成都招聘

职位描述：
a day in the life of a Area Community Strategist：
Attract, Engage, Capture – the lululemon Area Community Strategist is responsible for pioneering the brand in new markets by driving brand awareness and building advocacy. You create word of mouth excitement and grow the lululemon collective by sharing our best in the world technical product with key fitness and lifestyle influencers, media, local partners and by creating best-in-class experiences. You drive the local strategy and build a plan that comprises broad and deep tactics to accelerate growth and long-term brand love. You are best in the world at building relationships, online to offline tactics and aggressive delivery of KPI’s. You support our retail team in opening new stores.

key responsibilities:
?Under the leadership of the Area Community Manager and in partnership with your local retail team leaders you create, lead and execute the local market brand and community strategy
?Responsible for driving and creation of an online to offline plan that delivers brand awareness and advocacy
?You work cross-functionally with Store Support Centre (head office) and Retail Operations partners to build brand awareness and market development
?You manage an 80/20 and choose how best to deliver results via traditional PR, social media, KOL seeding, experiences and local digital channels
?You create a content calendar for your local market and activate the story in stores, online and through experiences via collaboration with your local store teams, regional manager and brand manager
?Develop a communications/PR strategy and maintain key media relationships including local agency management if relevant
?Support market growth and expansion as well as successful new-store openings by creating sustainable and strategic community plans in partnership with the Regional Managers, Store Managers and New Store opening Team
?You create and execute community initiatives (events & experiences) – sometimes autonomously and sometimes in collaboration with the local retail teams
?You support retail managers by creating a community black book of athletic influencers and identifying key relationships in the market
?You connect with mavens and influencers to build brand awareness
?You are a great coach and support for our strategic sales partners with product, visual merchandising, buying and sell through strategies
?You are passionate about generously sharing our culture of goal setting, developing leaders and personal responsibility in your community
?You coordinate events that feature product testing, ambassadors, local athletic teams, design meetings and product trunk shows
?You communicate key market information to the Store Support Centre (head office)

KPI’s
?20% market growth measured through 3rd party brand awareness, digital footprint and retails sales
?Traffic to stores and online
?Quality of relationships and market knowledge

the finer print：
?Fluent in Mandarin and business professional in English
?6+ Years experience in community relations, PR/marketing, sales, brand management
?Strong ability to work independently, under pressure and meet deadlines
?Bachelors degree in business, marketing or related subject an asset
?Eligible to live & work in China

our “must haves” “
?Strong retail and financial experience with an understanding of specialty store retailing
?Proven work ethic with utmost integrity
?Desire to excel and succeed
?Actively live and breathe the lululemon culture and lifestyl
?Self-aware, with a desire for constant self improvement (goal –oriented)
?Entrepreneurial spirit and an egoless nature
?Self motivated, passionate, empathetic, approachable
?Outgoing, energetic, upbeat and FUN! 举报 分享

lululemon athletica is a technical athletic apparel company founded in 1998 in Vancouver, Canada. We are built around a culture of athletes passionate about developing leaders, personal responsibility, and goal setting in order to deliver on our mission of elevating the world from mediocrity to greatness.
Yoga is our first love, but we also make technical gear for running, training, and pretty much every other way you like to sweat. You can find our stores all around the world, from Vancouver to Dubai, and places in between. Our vision is to create transformational experiences for people to live happy, healthy, fun lives. Asia is the future of lululemon and we are poised for exponential growth in the region for the next ten years. If you love to sweat, thrive in a fast-paced environment, constantly challenge yourself to be better, and value fun, this is the place for you.
lululemon于1998年成立于加拿大，是一个以瑜伽为灵感的运动生活方式品牌。我们旨在打造适合各类运动和日常通勤的创新产品，创造独特体验建立有意义的人际联结，从而帮助人们释放潜能，提升幸福感，获得好状态。目前，我们的门店已经遍及全球17个国家及地区，拥有25,000多名员工。

lululemon正在不断拓展国际业务，中国是重要的增长引擎及合作伙伴。自进入中国市场以来，我们通过线下直营门店和线上电商渠道，不断用心服务本土客人，推动业务蓬勃发展。作为业务增长的一部分，我们还致力于倡导积极健康的生活方式，以门店为社区中心，在身体、心理和社交维度提升人们的幸福感，助力“健康中国”。

个人责任感、企业家精神、诚实、勇敢、联结、有趣和包容性是我们的企业文化。如果你热爱运动，期望释放潜力，挑战自我，创造价值，这里将是你心怀鸿鹄、成就梦想的***舞台。快投出你的简历，加入我们吧！