产品市场经理
北京威科亚太信息技术有限公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:专业服务(咨询、人力资源、财会) 文字媒体/出版
职位信息
- 发布日期:2015-05-20
- 工作地点:北京
- 招聘人数:1
- 工作经验:5-7年
- 学历要求:本科
- 语言要求:英语熟练
- 职位月薪:面议
- 职位类别:市场/营销/拓展经理
职位描述
Duties and Responsibilities
? Developing Market Requirements Document for creating Product Business Case.
? Working with the Product Manager to determine customer or user requirements and persona.
? Providing product positioning training and materials for sales department and customer service.
? Identifying opportunities for lead generation and creating marketing collateral like case studies, data sheets, whitepapers, FAQ, feature or benefit sheets and so on.
? Tracking customer care, dashboard, metrics, consumer feedback, customer satisfaction to measure performance and employment of existing and new functionalities and features.
? Developing market statements, using business cases, scenarios, sharing recommendations and results with senior managers to facilitate product roadmap definition.
? Designing and implementing product launches for offline and online channels.
? Managing tradeshows, promotions and events.
? Completing competitive analysis and providing insights to Manager.
? Analyzing and capturing performance metrics of marketing campaign.
? Working with analysts or journalists to ensure coverage of PR in online and print.
? Supporting channel partners with sales collateral, best practices, and training.
? Collaborating cross functionally on competitor pricing, market development, selling and field solutions.
Skills and Specifications
? Exceptional knowledge of sales, marketing and development processes.
? Strong leadership, sales support, project management and training skills.
? Should be able to develop effective relationships and operate with senior level management.
? Should be an expert in forwarding thinking, market research, and should possess problem-solving skills.
? Ability to listen to intended details attentively.
? Excellent analytical and presentation skills including demonstration skills to handle many assignments simultaneously.
? Deep understanding of Internet marketing and a passion to build company's position in the industry
? Efficiently work under pressures, deadlines, and stretch extra hours to complete assigned task.
? Should have excellent effectual communication skills.
? Proven knowledge in market and customer research
Education and Qualification
? Degree in marketing, business or any related field from an accredited university.
? Professional marketing qualification with minimum of 5 years’ experience in managing the execution of product marketing activities of which at least 2 years should be in a management role.
? Developing Market Requirements Document for creating Product Business Case.
? Working with the Product Manager to determine customer or user requirements and persona.
? Providing product positioning training and materials for sales department and customer service.
? Identifying opportunities for lead generation and creating marketing collateral like case studies, data sheets, whitepapers, FAQ, feature or benefit sheets and so on.
? Tracking customer care, dashboard, metrics, consumer feedback, customer satisfaction to measure performance and employment of existing and new functionalities and features.
? Developing market statements, using business cases, scenarios, sharing recommendations and results with senior managers to facilitate product roadmap definition.
? Designing and implementing product launches for offline and online channels.
? Managing tradeshows, promotions and events.
? Completing competitive analysis and providing insights to Manager.
? Analyzing and capturing performance metrics of marketing campaign.
? Working with analysts or journalists to ensure coverage of PR in online and print.
? Supporting channel partners with sales collateral, best practices, and training.
? Collaborating cross functionally on competitor pricing, market development, selling and field solutions.
Skills and Specifications
? Exceptional knowledge of sales, marketing and development processes.
? Strong leadership, sales support, project management and training skills.
? Should be able to develop effective relationships and operate with senior level management.
? Should be an expert in forwarding thinking, market research, and should possess problem-solving skills.
? Ability to listen to intended details attentively.
? Excellent analytical and presentation skills including demonstration skills to handle many assignments simultaneously.
? Deep understanding of Internet marketing and a passion to build company's position in the industry
? Efficiently work under pressures, deadlines, and stretch extra hours to complete assigned task.
? Should have excellent effectual communication skills.
? Proven knowledge in market and customer research
Education and Qualification
? Degree in marketing, business or any related field from an accredited university.
? Professional marketing qualification with minimum of 5 years’ experience in managing the execution of product marketing activities of which at least 2 years should be in a management role.
公司介绍
荷兰威科集团
About Wolters Kluwer
Founded in 1836, Wolters Kluwer provides information solutions globally for professionals in the tax, accounting, corporate, financial services, legal and regulatory and health sectors. Headquartered in Amsterdam, the Netherlands, Wolters Kluwer maintains operations in over 40 countries across Europe, North America, Asia Pacific, and Latin America and employs approximately 19,000 people worldwide. Wolters Kluwer companies have powerful positions in major markets. Our brands include Adis, Banker Systems, Bildungsverlag, CCH, Croner, CT, Ipsoa, Kluwer, lamy, LA LEY, Liber, Lippincott Williams and Wilkins, Luchterhand, Ovid, TeamMate, Teleroute, Wolters Noordhoff. These brands have earned the trust of their customers by providing quality local service and access to a global knowledge network. Local knowledge gains even more power when given a global context. Wolters Kluwer’s commitment and dedication in the People’s Republic of China is represented by Wolters Kluwer China via Wolters Kluwer Health, Tax Accounting&Legal Regulatory (CCH China) and Financial & Compliance Services.
关于威科集团
自1836年成立以来,威科集团致力于为全球的税务、会计、企业、金融服务、法律法规和医疗卫生领域的专业人士提供信息产品和服务。 威科集团总部位于荷兰的阿姆斯特丹,业务遍布欧洲、北美、亚太以及拉丁美洲的40多个国家,全球约有19,000名员工。威科集团在专业市场拥有强大的领导地位。 我们的子品牌包括 Adis,Banker Systems,Bildungsverlag,CCH,Croner,CT,Ipsoa,Kluwer,lamy,LALEY,Liber,Lippincott Williams and Wilkins,Luchterhandv,Ovid,Teleroute, Wolters Noordhoff,等。通过优质的本土服务,以及分享威科的全球知识网络,这些品牌获得了专业人士的高度信赖。伴随商业的全球化和国际化,本土知识得以发挥更大的力量。
威科中国由威科医疗卫生、财税&法律(CCH中国)和金融与合规服务组成。
更多信息请登录我司中国官方网站:www.wk-china.com.cn 或致电我司中国总部:010-58637888。
About Wolters Kluwer
Founded in 1836, Wolters Kluwer provides information solutions globally for professionals in the tax, accounting, corporate, financial services, legal and regulatory and health sectors. Headquartered in Amsterdam, the Netherlands, Wolters Kluwer maintains operations in over 40 countries across Europe, North America, Asia Pacific, and Latin America and employs approximately 19,000 people worldwide. Wolters Kluwer companies have powerful positions in major markets. Our brands include Adis, Banker Systems, Bildungsverlag, CCH, Croner, CT, Ipsoa, Kluwer, lamy, LA LEY, Liber, Lippincott Williams and Wilkins, Luchterhand, Ovid, TeamMate, Teleroute, Wolters Noordhoff. These brands have earned the trust of their customers by providing quality local service and access to a global knowledge network. Local knowledge gains even more power when given a global context. Wolters Kluwer’s commitment and dedication in the People’s Republic of China is represented by Wolters Kluwer China via Wolters Kluwer Health, Tax Accounting&Legal Regulatory (CCH China) and Financial & Compliance Services.
关于威科集团
自1836年成立以来,威科集团致力于为全球的税务、会计、企业、金融服务、法律法规和医疗卫生领域的专业人士提供信息产品和服务。 威科集团总部位于荷兰的阿姆斯特丹,业务遍布欧洲、北美、亚太以及拉丁美洲的40多个国家,全球约有19,000名员工。威科集团在专业市场拥有强大的领导地位。 我们的子品牌包括 Adis,Banker Systems,Bildungsverlag,CCH,Croner,CT,Ipsoa,Kluwer,lamy,LALEY,Liber,Lippincott Williams and Wilkins,Luchterhandv,Ovid,Teleroute, Wolters Noordhoff,等。通过优质的本土服务,以及分享威科的全球知识网络,这些品牌获得了专业人士的高度信赖。伴随商业的全球化和国际化,本土知识得以发挥更大的力量。
威科中国由威科医疗卫生、财税&法律(CCH中国)和金融与合规服务组成。
更多信息请登录我司中国官方网站:www.wk-china.com.cn 或致电我司中国总部:010-58637888。
联系方式
- 公司地址:上班地址:北三环中路31号泰思特大厦A座11层