重庆招聘

1、协助上级梳理品牌故事，主导完成品牌关键词、品牌金字塔建立及相关传播；

2、规划内容营销，推进各类内容在媒体的布局，负责专访、公司新闻、事件传播等主题的发布，有社会化营销的传播理念和执行；

3、制定公关传播计划，维护媒体与KOL关系，开拓媒体资源数据库；

4、负责线上线下公关活动策划执行，包括活动目标设定、活动策划及方案执行、活动经费预估核算、项目执行、活动整体创意构想，第三方供应商管理，项目团队统筹管理；

【岗位要求】

1、对新传播平台有深刻理解，如抖音、斗鱼、B站、知乎、马蜂窝等；

2、时刻关注并了解流行文化，如混豆瓣、上微博、看网综、打手游、玩新梗；

3、热爱旅行，懂文学、音乐、宗教、艺术，有较高审美水准；

3、具备较强的联想及逻辑思维能力，有敏感的商业市场洞察能力；

4、拥有一定媒体圈人脉与资源；有KOL运营经验优先；

5、熟悉4A广告策略，擅长策划公关新闻与营销事件；

6、有大型品牌公关活动经历；

Media public relations manager

[work content]

1. Assist the superiors in combing the brand story, leading the completion of brand keywords, brand pyramid establishment and related communication;

2. Plan content marketing, promote the layout of various content in the media, be responsible for the release of topics such as exclusive interviews, company news, event dissemination, etc., and have the concept and implementation of social marketing communication;

3. Develop a public relations communication plan, maintain the relationship between the media and KOL, and develop a database of media resources;

4. Responsible for the planning and execution of online and offline public relations activities, including activity target setting, event planning and program execution, activity budget estimation, project execution, overall creative concept of activities, third-party supplier management, and project team management;

【job requirements】

1. Have a deep understanding of the new communication platform, such as vibrato, betta, B station, know, horse honeycomb, etc.;

2, always pay attention to and understand the popular culture, such as mixed bean paste, on Weibo, watching the network, travel, play new stalk;

3, love to travel, understand literature, music, religion, art, have a higher aesthetic level;

3. Have strong association and logical thinking ability, and have sensitive business market insight;

4. Have certain media circle contacts and resources; KOL operation experience is preferred;

5. Familiar with 4A advertising strategy, good at planning public relations news and marketing events;

6. Experience in large-scale brand public relations activities;

“中国?武隆?懒坝国际风情旅游度假区”项目规划为17.61平方公里，项目
总投资为30亿元人民币。该项目连续三年被重庆市列为市级重点建设项目。
项目主要是依托和利用懒坝原有的自然景观资源、宗教文化资源，引进国
际性艺术资源，打造一处集休闲旅游、宗教文化、国际艺术、康养地产为核心
的国际风情旅游度假区。
项目因地处懒坝而得名，其英文名称LAB，意为实验室、国际、文化、艺
术的植入，赋予景区名称丰富意涵，表明景区旨在通过多层次文化艺术与内容
的叠合实验，在传统景观旅游景区基础上形成差异化，构建一个面向未来，走
向世界的创新形态旅游景区。