北京招聘

职位描述：
? Primary Responsibilities
o Work closely with the PDC Insights Manager, CMI team and Mktg team to translate internal briefs into analytical projects (to include refining the initial brief and asking the ‘right questions’, working through potential hypotheses and storyboarding the output)
o Conduct analysis using in-house or external agency’s analytics tools, and be comfortable analysing a range of social and business data
o Provide qualitative and quantitative analysis and insight to inform business strategy, marketing and brand strategies, digital marketing content and strategy, communications and new product development
o Synthesising data and analysis into impactful, action-orientated reports for internal stakeholders
o Able to communicate the key findings and insight to senior stakeholders and peers both conversationally and in formal presentation style
o Arrange a follow-up meeting with customers after they have received their analysis to ensure that it has been helpful and document any scope for improvements to the service
o Maintain knowledge of previous analysis to avoid duplication and to share learnings from relevant past projects


? Secondary Responsibilities
o Maintain a catalogue of previous requests/projects and own the central database of case studies / outputs
o Proactively flags any workloads issues or problems to the PDC Insight Manager and identifies opportunities for new services based on demand
o Uploads briefs & deliverables to PeopleWorld
o Responsible for building and developing relationships with own group of CMI and business partners


Interfaces
? Market: The role will have local scope as China market and deal with either Personal care, Home Care, Foods, or Refreshment categories
? This role is reporting to PDC Insights Manager based in Shanghai. It will provide you with exposure to all levels of the organization and strong understanding of the category and the business. The role will also allow an opportunity to partner independently with senior persons as Mktg &CMI director and brand &CMI manager to influence business direction.
? The job holder will have to work with other PDC Insights Analysts to share learnings and ensure that an equal quality of output is being achieved
? The job holder will have to ensure that briefs are completed by the analytical pool to the required standard and in a way that answers the original request


Skills and Experience

? Primary Traits (required)
o Experience in an analytical role and providing insight and recommendation based on analysis
o Experience of understanding business questions and writing appropriate briefs
o Some experience of using analytical tools
o Some data modelling or query building experience
o Experience of “storytelling” in a corporate context, and crafting clear, compelling messaging
? Secondary Traits (‘nice to have’)
o Experience of social analytics or NLP tools
o Experience briefing technical teams and being able to translate business objectives into analytical hypotheses
o Passion for the digital world and its implications for business 举报 分享

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