北京招聘

职位描述：
QR11368 - Marketing Manager
Last date of application:30-Nov-2016
Salary: Negotiation

Qatar Airways
Welcome to a world where ambitions fly high
From experienced pilots to dynamic professionals embarking on new careers, Qatar Airways is searching for talented individuals to join our award-winning team.
We take pride in our people—a dynamic and culturally diverse workforce is essential to why we are one of the finest and fastest growing airlines in the world.
We offer competitive compensation and benefit packages.

About Your Job:
To support the Country Manager in the development, planning and implementation of all marketing activity, so as to drive revenue and grow loyalty of all QR products from all distribution channels and targeted audiences as defined in the country portfolio.

The job holder directly contributes to the delivery of the market revenue targets by assisting in the development and implementation of the marketing strategy for existing and new markets.
Ensure compliance to marketing and commercial strategy across the market and ensure that marketing activities are performed to plan and budget.

Plan, budget and execute all branding activities, both ATL & BTL including social media and online marketing.

Accountabilities:

Responsible for defining and executing a multi-channel marketing strategy to deliver growth by identifying and targeting new customers and maximizing existing customer relationships.
Define and implement a cohesive brand strategy across the entirety of the region; assuming the role of brand guardian and driving appropriate engagement with the customer in all forms of communication.
The management of all aspects of the marketing function both off-line and online.
Delivery of a marketing approach which is driven by data, insight and a clear understanding of attribution in relation to return on investment.

Clear appreciation of the commercial environment and an ability to create timely and effective tactical campaigns.
Build strong relationships with commercial marketing partners and deliver effective mutually beneficial joint marketing vehicles.
Significant contributor to the overall business strategy.
The full management and effective control of the marketing and communications budget.
Ensure all outsourced agency contracts are managed and deliver against all set requirements.
Full PR and communications management including social media for respective region.
Any other tasks that may be assigned from time to time.

Requirements:

2 to 4 years in managerial experience in aviation/airline marketing or upscale hospitality
Experience in leading multicity marketing team in full spectrum marketing concepts (Branding, tactical, ATL, BTL , PR etc.)
Strong network in Chinese market with vendors, suppliers and good knowledge about latest media trend
Excellent interpersonal and communication (verbal and written in English) skills
Able and willing to be hands on with minimal support & short time lines
Travel required

Please click on below link to apply for the vacancy
http://careers.qatarairways.com/qatarairways/VacancyDetail.aspx?VacancyID=111808

Please access careers of Qatar Airways website for more positions.
http://careers.qatarairways.com 举报 分享

Qatar Airways:
Welcome to a world where ambitions fly high
From experienced pilots to dynamic professionals embarking on new careers, Qatar Airways is searching for talented individuals to join our award-winning team.
We take pride in our people—a dynamic and culturally diverse workforce is essential to why we are one of the finest and fastest growing airlines in the world.
you may access careers of Qatar Airways website at http://careers.qatarairways.com for more positions.