北京招聘

职位描述：
Description:
As a member of the corporate public relations team, your role will be to increase the visibility of the iRobot brand, executives and products in China through a multifaceted public relations program. Based in Shanghai, the communications manager will report to the senior manager of public relations in Bedford, Massachusetts with dotted line accountability to the Vice President Sales & Marketing; General Manager, China. He/She will work with iRobot’s China team and public relations agency to enable, execute and measure public relations programs in iRobot’s fast growing China market. Alongside the public relations agency, you will be responsible for direct media relations, event planning, placing proactive stories and product reviews.

Working with the centeralized communications function, the Communications Manager will act as an internal communications liaison between China and iRobot HQ. He or she will partner with the corporate brand and culture team to deliver consistent employee communications in China, including executive communications, managing internal news and events in China, and promoting those events globally.

This role requires superior organization and multi-tasking skills, along with a strong ability for cross-team global collaboration. Strong public relations experience in China is a must, with agency experience preferred. Must be ready to travel, be challenged and challenge others.

The Communications Manager will have 3 – 6 years of B2C public relations experience in China with a proven track record for building long term, trusted media relationships that result in sustained editorial coverage for leading B2C companies. Successful candidates will also have experience developing engaging internal communications, and demonstrated skills and knowledge in leveraging both digital and traditional internal channels to create impactful communications that build awareness, create brand consistency and promote iRobot’s company culture to employees in China.

If you are a hands-on team player, have a track record of finding innovative ways to get media attention, have superior knowledge of public relations tactics in China and you want to work for a fast growing company that is changing the world – then we want to talk to you.

Responsibilities:
? Build long-term, trusted media relationships with reporters, editors and producers at the top China lifestyle, business, broadcast and vertical outlets.
? Work as an extention of the iRobot corporate communications and China marketing team to promote and protect iRobot’s position as a global technology innovator, leader and growth company.
? Maintain continual and daily communications with iRobot communications team in Bedford, Massachusetts ensuring awareness of company priorities. Visits to iRobot HQ will be required on a quarterly basis.
? Partner with marketing team in China to plan, develop and direct public relations programs that are aligned with iRobot China makerting priorities and build a favorable public image for iRobot, executives and key products including the company’s line of Roomba vacuuming robots and Braava mopping robots.
? Enable, execute and measure proactive public relations programs in China. Increase positive coverage of iRobot through in-country campaigns, events, media alerts, proactive pitch development, executive visibility and media relations.
? Play a hands-on role increasing iRobot’s visibility at major partner and consumer electronics industry events.
? Manage a comprehensive product review and award submission program to ensure fair and positive evaluations of iRobot products.
? Manage iRobot’s China public relations agency on a daily basis.
? Prepare press releases, announcements and other written communications.
? Work collaboratively with other communications colleagues to ensure an integrated, effective approach across internal and external communications.
? Promote iRobot’s brand and culture to employees in China to build a connection with the global iRobot community.
? Contribute 2-3 news stories to the corporate intranet per month.
? Share photos and recaps from local office and employee events.

Experience:
? BA/BS degree
? 3 to 6 years of relevant work experience
? Mix of agency and in house experience
? Up to 15% travel annually required
? Experience working with China consumer product brand
? Experience developing and executing impactful proactive media relations programs
? Experience conceptualizing, managing and executing on large-scale events
? Experience working with senior level business executives
? Experience managing challenging, time-sensitive media relations issues and situations
? Employee engagement experience
? Experience creating content for internal newsletters or intranets
? Experience promoting consistent brand language 举报 分享

iRobot官方招聘公众号：iRobot_Careers

iRobot是一家美国纳斯达克上市公司，成立于1990年，总部位于马萨诸塞州贝德福德。
作为全球顶尖的消费类机器人公司，设计和制造的机器人可以帮助人们完成更多家庭的室内外工作， 备受赞誉的Roomba 扫地机器人和Braava 擦地机器人等iRobot产品一直以来都深受全球数百万个家庭的欢迎，尽职尽责地帮助人们每天完成更多工作。超过25年的发展， 让iRobot成长为全球机器人和消费类机器人行业的顶尖企业。iRobot 旨在减少人类劳动的需要，使制造和装配过程完全实现自动化同时降低生产成本和提高产品质量。

iRobot Corporation, with a mission of “empowering people to do more” is at the forefront of the development of robotics and artificial intelligence technologies. iRobot has become one of the world’s preeminent specialist designers and builders of consumer robots. iRobot invests in the development and growth of its people, in a culture of empowerment, innovation and fun. Come work with some of the most talented and influential people in the robotics field utilizing cutting edge technologies, in an exciting, fast-growing industry!

iRobot’s home robots are revolutionizing the way people clean – inside and out. More than 13 million home robots have been sold worldwide. The award-winning iRobot Roomba Vacuum Cleaning Robot is leading the charge. Roomba made practical robots a reality for the first time and showed the world that robots are here to stay. iRobot’s acclaimed line of home robots also includes the iRobot Scooba Floor Scrubbing Robot, the iRobot Braava Floor Mopping Robot, the iRobot Mirra Pool Cleaning Robot and the iRobot Looj Gutter Cleaning Robot.