成都招聘

职位描述：
Position Summary:
The Strategic Vertical Manager is a strategic marketer who has equal industry, strategy and marketing experience. The role requires a leader who is able to think outside the box, works well in ambiguity, able to communicate and influence across position level and location. This role requires someone who is as comfortable with data as he/she is with meeting customers. While an individual contributor position, the role is the leader responsible for driving of the resources of an almost 100 strong organization which crosses marcom, corporate accounts, ebusiness, PR, internal communication, CSR, analytics, business development, market intelligence, corporate development and government affairs and cross business divisions

Key Responsibilities:
? Develop and drive corporate strategy and leadership for your vertical markets
? Develop Value Propositions for Thermo Fisher Full portfolio in verticals
? Based on developed strategy & value proposition in verticals, create and execute strategic marketing integrated campaigns to deliver integrated messages to the market including, x division events, digital marketing, KOL community management as well as translate policies and regulatory/ influence and participate new regulatory process; Participate BD projects to contribute driving cross divisional business growth
? Align on strategy and implementation with key function and division partners across position levels, location
? Drive cross division commercial activities to present Thermo Fisher Full Portfolio/Solutions in the market in order to bringing incremental business growth through synergizing the approach by launching innovated marketing /commercial projects
? Key Activities this position will undertake include:
o Strategy Development
？ Market research and analysis
? Market sizing & segmentation
? Market trend analysis
? Competitive analysis
? Opportunity analysis
? Policy identification and Standards analysis
? Customer survey and needs analysis
? 135 Plan Data collection & analysis
？ Create corporate strategy for vertical
? Determine segments, targeting and positioning
? Determine key communication message and content
? Determine target competitors and weaknesses
？ Align with division marketing partners
? Develop segment sharing tools
? Align on key events and messages
? Coordinate on key activities
? Host vertical summit
o Integrated vertical campaigns & x div events
？ Together with the campaign manager develop 1 integrated corp vertical campaigns
? Thought leadership series and targeted KOL
? Digital messages and content
? X-division events
? Social media & online
? Strategic partners (as nec)
? Telesales
? Lead 1 large corp strategic program
o Digital Marketing
？ Implement thought leadership strategy
? Consolidate/develop/manage content development, blog, white papers, webinars, etc as makes sense
? Vertical capacity, solutions and marketing tools
o Regulatory
？ Monitor/communicate regulatory trends together with Government Affairs
？ Lead/participate in regulatory and standards influencing together with government affairs
o Analytics
？ Work with Analytics Team to develop tools in support of the divisions based on internal and external data
？ Drive leads, sales and marketing opportunities
o Adjacent Markets / Business Development
？ Identify emerging opportunities
？ BD with target customers as required

Critical Competencies to Drive Business Results
? Execution Management
Collaborates effectively with all resource stakeholders impacted in area-of-control to ensure resource responsiveness to challenges, and alignment with business imperatives
? Marketing Effectiveness
Understands the financial impact of marketing
? Consultative Marketing Leadership
Ensures the development of valid data analysis and recommendations based on sound market insights to guide decision making by senior management
? Stakeholder Influencing, Negotiation & Commitment Building
Collaborates effectively with others to ensure shared commitment to an enterprise and mutually beneficial results across all organizational levels
Education & Working experience:
? B.S. Degree in scientific field, advanced marketing degree preferred
? 3+ years’ experience in environmental or industrial (eg, metal, non-metal, petrochemical etc)marketing, sales and/or research
? Strong track record of managing key opinion leader relationships to produce substantial proof of competitive benefit
? Demonstrated ability to identify key buying influences and develop compelling value proposition statements that drive customer behavior 举报 分享

About Thermo Fisher Scientific
Thermo Fisher Scientific Inc. (NYSE: TMO) is the world leader in serving science, with revenues of more than $20 billion and approximately 65,000 employees globally. Our mission is to enable our customers to make the world healthier, cleaner and safer. We help our customers accelerate life sciences research, solve complex analytical challenges, improve patient diagnostics, deliver medicines to market and increase laboratory productivity. Through our premier brands – Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific and Unity Lab Services – we offer an unmatched combination of innovative technologies, purchasing convenience and comprehensive services. For more information, please visit ********************.
About Thermo Fisher Scientific China
Thermo Fisher Scientific (China) Co., Ltd has been operating in China for over 35 years. Headquartered in Shanghai, Thermo Fisher Scientific China has branch offices in Beijing, Guangzhou, Hong Kong, Chengdu, Shenyang, Xian, Nanjing, Wuhan, Kunming and other cities with around 4,000 employees. Our products mainly include analytical instruments, laboratory equipment, chemical reagents, consumables, software and more; providing comprehensive laboratory solutions and serving customers across various industries. In order to meet the local needs in China, we have established 6 manufacturing sites in Shanghai, Beijing and Suzhou respectively. We also have 5 application centers across the country which bring world-class technology and products with application development and training services to local customers. Lastly, we have the China Innovation Center in Shanghai which develops products according to local demands with global advanced technology. We have a nationwide maintenance network and China service training team, including over 2,000 professionals directly providing services for customers. We are committed to enabling our customers to make the world healthier, cleaner and safer. For more information, please visit ********************.

赛默飞世尔科技简介
赛默飞世尔科技（纽约证交所代码：TMO）是科学服务领域的世界领导者。公司年销售额超过200亿美元，在全球拥有约65,000名员工。我们的使命是帮助客户使世界更健康、更清洁、更安全。我们帮助客户加速生命科学领域的研究、解决在分析领域所遇到的复杂问题与挑战，促进医疗诊断发展、加速药物上市进程、提高实验室生产力。借助于首要品牌Thermo Scientific、Applied Biosystems、Invitrogen、Fisher Scientific和Unity Lab Services，我们领先推出结合创新技术、便捷采购和全方位服务的整体解决方案。欲了解更多信息，请浏览公司网站：********************
赛默飞世尔科技中国简介
赛默飞世尔科技进入中国发展已超过35年，在中国的总部设于上海，并在北京、广州、香港、成都、沈阳、西安、南京、武汉、昆明等地设立了分公司，员工人数超过4000名。我们的产品主要包括分析仪器、实验室设备、试剂、耗材和软件等，提供实验室综合解决方案，为各行各业的客户服务。为了满足中国市场的需求，现有6家工厂分别在上海、北京和苏州运营。我们在全国还设立了5个应用开发中心，将世界级的前沿技术和产品带给中国客户，并提供应用开发与培训等多项服务；位于上海的中国创新中心结合中国市场的需求和国外先进技术，研发适合中国的技术和产品；我们拥有遍布全国的维修服务网点和特别成立的中国技术培训团队，在全国有超过2000名专业人员直接为客户提供服务。我们致力于帮助客户使世界更健康、更清洁、更安全。欲了解更多信息，请登录网站：********************