重庆招聘

职位描述：
Purpose
Retaining existing customer only costs 1/5 of gaining a new customer. The big task for IKEA FAMILY is to
recruit, retain and develop existing customers so that we drive business growth in a cost efficient way.
So IKEA FAMILY is the great local tool for the store to generate quality visitation and sell more of the
total IKEA range. The store FAMILY mgr will maximize contribution of this loyalty program to support the
store to achieve its goals. This person will also contribute to national FAMILY strategy and investment
plan to secure best ROI.

Mandate
Store FAMILY mgr is a crucial member in LM function. To recruit, retain and develop the existing
customers in the market. To influence the store SSG and commercial group, collaboration, generate buyin
to maximize the contribution of FAMILY in the market. To strengthen FAMILY internal communication
among co-workers and across the store.
Main Responsibilities and Duties
Recruit members and identify members
？ Duty One: Convert as many visitors as possible to be members by communicating member
benefits in the FAMILY shop and around the store on each store touch point and engage the
whole store to maximize recruitment
？ Duty Two: collaborate with commercial team to identify right FAMILY offers to recruit and
identify more members
Build rich knowledge about members
？ Duty One: Constantly gain customer insight through MDB (marketing database), member
panel and other integrated research resources
？ Duty Two: React on analysis result and share to the store and mgt team
Deliver relevant communication to activate members and drive traffic
？ Duty One: Based on customer insight from database and store commercial calendar to
formulate local FAMILY communication plan, develop segmentations to increase relevancy.
？ Duty Two: Secure quality execution.
Measurement and tracking
？ Duty One: Continuously improve and optimize campaign planning by implementing
measurement and tracking tools
？ Duty Two: Follow up on ROI for all campaigns and share the learning to the store
Budget planning and controlling
？ Duty One: Forecast FAMILY communication budget and have the sense of integration of PR,
web and research to maximize use of LM budget
？ Duty Two: Safeguard the central investment in local market
Internal communication and influencing
Duty One: Influence the store SSG and commercial group, collaboration, generate buy-in to maximize
the contribution of FAMILY to support IKEA positioning and growth in the market.
Duty Two: Strengthen internal communication among co-workers to increase understanding of IKEA
FAMILY and profile FAMILY as the great local tool to support IKEA positioning and growth.

GROWING TOGETHER (translation not provided) (translation not yet available) IKEA offers an exciting and empowering work environment in a global marketplace. And as the world’s leader at life at home, you have exceptional opportunities to grow and develop together with us.

宜家家居及重庆商场介绍
    宜家起源于瑞典南部小镇斯马兰省。1943年，创始人英格瓦?坎普拉德创立宜家，从一平方米走向了世界。1998年1月，宜家在中国的***家商场在上海开业。截止目前，宜家在中国拥有27家商场，3个购物中心，2个顾客体验中心，1个顾客服务中心和3个物流分拨中心，并与超过10,000名员工共同成长。从2008年起，宜家中国连续十一年蝉联由优兴咨询（UNIVERSUM）颁发的最具吸引力雇主这一称号。2017年起，宜家中国荣获由前程无忧颁发的“中国典范雇主”及“企业培训典范单项奖”。同时，入选智联招聘“年度***雇主全国100强”。2019年，宜家中国荣获由前程无忧颁发的“中国大学生喜爱雇主”称号。
    宜家重庆商场是其在中国的第15家商场，位于北部新区汇流路2号，已于2014年3月27日盛大开业。重庆商场将致力于为重庆市民提供种类繁多、美观实用、老百姓买得起的家居用品，在为消费者带来简单、自然的北欧家居风格的同时，着力为本地市民呈现出符合个性需求和住房特色的家居灵感及解决方案。

宜家人才理念：
      我们要为那些脚踏实地、诚实正直的人们提供发展机会。不仅是职业的发展，还有个人能力的发展。由此，我们将矢志不渝地共同创造更美好的日常生活，为我们的顾客，也为我们自己。