北京 [切换城市] 北京招聘北京市场/营销招聘北京产品/品牌经理招聘

Brand Manager - Classivm (职位编号:MHDC000671)

酩悦轩尼诗帝亚吉欧洋酒(上海)有限公司

  • 公司规模:500-1000人
  • 公司性质:外资(欧美)
  • 公司行业:奢侈品/收藏品/工艺品/珠宝

职位信息

  • 发布日期:2016-10-19
  • 工作地点:上海-静安区
  • 招聘人数:1人
  • 学历要求:本科
  • 职位月薪:20000-25000/月
  • 职位类别:产品/品牌经理  

职位描述

职位描述:
岗位职责:

? To help developing Classivm annual brand strategy and brand plan
? To help in getting deep consumer/customer understanding via researches and market visits
? To execute PR events
? Together with Brand Manager to develop new promotion ideas and promotion plan by region and by channel
? To coordinate with media agency in generating media spot plan in accordance with the agreed media strategy
? To monitor and track A&P spend and commitment in accordance with volume
? To develop merchandising items and display guideline for both on/off premise usage
? To set up promotion tracking database / system and provide monthly tracking report
? To monitor and report competitor promotion activities and media spending


任职资格:

? Minimum 5 years marketing experience within a variety of consumer goods environments (including development and launch of new products)
? good marketing sense and insights on consumer understanding brand management knowledge on the brand positioning/ media / PR / promotion /research / merchandising

? Objective and result oriented
? Priority setting and follow up
? Time management
? Cost control

? A high degree of personal presence with good networking, influencing and communication skills
? Good negotiation and strong social skills
? Highly motivated individual, energetic, enthusiastic and team orientated

职能类别: 产品/品牌经理

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公司介绍

酩悦轩尼诗帝亚吉欧洋酒(上海)有限公司(MHDC)是酩悦轩尼诗酒业集团(Moet Hennessy)与帝亚吉欧洋酒集团(Diageo)强强联手组成,总部设在上海。
目前,在中国运营一系列国际知名品牌的产品系列, 包括干邑(轩尼诗),香槟(酩悦香槟、凯歌皇牌香槟、唐培里侬香槟王和库克香槟),单一麦芽威士忌(格兰杰单一麦芽威士忌,雅柏单一麦芽威士忌)、混合威士忌(尊尼获加黑牌及红牌)、伏特加(雪树伏特加),以及新世界葡萄酒(云雾之湾、台阶等)。
同时,酩悦轩尼诗帝亚吉欧洋酒(上海)有限公司所属集团(MHDC)致力于在中国的长期发展,在云南德钦和宁夏银川建立了酒厂,生产葡萄酒(敖云)和起泡葡萄酒(夏桐起泡酒)。获取更多信息请访问:https://www.lvmh.com/houses/wines-spirits/

Moet Hennessy Diageo China (MHDC) is the cooperation of Moet Hennessy, the leading wine and Spirits Company under LVMH (Moet Hennessy Louis Vuitton), and Diageo, a global leader in beverage and alcohol. MHDC was established with headquarter in Shanghai.
MHDC currently operates a truly exceptional portfolio of internationally renowned brands in China. The premium lineup comprises of the well-known in their categories, including Cognac (Hennessy), Champagne (Moet & Chandon, Veuve Clicquot, Dom Pérignon and Krug), Malt Whisky (Glenmorangie, Ardbeg), Blended Whisky (Johnnie Walker Red Label, Johnnie Walker Black Label), Vodka (Belvedere), and New World wine brands (Cloudy Bay, Terrazas, etc)
The local investment projects such as the wineries in Deqin (Ao Yun) and Yinchuan (Chandon Sparkling Wine) are the signs of MHDC’s long-term commitment to China. For more information please visit:https://www.lvmh.com/houses/wines-spirits/

联系方式

  • 公司地址:地址:span南京西路1266号恒隆广场二期36楼