重庆招聘

职位描述：
工作使命：
Positive public relations are deeply influenced by relationship with media in China. Good media
relationship is built on understanding, communication, trust and useful information
exchanging. An experienced and knowledgeable local PR specialist will help store build positive
image around brand and range by active, creative relationship building. This person will
contribute to national PR strategy and investment plan to the local market to secure best ROI.

任务：
Establish close relationship with local media and KOL
？ Update and prioritize local media and KOL list frequently, have deep understanding of key influencers in
local press and online environment
？ Keep close contact with and feed the interest for home furnishing to local media and KOL via frequent
visit, news launch or special range experience, greetings, business lunch, social activities etc

Secure good exposure of IKEA brand in local market
？ Execute national PR action locally well with deep understanding and relevant local insight analysis
？ Secure good and strong brand image related to event from both visual and copy perspective

Bridge the inside (store & SO PR) and outside (society)
？ Sharing latest national and local news of IKEA with local media and KOL. Make the outmost of global PR
material and national approach, including social- and environmental issues. Take especially good care
of core business as stated in Business plan and create messages around quality, low price, design
function and sustainability.
？ Sharing latest trend and news around life style, home furnishing, social & environment in the
organization

Create PR possibility for local store with good combination of IKEA long term priority and local market
situation
？ Always stay in contact with what is going on locally on blogs, talk of the town and local press
？ Catch good opportunity, create news around living with children, storage and small space living

Close co-operation with local IKEA FAMILY to create synergy in local marketing communication
？ Creatively attract FAMILY members attention to PR event to create bigger noise on local media and web
environment
？ Involve key influencers among local FAMILY members into PR event


Contact person of interview by media for customers complains (for stores who only have PR specialist)
？ Duty One:Connect with CR or other function to identify the real issue and response to journalists in a
proper way.
？ Duty Two: be able to work with SO social media team to monitor and manage the proper response to
online user and draw indication to store if needed.


Good understanding HF and life at home of local PR partner
？ Always invite local PR partner to experience news and key range and stimulate their interest in life at
home prior to going externally



GROWING TOGETHER (translation not provided) (translation not yet available) IKEA offers an exciting and empowering work environment in a global marketplace. And as the world’s leader at life at home, you have exceptional opportunities to grow and develop together with us. 举报 分享

宜家家居及重庆商场介绍
    宜家起源于瑞典南部小镇斯马兰省。1943年，创始人英格瓦?坎普拉德创立宜家，从一平方米走向了世界。1998年1月，宜家在中国的***家商场在上海开业。截止目前，宜家在中国拥有27家商场，3个购物中心，2个顾客体验中心，1个顾客服务中心和3个物流分拨中心，并与超过10,000名员工共同成长。从2008年起，宜家中国连续十一年蝉联由优兴咨询（UNIVERSUM）颁发的最具吸引力雇主这一称号。2017年起，宜家中国荣获由前程无忧颁发的“中国典范雇主”及“企业培训典范单项奖”。同时，入选智联招聘“年度***雇主全国100强”。2019年，宜家中国荣获由前程无忧颁发的“中国大学生喜爱雇主”称号。
    宜家重庆商场是其在中国的第15家商场，位于北部新区汇流路2号，已于2014年3月27日盛大开业。重庆商场将致力于为重庆市民提供种类繁多、美观实用、老百姓买得起的家居用品，在为消费者带来简单、自然的北欧家居风格的同时，着力为本地市民呈现出符合个性需求和住房特色的家居灵感及解决方案。

宜家人才理念：
      我们要为那些脚踏实地、诚实正直的人们提供发展机会。不仅是职业的发展，还有个人能力的发展。由此，我们将矢志不渝地共同创造更美好的日常生活，为我们的顾客，也为我们自己。