北京招聘

工作部门Department:奶品业务单位/Dairy

职位描述Job Description:

Brand Strategies and Brand plan

- Define Brand vision, essence and mid/long term brand strategies

- Define yearly brand plan in collaboration with trade marketing and sales within the ICP process

Communication

- Develop effective communication strategy including TVC, OHH, digital

- Carry out development of ATL campaigns, execute, monitor and evaluate results

New Product Launch & Evaluation

- Develop 3-5 years new product launch plan pipeline with right target & portfolio mix in line with the overall brand strategy

- Lead cross functional project groups (including factory, technical team, purchasing, finance) in order to develop products winning with consumers and bringing high sales / high profitability

- Define product launch plan with trade marketing / sales team and ensure excellent execution

PFME budget planning and control

职位要求Requirements:

- Active team player

- Strong ownership & responsibility and proactive attitude

- Head working and result oriented

- Good project manager skill, especially driving cross functional I&R projects

- 8+ years of experience (can be mix of sales, marketing, agency experience), some in FMCG company

- Strong communicator with superiors, sub- ordinates and peers (especially with Sales and Technical team) in informal and formal occasions

- Ability to think out of the box while proposing effective and pragmatic solutions

- Strong project management skills

- Rich experience of working with 4A agencies & Solid experience on ABL communications

- Working in bilingual environment

- Skillful on PPT, WORD, EXCEL

Mail to: hr.recruit@cn.nestle.com

　　总部位于瑞士的雀巢集团，是世界上最大的食品公司，在中国有着长久的历史。一个世纪以来，中国消费者已经非常熟悉并信任雀巢品牌，因为早在上世纪的1908年，雀巢公司就在上海开设了它在中国的第一家销售办事处。雀巢是最早进入中国的外商之一，对中国有着坚定的承诺。八十年代初，雀巢就开始与中国政府商谈在中国投资建厂，并将其在营养品和食品加工方面的世界上顶尖的专有技术和丰富的专业知识转让给中国。1990年，雀巢在中国大陆的第一家合资厂开始运营，随后又建了多家工厂。雀巢通过利用本地原材料在本地制造同等高品质的食品，替代进口产品，帮助中国在这方面节约了大量外汇。现在雀巢在中国大陆销售的产品中98%是在本地制造的。

　　“雀巢”已成为在大中华地区消费者心中最驰名并且最信任的外国品牌之一，该品牌覆盖了一系列按照国际质量标准制造的产品，包括奶粉、液体奶、酸奶、婴儿配方奶粉、婴儿米/麦粉、甜炼乳、成长奶粉、早餐谷物、速溶咖啡、咖啡伴侣（植脂末）、冰淇淋、巧克力和糖果、瓶装水、饮品、鸡精和调味品。