北京招聘

Responsibilities:

- Champion Win with Fuel strategic priority and drives customer preference for Shell through effective fuels differentiation.

- Lead in the development of Fuels Portfolio Progression Plan for China.

- Manage key product launches and refreshes on project and daily basis.

- Guide JV in developing and implementing fuels promotion to drive fuels sales.

- Develop customer refueling experience strategy including integration of promotion,communication and programs that improve customer perception and drive product trial and loyalty.

- Develop individual product marketing plans including pricing,promotion and communication strategies and the supporting market programs for field implementation in JVs.

- Manage fuels marketing SP&A budget including integrating best practice across JVs.

- Develop and localize global/local fuels marketing toolkits and transfer them into JVs.

- Provide timely coach to JV Fuels marketing functions in the event of mkt strategy/direction and help JVs to optimize their fuels market programs.

- Improving fuels brand value in an industry with fluctuating margins (situation varies by JVs) and increasing pricing pressure from fuels competitors (mainly SOE players) requires a combination of B2B and consumer marketing expertise,along with the in-depth knowledge of JV status.

- Brand status across JVs varies due to the existence of “dual-brand” with Chinese partner that impacts the decision of nationwide fuels scheme and brand communication.

- Social discrepancies across various locations increase the difficulty in managing CVP and communication.

- The incumbent has various stakeholders that demands significant communication efforts with Central Team,JVs and Global Retail.

Requirements:

- Minimum 8 years experience in marketing profession, with retail experience preferred.

- Has demonstrated strong customer focus.

- Has solid experience on launching CVP and develop marketing campaigns.

- Has ability to do systematic thinking and develop solutions based on biz strategies.

- Stakeholder engagement skill is critical (at both local and global level).

- Has ability to manage external agencies specifically advertising, media and PR firms.

- Preferably has experience in leading a team or was on a supervisory position.

- Domestic travel (normal frequency) is required to work with JVs.

作为全球最具创新能力的企业之一， 壳牌致力于开发智慧型能源解决方案，在全球范围内帮助弥合能源供应缺口，建设更加美好的能源未来。从在世界最深的海底进行勘探，到极其先进的处理设施，再到加油站和家用燃气，壳牌的业务涵盖广泛，多种多样——正如同我们提供给你的机会一样。

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作为世界领先的能源和化工公司，壳牌2019年位列《财富》世界500强榜单Top3。同时，壳牌也是《时代》杂志2016年******雇主，2017猎聘年度多元非凡雇主，连续多年荣获前程无忧中国典范雇主百强企业并获得2019员工关爱典范企业，入选2019年Universum全国大学生“中国最具吸引力雇主”Top100榜单；我们在70多个国家和地区拥有超过80000名员工，你将有机会与来自世界各地的杰出人才共事，分享技术专长和观点，收获丰富的经验。

我们坚信打造包容性的文化有助于员工的茁壮成长。今天的人才相比以往任何时候都更加多元化。对于创新、发展和保留人才而言，包容性的工作环境至为关键。壳牌是一个提供公平机会的雇主(Equal Opportunity Employer), 无论地域、性别、种族或身体状况。

人类面临的能源挑战日益严峻，全球能源需求迅猛增长，大有供不应求之势。在今天，从事于能源行业比以往任何时候都更加激动人心。激情满怀，富于创造力，干劲十足的你，是否愿意把创新变为现实，构建能源事业的未来？