Product Manager (产品经理)
gameloft智乐软件(成都)有限公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:计算机软件 电子技术/半导体/集成电路
职位信息
- 发布日期:2014-05-31
- 工作地点:成都-高新区
- 招聘人数:若干
- 工作经验:三年以上
- 学历要求:本科
- 语言要求:英语精通
- 职位类别:产品经理/主管
职位描述
Job Summary:
As part of the Marketing department and working in close collaboration with the production, monetization and user acquisition team, you will manage, launch, promote and sustain a portfolio of social free-to-play games throughout their entire life cycle. This role is located in our production studio in Chengdu but you will also work and coordinate with our international teams including but not limited to local Marketing & PR Managers, web development studios, video production studios, artists, Community Managers and Customer Care Managers.
You will be responsible for:
· Product marketing:
- Identify the game’s target audience, positioning, values, and selling points
- Create brand identity: title, packaging, and “story telling” around game’s scenario and characters
- Manage the marketing deliverables : keep up to date a reliable planning, create the marketing deliverables with the marketing artists, make sure the marketing assets are top notch quality
- Conduct market researches, competition benchmarks, polls and consumer studies and deliver relevant analysis according to problematics identified
- Follow the game development stages and make recommendations to improve user experience, engagement, socialization and retention
- Coordinate game’s approval with copyrights owner (Universal, Sony Pictures, Ubisoft, Marvel, etc.)
- Global launch plan:
- Define the marketing strategy to create brand awareness and generate traffic and installations including but not limited to: press relations, promotion and partnership programs, social marketing actions, traffic acquisition recommendations, etc.
- Coordinate implementation with local marketing & PR teams, Key Account Managers, Game Monetization & User Acquisition Manager, and partners
- Constantly support our sales teams in any way with pitch docs for app stores merchandising, develop specific sales tools
- Create game’s promotional tools, including videos, web assets, screenshots, store descriptions and visuals, PR tools and all other needed assets for special marketing initiatives
- Analyze marketing campaign results and report it to game’s team, top management, and licensor
- Game Evolution:
- Coordinate community management and customer care activities and develop messaging and set specific game customer care policy when needed
- Measure and analyze game users’ feedback, behavior, and market’s acceptance. Share results & recommendations with game’s production team and top management
- Prioritize bugs fixes and user experience improvements, following up on the game updates schedule with production team and monetization manager
- Manage a marketing calendar based on game’s updates and promotions, and oversee related announcements, merchandising, and community management
Desired Skills & Experience:
- 3+ years in consumer marketing, ideally in online entertainment or social products
- BBS or MBA in Marketing
- Knowledge and passion for video games from hardcore gamers titles to casual social games, and entertainment as a whole
- Strong analytical skills with a meticulous mind
- Creative spirit capable of creating innovative marketing programs that are result oriented
- Strong leadership skills
- Talented communicator with an excellent grasp of the English language. A good level of Chinese is also required.
- Ability to work with a wide range of profiles (business, game design, analysts, etc.)
We offer you:
· One of the best salaries on the market, a merit based pay system and bonuses
· Medical insurance package and meal vouchers
· An opportunity to work, learn and evolve in a professional environment, on top quality games including worldwide known licenses.
· A supportive working climate and a free communication style allowing you to increase your knowledge by sharing ideas and solutions.
Please, send the following documents stating the Ref. No:
· CV in English
· Cover Letter in English with the subject Why do I want to join Gameloft at the position of a Product Manager.
公司介绍
Gameloft是一家国际领先的出版商和视频游戏的开发商.自成立至今的10年中,Gameloft公司已在该领域确立了领先地位。从手机到iPod再到便携,电视游戏机,Gameloft的游戏遍及全球任何角落,通过无线终端就能接触到Gameloft并且迅速快捷的享受到 Gameloft提供的游戏、即时互动及其他休闲娱乐。
Gameloft与法拉利,史莱克,UNO,蜘蛛侠,铁人等知名品牌优先建立了伙伴关系,战火兄弟连更让Gameloft公司与国际知名品牌形成牢固的关系。除了建立伙伴关系,Gameloft公司拥有并经营Real Football, Asphalt and Brain Challenge。
Gameloft目前在在全球有超过3500名开发人员,并为100多个国家的玩家们提供游戏。
Gameloft是巴黎证交所上市(ISIN代码:FR0000079600,Bloomberg : GFT FP , Reuters : GLFT.PA )
访问www.gameloft.com,你可以了解到更多。
About Gameloft
Gameloft is a leading international publisher and developer of downloadable video games.
For 10 years, Gameloft has been established as one of the top innovators in its field.
The company creates games for mobile phones, smartphones, iPhone,iPod touch and iPad.
Gameloft games are also available to players on WiiWare?, DSiWare, Microsoft? Xbox LIVE? Arcade and PlayStation?Network.
Partnership agreements with leading licenses such as UNO?, Ferrari?, Shrek?, CSI?, Spider-Man? Iron Man? , and Brothers in Arms? allow Gameloft to form strong relationships with international brands. In addition to the partnerships, Gameloft owns and operates titles such as Real Football, Asphalt and Brain Challenge?.
Gameloft is present on all the continents with its own production studios, employing over 3,500 developers, and distributes its games in over 100 countries. Gameloft is listed on Euronext Paris (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA)
For more information please visit www.gameloft.com
公司地址:成都市南延线高新孵化园8号楼3楼
联系电话:028-85336101
公司网址:www.gameloft.com
简历投递邮箱:RecruitmentCDU@gameloft.com
联系方式
- 公司网站:http://www.gameloft.com
- Email:RecruitmentCDU@gameloft.com
- 公司地址:成都市南延线高新孵化园8号楼3楼
- 邮政编码:610041
- 联系人:人力资源部