Product Executive
北京路特斯汽车销售有限公司
- 公司规模:50-150人
- 公司性质:外资(非欧美)
- 公司行业:汽车及零配件
职位信息
- 发布日期:2012-08-31
- 工作地点:北京-朝阳区
- 招聘人数:1
- 工作经验:三年以上
- 职位类别:产品/品牌专员
职位描述
岗位职责 Responsibilities:
· To ensure that the model line meets the requirements of the market in order to achieve the budgeted volume, revenue and GP.
· To monitor, research, analyze China-wide/regional market environment,maintain competitor intelligence/marketing activities, and price positioning..
· Translating business unit objectives and strategies to develop brand portfolio, objectives, strategies and plans to facilitate business unit growth.
· Edit product materials according to specific market
· Develop promotional materials including product marketing collateral and print copies
· Market Research/Analysis for Market Penetration and Brand Awareness
· Initiate China and regional market research studies and analyze their findings
· Conduct economic and commercial surveys to identify potential markets for products
· Support of the area team by providing analysis of subdealer marketing needs
· Analyzing and compilation of competitive marketing data to provide optimal market positioning within the area
· Conduction of periodic evaluations of projects, campaigns and activities to develop market assessment,
任职资格 Requirements:
· Native Chinese and fluent English ability is A MUST (speaking, listening, reading, writing)
· At least 5 years’ experience in the automotive industry
· Superior interpersonal and communication skills in both Chinese and English
· Strong learning capability, self-starter, initiative taking, and ability to deal with vague/ambiguous business directives
· Attention to detail, dedicated to successful results, and responsible
· Mature, consummate professional at all times, able to work in a high-pressure and fast paced business environment.
· Superior research skills and analyzing the automotive market is essential
· Various other duties as to be assigned
· To ensure that the model line meets the requirements of the market in order to achieve the budgeted volume, revenue and GP.
· To monitor, research, analyze China-wide/regional market environment,maintain competitor intelligence/marketing activities, and price positioning..
· Translating business unit objectives and strategies to develop brand portfolio, objectives, strategies and plans to facilitate business unit growth.
· Edit product materials according to specific market
· Develop promotional materials including product marketing collateral and print copies
· Market Research/Analysis for Market Penetration and Brand Awareness
· Initiate China and regional market research studies and analyze their findings
· Conduct economic and commercial surveys to identify potential markets for products
· Support of the area team by providing analysis of subdealer marketing needs
· Analyzing and compilation of competitive marketing data to provide optimal market positioning within the area
· Conduction of periodic evaluations of projects, campaigns and activities to develop market assessment,
任职资格 Requirements:
· Native Chinese and fluent English ability is A MUST (speaking, listening, reading, writing)
· At least 5 years’ experience in the automotive industry
· Superior interpersonal and communication skills in both Chinese and English
· Strong learning capability, self-starter, initiative taking, and ability to deal with vague/ambiguous business directives
· Attention to detail, dedicated to successful results, and responsible
· Mature, consummate professional at all times, able to work in a high-pressure and fast paced business environment.
· Superior research skills and analyzing the automotive market is essential
· Various other duties as to be assigned
公司介绍
北京路特斯汽车销售有限公司(以下简称“公司”)是一家以进口以及销售世界豪华车品牌为主的汽车销售服务公司。公司集合了豪华车行业中最好的专业团队,拥有强大的资金支持以及卓远的市场远见。
公司现在是英国Lotus Cars Ltd.在中国的唯一总经销商。成立于1952年的Lotus Cars总部位于英国Norfolk,是世界上著名的运动汽车生产厂家。生产的一系列极具动感而造型优雅的竞技跑车。2011年新的路特斯-雷诺车队回归F1,并登上墨尔本及吉隆坡两个分站赛的领奖台,标志着路特斯回归竞技本源,全球范围的伟大复兴。2011年6月,Lotus正式登陆中国市场,其中文官方名称为“路特斯”。
公司现在是英国Lotus Cars Ltd.在中国的唯一总经销商。成立于1952年的Lotus Cars总部位于英国Norfolk,是世界上著名的运动汽车生产厂家。生产的一系列极具动感而造型优雅的竞技跑车。2011年新的路特斯-雷诺车队回归F1,并登上墨尔本及吉隆坡两个分站赛的领奖台,标志着路特斯回归竞技本源,全球范围的伟大复兴。2011年6月,Lotus正式登陆中国市场,其中文官方名称为“路特斯”。