Digital Marketing & Web Trading Specialist
易络盟电子（中国）有限公司
- 公司规模：10000人以上
- 公司性质：外资(欧美)
- 公司行业：电子技术/半导体/集成电路
职位信息
- 发布日期：2019-04-09
- 工作地点：上海
- 招聘人数：1人
- 工作经验：3-4年经验
- 学历要求：招1人
- 语言要求：不限
- 职位月薪：1-1.5万/月
- 职位类别：电子商务专员 网络推广专员
职位描述
Nature and Purpose:
The Digital Marketing & Web Trading Specialist is responsible for managing digital marketing channels and trading for the purpose of growing customer and web sales performance of their nominated territory across Premier Farnell’s network of transactional websites. This spans both the overall optimisation of the website performance driven through analysis, A/B testing, merchandising, propositional optimisation - covering price & availability, supporting digital channels in optimisation, front-end & agile development and faults identification & resolution. The role works closely with wider digital marketing channel owners, digital development and UX/UI teams, as well as regional sales and marketing organisations to ensure that business proposition is optimised on the web to drive overall ecommerce penetration and incremental sales performance.
Accountabilities with Key Outcomes:
For assigned territory, lead web trading program (including A/B testing, merchandising and proposition optimization) to achieve customer growth and web sales per day performance in accordance with overall business strategy.
For assigned territory, lead A/B testing activities and front end development priorities working closely with digital development teams to ensure a clear road map is in place, and best-practices are implemented appropriately
For assigned territory, liaise with product teams to provide clear recommendations and input into pricing and availability changes for improving the sales and margin performance.
For assigned territory, work with digital acquisition channels (such as SEO, PPC and other digital marketing channels) to ensure activity is optimised to achieving customer, sales and margin performance and overall trading objectives of the transactional sites.
For assigned territory, liaise with regional marketing teams to ensure localised marketing and proposition programs are supported through trading on the transactional websites.
For assigned territory, work with web analytics function to ensure clear trading recommendations are identified and implemented accordingly.
Required:
At least 3 to 4 years experience as an ecommerce / digital trader / digital marketer
Fluent in English.
Working knowledge of digital acquisition channels (such as SEO, PPC, email marketing, social media, affiliate and other digital marketing channels).
Demonstrable knowledge of latest ecommerce trading, onsite marketing, online merchandising and usability.
Proven ability to deliver results in a complex multi-channel marketing environment.
Experience in use and management of Omniture and multi-channel attribution platforms.
Experience in leading and delivering A/B testing and merchandising programs
Expertise in dealing with 3rd party vendors across media platforms.
Highly organised, commercial, numerate, analytical and multi tasking, deadline driven abilities.
Excellent communicator at all levels
Strong commercial acumen with significant experience of budget setting and management.
Highly organised with significant experience of team leadership across multiple countries and cultures.
A self-starter and goal-oriented attitude and willingness to learn.
The Digital Marketing & Web Trading Specialist is responsible for managing digital marketing channels and trading for the purpose of growing customer and web sales performance of their nominated territory across Premier Farnell’s network of transactional websites. This spans both the overall optimisation of the website performance driven through analysis, A/B testing, merchandising, propositional optimisation - covering price & availability, supporting digital channels in optimisation, front-end & agile development and faults identification & resolution. The role works closely with wider digital marketing channel owners, digital development and UX/UI teams, as well as regional sales and marketing organisations to ensure that business proposition is optimised on the web to drive overall ecommerce penetration and incremental sales performance.
Accountabilities with Key Outcomes:
For assigned territory, lead web trading program (including A/B testing, merchandising and proposition optimization) to achieve customer growth and web sales per day performance in accordance with overall business strategy.
For assigned territory, lead A/B testing activities and front end development priorities working closely with digital development teams to ensure a clear road map is in place, and best-practices are implemented appropriately
For assigned territory, liaise with product teams to provide clear recommendations and input into pricing and availability changes for improving the sales and margin performance.
For assigned territory, work with digital acquisition channels (such as SEO, PPC and other digital marketing channels) to ensure activity is optimised to achieving customer, sales and margin performance and overall trading objectives of the transactional sites.
For assigned territory, liaise with regional marketing teams to ensure localised marketing and proposition programs are supported through trading on the transactional websites.
For assigned territory, work with web analytics function to ensure clear trading recommendations are identified and implemented accordingly.
Required:
At least 3 to 4 years experience as an ecommerce / digital trader / digital marketer
Fluent in English.
Working knowledge of digital acquisition channels (such as SEO, PPC, email marketing, social media, affiliate and other digital marketing channels).
Demonstrable knowledge of latest ecommerce trading, onsite marketing, online merchandising and usability.
Proven ability to deliver results in a complex multi-channel marketing environment.
Experience in use and management of Omniture and multi-channel attribution platforms.
Experience in leading and delivering A/B testing and merchandising programs
Expertise in dealing with 3rd party vendors across media platforms.
Highly organised, commercial, numerate, analytical and multi tasking, deadline driven abilities.
Excellent communicator at all levels
Strong commercial acumen with significant experience of budget setting and management.
Highly organised with significant experience of team leadership across multiple countries and cultures.
A self-starter and goal-oriented attitude and willingness to learn.
公司介绍
易络盟电子（中国）有限公司
eluomeng Electronics (China) Co., Ltd.
e络盟隶属于 Premier Farnell 集团。Premier Farnell是全球电子元器件与开发服务分销商，致力于科技产品和电子系统设计、生产、维护与修理解决方案的高质量服务分销已逾80年。
Premier Farnell隶属于安富利集团 (NYSE:AVT) 旗下电子元器件营销业务 - 安富利电子元件 (Avnet Electronics Marketing)。Premier Farnell在欧洲经营 Farnell element14 品牌，北美经营 Newark element14品牌，在亚太地区经营e络盟品牌，是全球3,500多家知名品牌授权分销商，其广泛产品库存可以满足各地区创新客户的需求。
作为专业的“电子元器件与开发服务分销商”，Premier Farnell凭借丰富的业界经验向电子爱好者、设计工程师、维修工程师和采购人员等广泛客户群提供强有力支持，同时与国际一流品牌和初创企业展开积极合作共同开发高新产品并推向市场。公司还大力支持推动行业的发展以期培养出优秀的当代和下一代工程师。
易络盟电子（中国）有限公司
地址： 中国上海市长宁区古北路666号嘉麒大厦3楼
eluomeng Electronics (China) Co., Ltd.
e络盟隶属于 Premier Farnell 集团。Premier Farnell是全球电子元器件与开发服务分销商，致力于科技产品和电子系统设计、生产、维护与修理解决方案的高质量服务分销已逾80年。
Premier Farnell隶属于安富利集团 (NYSE:AVT) 旗下电子元器件营销业务 - 安富利电子元件 (Avnet Electronics Marketing)。Premier Farnell在欧洲经营 Farnell element14 品牌，北美经营 Newark element14品牌，在亚太地区经营e络盟品牌，是全球3,500多家知名品牌授权分销商，其广泛产品库存可以满足各地区创新客户的需求。
作为专业的“电子元器件与开发服务分销商”，Premier Farnell凭借丰富的业界经验向电子爱好者、设计工程师、维修工程师和采购人员等广泛客户群提供强有力支持，同时与国际一流品牌和初创企业展开积极合作共同开发高新产品并推向市场。公司还大力支持推动行业的发展以期培养出优秀的当代和下一代工程师。
易络盟电子（中国）有限公司
地址： 中国上海市长宁区古北路666号嘉麒大厦3楼
联系方式
- Email：recruitment@premierelectronics.com.cn
- 公司地址：地址： 中国上海市长宁区古北路666号嘉麒大厦3楼