北京招聘

职位描述：
The Marketing Manager is responsible for understanding the brand strategies and supporting the replication of VSBA/VSFA marketing activities from a retail perspective. The Manager influences and collaborates with internal and VS home office partners to drive the Victoria’s Secret business.

Responsibilities:
? Responsible for managing the seasonal marketing calendar including all floorset dates, marketing activities, local holidays, pay days & promotions
? Manages local marketing retail strategies and execution, including but not limited to: Hoardings, Grand Opening plans, Promotions, Email, SMS, Mall Media, Customer Events, etc.
? Influences PR, Digital & Social strategies to ensure alignment with business priorities.
? Leads weekly Target-meetings to drive local, country execution in compliance with the brand.
? Collaborates internally with merchandising, visual and store operations to support the VSBA business.
? Provides hindsight and analysis for marketing activities & promotions.
? Strong understanding of VS brand as well as VSBA store layout, product, visual & store operations.
? Partners with mall marketing teams as necessary to execute events, leverage mall activities and advertising opportunities.
? Manages POS/graphics team to ensure all marketing is on brand and in-line with VSBA strategies
? Manages vendor relationships including print vendor, media agencies, etc.
? Creates and manages marketing budget.

Skills and Experience:
? Bachelor's degree in Marketing or related field
? 7-8 years marketing management experience
? Understanding of broad set of marketing activities
? Knowledge of consumer marketing and brand management
? Social media experience a plus
? Comprehensive and concise oral and written communication skills
? Proven ability to lead and drive multiple complex projects to completion
? Strong financial and business acumen
? Strong attention to detail
? Strategic, analytical and creative thinker
? Exceptional Word, Excel, PowerPoint and Microsoft Office knowledge
? Results and team oriented
? Occasional travel may be required 举报 分享

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