北京招聘

Responsibilities:

- Manage external market information and set up/localize necessary survey vehicles.

- Analyze the information collected and make suggestion/report to Central MKT team and Retail Biz.

- Interface with Global Retail and manage the implementation of GCT and other forms of survey.

- Collect external market intelligence via various resource and timely update biz with key findings.

- Stay close with JV MKT team and monitor the evolvement of customer preference in difficult locations.

- Prepare regular and ad hoc reports and analysis for key promotions and market activities.

- Provide on-going support to JV MKT team for customer intelligence and set up information exchange/report mechanism.

- Manage the relationship with major survey agencies and consulting firms. Monitor their delivery and cost efficiency.

- Retail China has operation in many cities that are geographically scattered that increases the difficulty in collection customer intelligence.

- JVs compete in various markets and this might require customization of standard survey. Explanation and reading of survey reports demand in-depth understanding of local markets.

- The incumbent has various stakeholders that demands significant communication efforts with Central Team and JVs.

Requirements:

- Minimum 6 years experience in marketing expertise or customer intelligence areas, with retail industry experience preferred.

- Has sound understanding and solid experience in managing customer surveys.

- Experience in working for a survey agency or consulting firm that is retail relevant will be a plus.

- Has ability to work with third party agencies to develop customer intelligence survey and delivery.

- Has ability to work with various stakeholders, e.g. JVs and other marketing functions.

- Has good communication skills, both verbal and written (Chinese & English).

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