北京招聘

职位描述：
Purpose
The Digital marketing Specialist is responsible for executing email marketing, coordinating website marketing content development, all digital marketing channel and providing data analysis and digital marketing reporting within GC. Localize digital Marketing solutions to meet regional and local needs.
Key Responsibilities
1. Roll out Digital Marketing solutions and digital campaigns, including but not limited web sites, newsletters and other Digital Marketing services
2. Work with marketing team to set up, test, support, and execute all online/email campaigns; ensure email marketing best practices are utilized and efforts are made to focus on “opt-in” demand generation campaigns versus “blast & batch”
3. Localize and optimize the local website, internal and external.
In conjunction with local marketing resources, aggregate content from within the TEK business to generate the newsletter on a regular basis.
4. Manage and maintain the Marketo system, templates, and contact database, work with Global team and Database Marketing Manager to develop and implement processes to ensure optimal customer interaction and prevent over use of our customer and prospect data
5. Update and manage contents for TEK website, collect and translate news, events, feature stories happening in GC and submit them to TEK Connect, and TEK websites
6. Perform statistical analysis and reporting for the Digital Marketing campaigns and websites
7. In charge of SEO/SEM
8. In charge of Webinar
Critical Success Factors
At least 3-4 years of experience working with Digital Marketing campaigns and website.
1. Technical Skills: Proficiency with computer skills specifically related to Marketo, solid experience in analyzing and optimizing website; understanding in web related technologies.
2. Communication Skills: Effectively communicates with and engages all levels of the organization verbally and in writing; translates digital marketing objectives into business terms and implications; produces clear, understandable documentation geared for all audiences. Experience communicating with senior personnel both internally and externally is necessary for success. Solution oriented and problem solver. Good oral and written English required.
3. Business & Organization Knowledge: Understands marketing within the instrument industry. General knowledge on products, target segments, customer attributes and terminologies
4. Education: Bachelor’s degree in business, marketing or science. An advanced degree is preferred. 举报 分享

泰克公司是促进计算机和通信一体化进程的主要厂商之一。几乎每次您在浏览网站、点击鼠标、使用手机通话或打开电视机时，都会接触到泰克的技术。泰克在各领域赢得了广泛的客户群，在许多以技术创新驰名的业界巨擘的设计中心、实验室以及通信网络之中，都有泰克的技术和产品。泰克推出的各种解决方案在过去这 70 年间，为许多人类重大进步提供了强有力的支持。 医疗、通信、移动、太空，我们的办事处遍布于 21 个国家和地区，致力于为即将创造未来的全球科学家、工程师和技术人员提供服务和支持。

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公司地址：
【上海】
- 上海市长宁区福泉北路518号9座
- 上海市浦东新区川桥路1227号
中国大陆地区其他办公地点：北京、成都、西安、武汉、深圳