外资德系豪车4S店急聘市场经理Marketing Manager
上海友纳康人才咨询有限公司
- 公司规模:少于50人
- 公司性质:外资(欧美)
- 公司行业:专业服务(咨询、人力资源、财会)
职位信息
- 发布日期:2012-11-09
- 工作地点:重庆
- 招聘人数:1
- 工作经验:三年以上
- 学历要求:大专
- 语言要求:英语良好
- 职位类别:市场/营销/拓展经理 市场企划经理/主管
职位描述
EunaCon HR Solutions & Services Ltd. is an Executive Search firm based in Shanghai. As a member of EunaCon Consulting Group (www.eunacon.cn) we mainly serve European clients in the Chinese market.
Our client is an official dealer of the leading German premium sports car manufacturer. It is growing fast in China based on its healthy finance, excellent management team and passion towards the German premium sports car. Their core values include professionalism, pursuit of excellence and creativity. Employees are not only able to work in an inspirational and challenging environment, but also able to receive comprehensive trainings and unique opportunities for their career development. For our client's new 4S Store in Chongqing, we are exclusively assigned to find a
Marketing Manager/German Sports Car Dealership
Primary Functions:
The Marketing Manager ensures that all marketing measures and events, promotions and customer event programs take place to a time scale, within budget and in line with the quality of the company standards and requirements. S/He establishes, builds and maintains ongoing working relationships with customers and prospects by anticipating and meeting their needs for vehicles, products and services. S/He is in charge of achieving high customer satisfaction and loyalty through marketing events. The Marketing Manager reports to the General Manager.
Responsibilities:
Requirements:
Qualified candidates are welcome to send their English resume, cover letter and photo plus intention of remuneration to sean.li@eunacon-hr.cn(Mr. Sean Li).
Our client is an official dealer of the leading German premium sports car manufacturer. It is growing fast in China based on its healthy finance, excellent management team and passion towards the German premium sports car. Their core values include professionalism, pursuit of excellence and creativity. Employees are not only able to work in an inspirational and challenging environment, but also able to receive comprehensive trainings and unique opportunities for their career development. For our client's new 4S Store in Chongqing, we are exclusively assigned to find a
Marketing Manager/German Sports Car Dealership
Primary Functions:
The Marketing Manager ensures that all marketing measures and events, promotions and customer event programs take place to a time scale, within budget and in line with the quality of the company standards and requirements. S/He establishes, builds and maintains ongoing working relationships with customers and prospects by anticipating and meeting their needs for vehicles, products and services. S/He is in charge of achieving high customer satisfaction and loyalty through marketing events. The Marketing Manager reports to the General Manager.
Responsibilities:
- Develop and execute marketing strategies for the company together with senior management and/or dealer principal, according to company standards
- Plan and prepare budgets necessary to realize marketing strategies. Coordinate all marketing activities with company in China
- Observe market and competitors in order to adapt the strategy if necessary
- Identify customer needs and match those needs with company products and/or service offerings
- Generate sources of business: develop prospects and customers through the internet, ads, events, targeted marketing efforts, networking affiliations and other appropriate sources
- Define and develop/maintain a customer database (together with sales and after sales) and secure consistent use by all relevant people in the company dealership. Use this customer database for generating new business
- Utilize manufacturer provided tools such as CRM, PPN, NPA and others
- Explain and demonstrate company's features as benefits that meet specific customer needs
- Handle customer complaints in cooperation with other departments according to company standards
- Plan, organize, manage, implement and follow-up all approved events/activities
- Research, brief and liaise with suitable Agencies/Business Partners to negotiate resource and budgets on approved activity
- Research manufacturer activities from other dealers and competitor activities, with a view to their contribution or threat to own marketing efforts
- Plan activities in agreement with other dealership colleagues and managers
- Pursue, encourage, comply and exceed all standards, procedures and guidelines by manufacturer
- Regular monitoring, analyzing and enhancing of all established work related processes according to manufacturer's regulations
- Attend all relevant trainings provided by company
- Submit activity reports (events, marketing activities, budget forecast) to management and company
Requirements:
- At least 3 - 5 years of working experience as a Marketing Manager or in a similar position; experience in marketing/event area in the premium car retail business is a plus
- Minimum College Degree; University Degree in relevant field of study preferred
- Understanding and imposing company's corporate philosophy, image and identity; enthusiasm for company's products and services
- High sense for creativity
- Be a representative ("ambassador") of the company brand in all customer contacts and other aspects
- Excellent communication skills in Chinese and English
- Proven experience in leading and managing teams and ability to make decisions & achieving objectives
- Honest, reliable, self-motivated, self-assertiveness and self-organized
- Open minded attitude towards customers, prospects and trends; excellent customer service mentality with ability to quickly build strong relationships
- Work well under pressure and willing to learn and to adapt to change
- Proficient computer skills (MS office, Lotus Notes and Internet)
Qualified candidates are welcome to send their English resume, cover letter and photo plus intention of remuneration to sean.li@eunacon-hr.cn(Mr. Sean Li).
公司介绍
Eunacon is a German founded company. Under German management, we provide international clients with professional and comprehensive HR solutions and services. Our professional western and Chinese consultants offer efficient and reliable human resource solutions, using the "Four-Eye principle". Our office extents over 650 sqm including a Business Center. It is located in Zhangjiang Hi-Tech Park, one of Shanghai's leading development zones.
联系方式
- 公司网站:http://www.eunacon.cn
- Email:sebastian.wegener@eunacon-hr.cn
- 公司地址:浦东龙东大道3000号(张江集电港)1号楼505室
- 邮政编码:201203
- 联系人:HR