成都招聘

职位描述：
As part of the Asia Publishing Department and working in close collaboration with the production, monetization and user acquisition team, the Product Marketing Manager – Asia Publishing will manage, launch, promote and sustain a portfolio of social free-to-play games throughout their entire lifespan. This position is located in our production studio in BEI, but you will also spend one week a month in our production studio in Hanoï, as well as coordinate with our international teams, including but not limited to local marketing & PR managers, production and web development studios, video production studios, artists, community managers and customer care managers.

From the beginning of your adventure with us, you will be tasked with:
Product marketing for Asia Publishing and co-Publishing games
Identifying the game’s target audience, positioning, values, and selling points
Creating brand identity: title, packaging, and storytelling around a game’s plot and characters
Conducting market research, benchmarks, polls and consumer studies
Following the game development stages and making recommendations to improve user experience, involvement, socialization and retention
Coordinating game approval with copyright owners (Disney, Universal, etc.)
Planning Asian launches
Defining (or assisting our Partners in case of co-Publishing partnerships) the marketing strategy to create brand awareness and generate traffic and installations, including but not limited to press relations, promotion and partnership programs, social marketing actions, sales support docs for app store visibility, traffic acquisition recommendations, etc.
Coordinating implementation with local marketing & PR teams, key account managers, the game monetization & user acquisition manager, and partners
Creating promotional tools for games, including videos, web assets, screenshots, store descriptions and visuals, PR tools and all other assets required for special marketing initiatives
Analyzing marketing campaign results and reporting them to the teams, top managers, and licensors for each game
Creation of user acquisition assets in collaboration with local business and Partners teams
Monitoring Game Evolution
Gauging and analyzing feedback, behavior and market acceptance from game users, then sharing the results & recommendations with the production teams and top managers of each game
Optimization of the app stores pages performance and visibility
Collaboration with the user acquisition teams to optimize the advertising campaigns and create new assets
Coordinating community management and customer care activities/messaging, as well as defining specific game customer care policies when needed
Prioritizing bugs fixes and user experience improvements, following up on the game update schedule with the production teams and monetization manager
Managing a marketing calendar based on game updates and promotions, and overseeing related announcements, merchandising, and community management
Asia Publishing Marketing Intelligence and Expertise?
Focusing first on China, becoming the Asian Market Expert for all free-to-play games on all stores, in its entirety and complex segmentation
Providing Intelligence and best practices to other Departments and PMM
Evangelizing and training other studios and PMM to adapt effectively for the major Asian markets specificities
Participating in due-diligence and support in identifying external projects and developer partners with high-potential
Analyzing and Recommending potential games based on Gameloft IPs developed by external partners


REQUIREMENTS
3+ years of software marketing/product management experience in mobile or software industry
1+ years studying or living in a western country
Fluent in Chinese, Business English mastered
Knowledgeable in technology, games and China / Major Asia Apps market.
Computer Science, Engineering or Marketing degree a strong plus.
This position requires travel outside China, in Asia and Europe (25%)
Games as a passion 举报 分享

Gameloft是一家国际领先的出版商和视频游戏的开发商.自成立至今的10年中，Gameloft公司已在该领域确立了领先地位。从手机到iPod再到便携,电视游戏机，Gameloft的游戏遍及全球任何角落，通过无线终端就能接触到Gameloft并且迅速快捷的享受到 Gameloft提供的游戏、即时互动及其他休闲娱乐。

Gameloft与法拉利，史莱克，UNO，蜘蛛侠，铁人等知名品牌优先建立了伙伴关系，战火兄弟连更让Gameloft公司与国际知名品牌形成牢固的关系。除了建立伙伴关系，Gameloft公司拥有并经营Real Football, Asphalt and Brain Challenge。

Gameloft目前在在全球有超过3500名开发人员,并为100多个国家的玩家们提供游戏。
Gameloft是巴黎证交所上市（ISIN代码：FR0000079600，Bloomberg ： GFT FP ， Reuters ： GLFT.PA ）

访问www.gameloft.com，你可以了解到更多。

About Gameloft

Gameloft is a leading international publisher and developer of downloadable video games.
For 10 years, Gameloft has been established as one of the top innovators in its field.
The company creates games for mobile phones, smartphones, iPhone,iPod touch and iPad.
Gameloft games are also available to players on WiiWare, DSiWare, Microsoft Xbox LIVE Arcade and PlayStation Network.

Partnership agreements with leading licenses such as UNO, Ferrari, Shrek, CSI, Spider-Man,Iron Man, and Brothers in Arms allow Gameloft to form strong relationships with international brands. In addition to the partnerships, Gameloft owns and operates titles such as Real Football, Asphalt and Brain Challenge.

Gameloft is present on all the continents with its own production studios, employing over 3,500 developers, and distributes its games in over 100 countries. Gameloft is listed on Euronext Paris (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA)

For more information please visit www.gameloft.com


公司网站
http://www.gameloft.com
公司邮箱
北京 recruitmentbj@gameloft.com
成都 recruitmentcdu@gameloft.com
地 址
北京市海淀区丹棱街3号中国电子大厦B座5层
邮政编码
100080
联 系 人
人力资源部
电 话
010-82607783