北京 [切换城市] 北京招聘北京市场/营销招聘北京产品/品牌专员招聘

Product Executive

北京路特斯汽车销售有限公司

  • 公司规模:50-150人
  • 公司性质:外资(非欧美)
  • 公司行业:汽车及零配件

职位信息

  • 发布日期:2012-08-31
  • 工作地点:北京-朝阳区
  • 招聘人数:1
  • 工作经验:三年以上
  • 职位类别:产品/品牌专员  

职位描述

岗位职责 Responsibilities:

· To ensure that the model line meets the requirements of the market in order to achieve the budgeted volume, revenue and GP.

· To monitor, research, analyze China-wide/regional market environment,maintain competitor intelligence/marketing activities, and price positioning..

· Translating business unit objectives and strategies to develop brand portfolio, objectives, strategies and plans to facilitate business unit growth.

· Edit product materials according to specific market

· Develop promotional materials including product marketing collateral and print copies

· Market Research/Analysis for Market Penetration and Brand Awareness

· Initiate China and regional market research studies and analyze their findings

· Conduct economic and commercial surveys to identify potential markets for products

· Support of the area team by providing analysis of subdealer marketing needs

· Analyzing and compilation of competitive marketing data to provide optimal market positioning within the area

· Conduction of periodic evaluations of projects, campaigns and activities to develop market assessment,

任职资格 Requirements:

· Native Chinese and fluent English ability is A MUST (speaking, listening, reading, writing)

· At least 5 years’ experience in the automotive industry

· Superior interpersonal and communication skills in both Chinese and English

· Strong learning capability, self-starter, initiative taking, and ability to deal with vague/ambiguous business directives

· Attention to detail, dedicated to successful results, and responsible

· Mature, consummate professional at all times, able to work in a high-pressure and fast paced business environment.

· Superior research skills and analyzing the automotive market is essential

· Various other duties as to be assigned

公司介绍

北京路特斯汽车销售有限公司(以下简称“公司”)是一家以进口以及销售世界豪华车品牌为主的汽车销售服务公司。公司集合了豪华车行业中最好的专业团队,拥有强大的资金支持以及卓远的市场远见。
公司现在是英国Lotus Cars Ltd.在中国的唯一总经销商。成立于1952年的Lotus Cars总部位于英国Norfolk,是世界上著名的运动汽车生产厂家。生产的一系列极具动感而造型优雅的竞技跑车。2011年新的路特斯-雷诺车队回归F1,并登上墨尔本及吉隆坡两个分站赛的领奖台,标志着路特斯回归竞技本源,全球范围的伟大复兴。2011年6月,Lotus正式登陆中国市场,其中文官方名称为“路特斯”。