成都招聘

At Study Group, we are looking for an enthusiatic Digital Marketing Specialist to support Study Group's social media activity through the implementation of global social media strategy. Based in Shanghai, the Digital Marketing Specialist will work closely with the global digital marketing team to create social strategy that compliments the general marketing strategy to increase reach effectivetly. You will play an integral role in supporting the China marketing team and be responsible for developing original content that speaks to the local audience.

Key Responsibilities:

• Customize, monitor and develop original content for SG’s social media platforms such as Wechat.
• Monitor platforms for customer feedback and determine what appeals to target consumer groups, incorporating these findings into content
• Analyse and report on social media activities and campaigns to marketing director on a monthly basis, brainstorming new content and ideas to further the brand
• Work with the CS to create engaging and professional visuals that adhere to the corporate identity standards of the company and effectively generate traffic
• Help to translate and proofread content originally developed by overseas’ team, ensuring translations conveys effective sentiment and relevance for local audience
• Interview, film and edit video content for Eyepetizer, YouKu and social channels

Capabilities/Experience:

• Preferably media educated
• Proficiency in IT tools required for the role
• Experience using social media platforms beneficial
• Ability to think creatively
• Problem solver with a can-do, dynamic approach to challenges and change
• Enthusiastic to learn and develop new skills and utilise them in developing high quality social activity that enhances the student journey
• Strong organisational skills and demonstrated ability to meet deadlines
• Ability to work independently with minimal supervision, as well as demonstrated ability to proactively and effectively work in a team environment
• High attention to detail and delivery of quality outputs
• Professional maturity, energy and enthusiasm
• Engaged and enthusiastic with social media trends

About us

Study Group is a global leader in preparing students for international academic success and rewarding careers through a transformational learning experience. Our global recruitment teams enrolled over 30,000 students from 142 countries in 2018. The universities we work with trust us to increase their international footprint, access student diversity and provide assured progression, so they can continue to focus on academic excellence.

About Study Group

Study Group is a global leader in preparing students for international academic success and rewarding careers through life-changing learning. We provide education through International Study Centres (ISCs) in collaboration with leading universities. Our pathway programmes provide the language, academic and social skills that students need for university progression and continued success in a global society. Study Group creates new opportunities for students to fulfil their academic or professional goals.

Study Group believes that multicultural learning environments are beneficial for all. We help international students from across the world adjust to life at UK universities, and fulfil their potential.