北京 [切换城市] 北京招聘北京市场/营销招聘北京市场/营销/拓展经理招聘

Manager, Marketing

华特迪士尼(中国)有限公司

  • 公司规模:1000-5000人
  • 公司性质:外资(欧美)
  • 公司行业:娱乐/休闲/体育

职位信息

  • 发布日期:2016-09-29
  • 工作地点:上海
  • 招聘人数:1人
  • 语言要求:英语 熟练
  • 职位类别:市场/营销/拓展经理  

职位描述

职位描述:
Job Description
The position will support the Head of China Market to unveil the market potential and develop and implement business strategy to drive visitation. He/she will work closely with discipline teams to provide market intelligence and learnings that help develop and update the market strategies. The insights and learnings will be translated into creative assets and trade materials adaptation, local media and buying strategies and other marketing levers that are relevant to these markets. He/she will work very closely with digital business and trade sales teams to visit the markets, local consumers and industry players to pulse check and distill learnings which will be translated into consumer and trade insights and impact on communication planning and in-market campaign execution qualities to drive relevancy.
Responsibilities
? Size the market potentials of various emerging cities and consumer segments to develop correspondent strategies with Integrated Strategy and Planning (ISP) and Consumer Insights (CI). Translate market strategy into micromarketing strategy to activate the growing & potential China markets
? Bring micromarketing strategy to live, pull the core benefits from the mainstream marketing and tailor communication materials, approach and medium to reach specific target consumer
? Develop annual / multiple-year marketing campaign planning, lead business reviews and measures of budget use and campaign effectiveness. Collaborate with cross functional teams to support the in-market activations per annual planning
? Establish close partnership across other disciplines and Lines Of Business (Integrated Marketing Communications, Product, Sales, Digital Business, Revenue Management & Analytics, Finance) to translate the strategies into effective campaigns
? Develop and coach a team of marketing professionals

Requirements
? Bachelor degree in related discipline, MBA preferred
? At least 8 years of solid B2C marketing experience. Exposure in regional business & worked in remote office is preferred
? Strong analytical mindset and the clarity in thinking to lead CI and ISP teams to answer the right questions through arrival analytics and consumer understanding
? Media knowhow to derive media brief and assessment on media recommendation. Given the wide use of touch point marketing, needs to be equipped with disciplined training gained from conventional marketing for evaluating use of unconventional media are essential
? Resourceful and be able to leverage different resources at company level to develop the right products, promotions / offers and impactful communication to drive relevancy, urgency and frequency to HKDL
? Ability to master complexity to manage the dynamic change of macro environment and capture untapped opportunities
? Drive and accelerate learning curve to build total local business across different markets and segments across China
? Excellent communications, conflict management, and negotiation skills
? Fluent in both written & spoken Mandarin & English
? Fluent in Cantonese is a plus

职能类别: 市场/营销/拓展经理

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公司介绍

迪士尼与旗下附属企业及分支机构共同构成了一家领先的多元化国际家庭娱乐公司,其四项业务包括:

  媒体网络——迪士尼频道、迪士尼媒体发行和ESPN;
  迪士尼消费品与互动媒体——迪士尼消费品部、迪士尼商店、迪士尼全球出版公司、迪士尼英语;迪士尼互动工作室、迪士尼互联网和迪士尼互动媒体
  影视娱乐——华特迪士尼电影集团国际部、华特迪士尼家庭娱乐和迪士尼戏剧制作集团;
  主题乐园及度假区—— 迪士尼全球目的地

迪士尼中国的业务是公司的战略重点。华特迪士尼公司于20世纪30年代进入中国市场,当时就凭借动画片《白雪***和七个小矮人》初次赢得了中国观众的喜爱。迪士尼中国始终致力于为中国观众带来触及心灵,独具一格的娱乐体验。

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联系方式

  • Email:scorpio.mei@disney.com
  • 公司地址:中国上海市张江祖冲之路2290号展想广场一号楼9楼