北京招聘

职位描述：
Position: Product Manager, NICU & Professional – Business Unit Human Milk
Reports to: Marketing Manager, Business Unit Human Milk
Location: Shanghai office

Position Summary

The Product Manager, NICU & Professional is responsible for all marketing aspects with the aim of increasing Medela’s brand awareness and its sales for its breastfeeding solution products in NICU’s, maternity wards of hospitals and other healthcare facilities including recovery centers in China. Medela is the worldwide leader in breastfeeding solutions, as well as a highly regarded manufacturer of quality and innovative medical professional vacuum systems, including breast pumps.

This position serves as professional EXPERT for all of Medela’s breastfeeding solution products in China. The candidate needs to be able to communicate closely with the respective professionals (e.g. Key Opinion Leaders, Doctors, Nurses, Midwifes) and to educate them about the advantages of our breastfeeding solution products and to motivate these professionals to encourage all mothers under their care to feed their babies with breastmilk regardless whether the baby is born pre-term or term.

The candidate is proud to be representing the top brand, Medela, and well capable of building high level customer contacts with Hospital professionals to develop a marketing business plan with strategic objectives to increase Sales and to communicate tailored company goals to be executed by the Salesforce.

Essential Functions
Formulate and lead all marketing strategies and activities for Medela’s hospital products including pricing, positioning, education program and promotion activities
Organize and conduct International and local symposia and maintain constant rapport with key doctors to our latest research about breastfeeding and lactation
Analyze consumers insight and develop communication strategies that are motivating to the Chinese breastfeeding mothers in hospital. Lead the execution of these communication strategies primarily through online marketing, social media, public relations and in-hospital merchandising.
Understand hospital KOL insight and drive KOL engagement campaign.
Design and execute the sales team counselling and product knowledge training
Design and explore new business model in creative and breakthrough way.
Communicate with Medela’s global product managers, but also the China sales team to drive our hospital product line
Monitor, analyze and evaluate domestic and International market trends, competitor activities and transform these data into market opportunities for Medela’s hospital product line
Cross-function competent leadership and collaboration with family product managers, digital, EC marketing, sales teams, and supporting function teams to ensure marketing activity smooth execution and achieve the business result.
Participate in sales and marketing programs and provide market feedback regarding trends, product development and quality. This includes market research studies and competitor’s analysis to ensure that Medela maintains the professional brand position in China

Job Requirements and Qualifications
Bachelor degree or above in healthcare, or pharmaceuticals or life science or related field
> 5 years experience in marketing and promoting activity of Medical Device and Accessories to e.g. neonatologists, gynecologists, pediatrics, obstetrics
Excellent interpersonal and communication skills
Excellent capability for strategic planning, analytical and organizational strengths and the ability to define and to work within an assigned budget
Ability to work independently and in a team environment
Excellent command of both, spoken and written English
Ability to travel regularly both domestically and overseas 举报 分享

美德乐于1961年由Olle Larsson先生在瑞士成立，通过科学研究和产品创新，美德乐从一个瑞士家族企业发展成了全球先进的吸乳器和医疗负压解决方案制造商。我们致力于通过基于科研母乳喂养医疗负压解决方案来提升人类的健康和幸福生活。美德乐提供全套母乳喂养解决方案，产品覆盖高端吸乳器、孕产内衣、乳房护理、母乳存储、清洁消毒和知识服务六大领域。

To us, caring is natural. It is life giving – and life changing.
于我们，关爱是我们自然而然和与生俱来的本能。它给予人类生命力 - 与时俱进又生生不息。
That’s why caring has always guided everything we do at Medela. As a family company, you could even say it’s in our DNA.
这种关爱持续引领着美德乐前进。作为一个家族企业，这也早已深深融入我们的DNA之中。
Over the last 60 years, our company has been devoted to the science of making the most delicate form of care simple, intuitive and effective. For those receiving care as well as those providing it.
在60多年的科研里，我们让这种关爱变得简单直观又行之有效。我们授人以鱼更授人以渔。
Our team is passionate about our commitment to Swiss quality and service, because we know that is how trust is earned.
我们承诺瑞士品质和服务，对此充满热忱，因为我们知晓这是赢得消费者信任的关键。
We understand the needs of moms and babies, patients and the professionals who dedicate themselves to their care.
我们悉心倾听了解每一位妈妈、宝宝、患者和医护专业人士的需求。
By advancing research and gaining deep insight of natural behavior, we develop forward- thinking innovation to nurture life for generations.
得益于长期科研和对消费者行为的深入洞察，我们不断进行前瞻性的创新，致力于造福下一代。
We care about the world around us and commit ourselves to advocacy, sustainability and you, to build a legacy that we all can be proud of.
我们关爱我们周围的世界，并以行动来实现我们的承诺 —— 倡导母乳喂养、可持续性发展、关爱个体，以打造我们引以为豪的品牌传承。
Across the difference stages of life, our products go beyond form and function. They heal, nurture health and build bonds. Building better outcomes through equal parts physics, compassion, engineering, and humanity.
在不同的人生阶段，我们的产品超越本身的形式与性能，它们帮助治愈身体、培育健康和建立亲密联结。结合物理学、工程学、人文博爱和倾心聆听来实现更好的成果。
Because we realized early on that the first step in caring is understanding.
因为我们知道，悉心理解、感同身受，是关爱的***步。
And we’ve been caring for moms and babies, patients and healthcare professionals for so long, we’ve turned it into a science.
长久以来，美德乐悉心关爱每一位妈妈、宝宝、患者和医护专业人士。
我们用爱启迪科技，用科技成就爱。