区, 我们收购了北京雪亮眼镜，上海现代观点, 广州明廊眼镜和香港高登眼镜。为配合公司的高速发展, 希望能有更多充满活力和才干的人加入我们的团队。