Account Director, Technology 客户总监
埃培智市场咨询(上海)有限公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:公关/市场推广/会展
职位信息
- 发布日期:2016-11-11
- 工作地点:上海
- 招聘人数:1人
- 职位月薪:30000-39999/月
- 职位类别:公关总监
职位描述
职位描述:
Account Director is responsible for managing the client relationship and substantial account portfolio. This includes recommending programs and activities that coordinate with client’s goals. Account Directors are accountable for delivering contracted work on time and within budget, staffing accounts appropriately and producing high-quality work and excellent results. S/he is also responsible for developing and soliciting new business, including presentations and fee estimates.
Primary Responsibilities
Client:
? Serve as strategic counsel to clients and provide consistent results for clients
? Earn the confidence of senior client contacts and other executives within a client’s organization
? Demonstrate a thorough understanding of a client’s business and industry
? Develop long-term plans and program recommendations for clients
? Grow/penetrate existing accounts by selling additional projects, services, and divisions
? Responsible for client relations, review meetings, entertaining, and client budget approval
? Addresses any issues, trouble shoots problems and provides strategic counsel.
New Business Development:
? Organize new business research and information gathering
? Assess new business leads
? Develop new business initiatives
? Participate in new business pitch development and/or presentations
Media/Digital/Industry Associations:
? Demonstrate a well-developed knowledge of client relevant media/digital platforms/KOLs/Industry Associations
? Involved in agency marketing, community, and civic activities
? Know the industry’s issues that directly and indirectly affect the client
? Persuasively pitch media/KOL/industry associations, evaluate/counsel team member’s pitching skills
? Make pitch recommendations
Writing:
? Accountable and have control over final review of all letters, memos, meeting reports, and client materials
? Work closely with the senior management to develop strategic plans for clients and draft strategic client documents
Team Management:
? Generate new business from existing clients and new clients by developing programs, making credentials presentations, presenting programme recommendations and pursuing new business leads Conduct performance reviews
? Contribute to work plan of junior team members
? Manage account staff group profitability
? Ensure quality work from team in order to meet/exceed client expectations
? Responsible for training and development of staff
? Make recommendations regarding salary increases, promotions, etc.
? Attend account reviews and staff meetings – provide ongoing communications and feedback
? Involved in staffing of team including reviewing resumes and interviewing candidates
? Serve as a role-model to other team members
? Successfully grow existing accounts
Administrative Support:
? Negotiate fees with clients/prospective clients
? Create and execute accurate budget estimates for clients for a long term and short term programs
? Manage time spent by each team member to ensure team is on budget
? Manage accounts to assure a minimum of 20% profitability
? Review monthly financial and productivity reports
? Authorize billing invoices and follow-up with past-due invoices to clients
? Track/enter time in a precise and timely manner
Qualifications:
Education
Bachelor’s Degree
Professional Experience
8 years or more related professional experience
Language:
Excellent oral and written English is a must
Success Factors:
? Can turn ideas into workable plans
? Skill in conveying ownership of assigned projects to junior team members
? Demonstrate Can solve conflict
? Adeptness in mobilizing and motivating teams
? Can work independently
? Excellent oral and written business communication skills
? Aptitude for financial analysis
? Can complete challenging projects within set parameters
? Demonstrate exceptional judgment when working with team members, client contacts and vendors
? Expertise in successfully “selling” additional services or negotiate additional funding for projects
? Show commitment and dedication to the agency’s success as well as individual career
? Skill in anticipating client and team needs
? Attention to detail and quality
? Can solve problems
? Can impress new business prospects
? Proficient in Microsoft Suite, Internet and on-line services
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Account Director is responsible for managing the client relationship and substantial account portfolio. This includes recommending programs and activities that coordinate with client’s goals. Account Directors are accountable for delivering contracted work on time and within budget, staffing accounts appropriately and producing high-quality work and excellent results. S/he is also responsible for developing and soliciting new business, including presentations and fee estimates.
Primary Responsibilities
Client:
? Serve as strategic counsel to clients and provide consistent results for clients
? Earn the confidence of senior client contacts and other executives within a client’s organization
? Demonstrate a thorough understanding of a client’s business and industry
? Develop long-term plans and program recommendations for clients
? Grow/penetrate existing accounts by selling additional projects, services, and divisions
? Responsible for client relations, review meetings, entertaining, and client budget approval
? Addresses any issues, trouble shoots problems and provides strategic counsel.
New Business Development:
? Organize new business research and information gathering
? Assess new business leads
? Develop new business initiatives
? Participate in new business pitch development and/or presentations
Media/Digital/Industry Associations:
? Demonstrate a well-developed knowledge of client relevant media/digital platforms/KOLs/Industry Associations
? Involved in agency marketing, community, and civic activities
? Know the industry’s issues that directly and indirectly affect the client
? Persuasively pitch media/KOL/industry associations, evaluate/counsel team member’s pitching skills
? Make pitch recommendations
Writing:
? Accountable and have control over final review of all letters, memos, meeting reports, and client materials
? Work closely with the senior management to develop strategic plans for clients and draft strategic client documents
Team Management:
? Generate new business from existing clients and new clients by developing programs, making credentials presentations, presenting programme recommendations and pursuing new business leads Conduct performance reviews
? Contribute to work plan of junior team members
? Manage account staff group profitability
? Ensure quality work from team in order to meet/exceed client expectations
? Responsible for training and development of staff
? Make recommendations regarding salary increases, promotions, etc.
? Attend account reviews and staff meetings – provide ongoing communications and feedback
? Involved in staffing of team including reviewing resumes and interviewing candidates
? Serve as a role-model to other team members
? Successfully grow existing accounts
Administrative Support:
? Negotiate fees with clients/prospective clients
? Create and execute accurate budget estimates for clients for a long term and short term programs
? Manage time spent by each team member to ensure team is on budget
? Manage accounts to assure a minimum of 20% profitability
? Review monthly financial and productivity reports
? Authorize billing invoices and follow-up with past-due invoices to clients
? Track/enter time in a precise and timely manner
Qualifications:
Education
Bachelor’s Degree
Professional Experience
8 years or more related professional experience
Language:
Excellent oral and written English is a must
Success Factors:
? Can turn ideas into workable plans
? Skill in conveying ownership of assigned projects to junior team members
? Demonstrate Can solve conflict
? Adeptness in mobilizing and motivating teams
? Can work independently
? Excellent oral and written business communication skills
? Aptitude for financial analysis
? Can complete challenging projects within set parameters
? Demonstrate exceptional judgment when working with team members, client contacts and vendors
? Expertise in successfully “selling” additional services or negotiate additional funding for projects
? Show commitment and dedication to the agency’s success as well as individual career
? Skill in anticipating client and team needs
? Attention to detail and quality
? Can solve problems
? Can impress new business prospects
? Proficient in Microsoft Suite, Internet and on-line services
职能类别: 公关总监
公司介绍
About the Interpublic Group in China
In the fast-changing, challenging China market, clients seek the very best team – connected across all marketing and communications disciplines. The Interpublic Group (IPG) delivers a unique platform of multidimensional thinking, world-class and China-specific expertise, and excellence in execution that is aligned to our client’s business strategy. IPG includes best-of-class businesses, best practices performance and results-driven measurability in virtually every marketing area, from public relations and advertising to mobile and search-engine marketing. The Group has over 43,000 employees working in offices in more than 100 countries around the world.
To learn more visit www.interpublic.com.
In 2003 Interpublic realigned a number of its agencies to strengthen individual brands, foster collaboration across agencies and take advantage of operating efficiencies through the implementation of a shared services model. In addition, the aligned brands share services in the areas of human resources, finance and administration and information technology in China.
1. FutureBrand
FutureBrand is a global brand consulting firm offering a full range of strategy, design, naming, launch and implementation services in seven areas – Corporate Branding, Packaging, Digital Branding, Brand Valuation and Measurement, Employee Communications, New Product Innovation, and Brand Implementation. FutureBrand is focused on key client industries including technology and communications, consumer products, financial and professional services, travel and hospitality, automotive, media and entertainment, healthcare, energy and retail.
See www.futurebrand.com.
2. GolinHarris
GolinHarris is a full-service public relations firm devoted to building clients' brands and businesses through strong, long-term relationships by building trust. Trust helps build confidence, commitment and loyalty with customers, partners and employees. For more than 40 years, the firm has developed long-term partnerships with some of the best-known and most-trusted brand names and companies in the world, including: McDonald's, Toyota, Dole, Reckitt Benckiser, Sprint, Wm. Wrigley Jr. Company, Kellogg’s, Cotton Council International, Florida Department of Citrus and Nintendo.
See www.golinharris.com.
3. Jack Morton
As the world’s leading experiential brand communications agency, Jack Morton Worldwide conceives and executes live events, training, digital media, exhibits and 3-D environments that build brand advocacy with employees and customers. Jack Morton’s client base extends across many industries, with significant presence in pharmaceuticals, banking and financial services, personal products, computers, telecommunications, automotive and entertainment. Key relationships include IBM, General Motors, Bank of America, Pfizer, the Home Depot, McDonald’s and Microsoft.
See www.jackmorton.com.
4. Octagon
Octagon is a worldwide leader in Sponsorship & Experiential Marketing and employs over 800 people in 60 offices in 22 countries. Part of the Interpublic Group of Companies, Octagon specializes in creating dynamic marketing programs in Sports, Music & Entertainment. Put simply, we build brands through people's passion. As part of the Octagon Group, we offer a variety of specific services including Sponsorship Consultancy & Event Creation plus Athletes & Personalities.
See www.octagon.com
5. Weber Shandwick
Weber Shandwick is the world’s leading communications agency. We become the best by having the best people. It attracts and retains the most devoting and brightest staff. Industry leaders and pioneering professionals are drawn to Weber Shandwick’s diverse practice areas, award-winning cases, and strong client relationships such as those with MasterCard, GE, Texas Instruments, Siemens and many others. Weber Shandwick has also served government clients including Beijing Olympic Bidding Committee, Shanghai Expo Bidding Office, Bureau of Shanghai World Expo Coordination, Shanghai Information Office, etc.
Weber Shandwick offers global career opportunities in every practice area ranging from technology, healthcare, public affairs, consumer and corporate. We have global exchange program, outstanding staff reward program, and many other staff retention program. In addition to providing permanent career opportunities within our business, it is possible to gain an insight into agency life through Internship. Leading universities in China have been sending journalism related students to Weber Shandwick for internship. We offer ongoing learning and development opportunity for all of our staff, which is key to developing their level of expertise and making working life more enjoyable and rewarding. No other PR consultancy in China can offer you the range of opportunities you’ll find at Weber Shandwick. Join the world’s number one agency as it leads the industry into a new era of global communications.
See
www.webershandwick.com
www.webershandwick.asia
www.webershandwick.cn
6. DeVries PR
DeVries Global, headquartered in New York City, is a recently introduced international public relations micro-network with offices in Beijing, Guangzhou, Shanghai, Singapore and London (late-summer 2012) that builds upon the company’s longstanding heritage.
DeVries New York (formerly DeVries Public Relations) is a thoroughly modern communications agency that just happens to have been around for more than three decades. With age comes experience – serious publicity chops, strategic rigor and a successful track record of disciplined account management for global marketers and iconic consumer brands. But experience is nothing without a hunger for what’s new and next. That’s why the staff at DeVries New York are ravenous consumers of pop culture, and deeply immersed in emerging media. With a relatively short client list, the agency is able to keep account staff focused on only one or two clients.
www.devriespr.com
In the fast-changing, challenging China market, clients seek the very best team – connected across all marketing and communications disciplines. The Interpublic Group (IPG) delivers a unique platform of multidimensional thinking, world-class and China-specific expertise, and excellence in execution that is aligned to our client’s business strategy. IPG includes best-of-class businesses, best practices performance and results-driven measurability in virtually every marketing area, from public relations and advertising to mobile and search-engine marketing. The Group has over 43,000 employees working in offices in more than 100 countries around the world.
To learn more visit www.interpublic.com.
In 2003 Interpublic realigned a number of its agencies to strengthen individual brands, foster collaboration across agencies and take advantage of operating efficiencies through the implementation of a shared services model. In addition, the aligned brands share services in the areas of human resources, finance and administration and information technology in China.
1. FutureBrand
FutureBrand is a global brand consulting firm offering a full range of strategy, design, naming, launch and implementation services in seven areas – Corporate Branding, Packaging, Digital Branding, Brand Valuation and Measurement, Employee Communications, New Product Innovation, and Brand Implementation. FutureBrand is focused on key client industries including technology and communications, consumer products, financial and professional services, travel and hospitality, automotive, media and entertainment, healthcare, energy and retail.
See www.futurebrand.com.
2. GolinHarris
GolinHarris is a full-service public relations firm devoted to building clients' brands and businesses through strong, long-term relationships by building trust. Trust helps build confidence, commitment and loyalty with customers, partners and employees. For more than 40 years, the firm has developed long-term partnerships with some of the best-known and most-trusted brand names and companies in the world, including: McDonald's, Toyota, Dole, Reckitt Benckiser, Sprint, Wm. Wrigley Jr. Company, Kellogg’s, Cotton Council International, Florida Department of Citrus and Nintendo.
See www.golinharris.com.
3. Jack Morton
As the world’s leading experiential brand communications agency, Jack Morton Worldwide conceives and executes live events, training, digital media, exhibits and 3-D environments that build brand advocacy with employees and customers. Jack Morton’s client base extends across many industries, with significant presence in pharmaceuticals, banking and financial services, personal products, computers, telecommunications, automotive and entertainment. Key relationships include IBM, General Motors, Bank of America, Pfizer, the Home Depot, McDonald’s and Microsoft.
See www.jackmorton.com.
4. Octagon
Octagon is a worldwide leader in Sponsorship & Experiential Marketing and employs over 800 people in 60 offices in 22 countries. Part of the Interpublic Group of Companies, Octagon specializes in creating dynamic marketing programs in Sports, Music & Entertainment. Put simply, we build brands through people's passion. As part of the Octagon Group, we offer a variety of specific services including Sponsorship Consultancy & Event Creation plus Athletes & Personalities.
See www.octagon.com
5. Weber Shandwick
Weber Shandwick is the world’s leading communications agency. We become the best by having the best people. It attracts and retains the most devoting and brightest staff. Industry leaders and pioneering professionals are drawn to Weber Shandwick’s diverse practice areas, award-winning cases, and strong client relationships such as those with MasterCard, GE, Texas Instruments, Siemens and many others. Weber Shandwick has also served government clients including Beijing Olympic Bidding Committee, Shanghai Expo Bidding Office, Bureau of Shanghai World Expo Coordination, Shanghai Information Office, etc.
Weber Shandwick offers global career opportunities in every practice area ranging from technology, healthcare, public affairs, consumer and corporate. We have global exchange program, outstanding staff reward program, and many other staff retention program. In addition to providing permanent career opportunities within our business, it is possible to gain an insight into agency life through Internship. Leading universities in China have been sending journalism related students to Weber Shandwick for internship. We offer ongoing learning and development opportunity for all of our staff, which is key to developing their level of expertise and making working life more enjoyable and rewarding. No other PR consultancy in China can offer you the range of opportunities you’ll find at Weber Shandwick. Join the world’s number one agency as it leads the industry into a new era of global communications.
See
www.webershandwick.com
www.webershandwick.asia
www.webershandwick.cn
6. DeVries PR
DeVries Global, headquartered in New York City, is a recently introduced international public relations micro-network with offices in Beijing, Guangzhou, Shanghai, Singapore and London (late-summer 2012) that builds upon the company’s longstanding heritage.
DeVries New York (formerly DeVries Public Relations) is a thoroughly modern communications agency that just happens to have been around for more than three decades. With age comes experience – serious publicity chops, strategic rigor and a successful track record of disciplined account management for global marketers and iconic consumer brands. But experience is nothing without a hunger for what’s new and next. That’s why the staff at DeVries New York are ravenous consumers of pop culture, and deeply immersed in emerging media. With a relatively short client list, the agency is able to keep account staff focused on only one or two clients.
www.devriespr.com
联系方式
- Email:DDai@cmgrp.com
- 公司地址:上班地址:朝外大街16号中国人寿大厦