北京招聘

职位描述：
Job Description:
? Ensure the brand voice is heard in our target markets in social media outlets (WeChat, Linkedin etc) through constant content posts and interactive campaigns
? Work with stakeholders to involve in development of integrated strategic marketing plan including email communication strategy, social content calendar, ongoing leads nurturing programs, online media display, webinar, SEO and PPC to achieve business objectives
? Work with marketing business partners to ensure that all digital marketing initiatives are on track and in support of our targeting markets
? Manage email communication calendar to both prospects and installed customer bases. Execute the testing, launch, optimization and reporting of the all campaigns.
? Work with Global marketing and local stakeholders to manage the contents on our corporate website including products, events, news releases, and other appealing contents.
? Drive leads generation through Pay-per-click campaigns, Search engine optimisation of our corporate website, and social campaigns;
? Compile regular reports on digital marketing performance and communicate results to necessary parties. Make recommendations to go-forward strategies based on measurable digital performance;
? Develop marketing automation mechanism and design relevant marketing campaigns to serve customer lifecycle management process;
? Optimize existing customer database by data segmentation, collection and integration of customer behaviour data aiming to conduct targeted customer campaigns;
? Support company’s 10th anniversary online exposure including mini-site, social engagement programs and sales promotion EDM campaigns.

Requirement:
? University degree or above;
? 5-years plus work experience in digital marketing in a multi-national B2B company or a digital agency;
? Understanding of SEO, PPC, and social media engagement tactics;
? Knowledge in CRM concept, and main stream CRM applications such as Salesforce.com, Eloqua is strongly preferred;
? Ability to manage multiple agencies for the full online marketing portfolio;
? Good at copywriting with sound presentation skills;
? Fluent in English speaking and writing, proficient in MS office software;
? Hands-on experience in producing HTML 5 campaign pages, and skills in graphic design software such as Photoshop, illustrators are strong plus 举报 分享

华夏邓白氏成立于2006年，由近两百年历史的美国邓白氏和华夏信用集团合资成立，是中国领先的商业洞察及风险管理服务提供商。凭借数据与分析能力，赋能企业高效增长。通过我们的高价值商业洞察，帮助企业提升营收、削减成本、管控风险以及实现业务转型。运用实时动态的企业身份标识、邓白氏数据云以及我们的解决方案，为数千家在华跨国集团及中国本土企业提供及时、准确、富有洞察力的全球商业信息，以及定制化风险管理解决方案。

Founded in 2016, Huaxia Dun & Bradstreet is a joint venture of Dun & Bradstreet and Huaxia Credit in China. As a leading business insight and risk management service provider, it focuses on helping customers improve their performance through the power of data and analytics.

With these valuable insights, customers can accelerate revenue, reduce cost, manage risk, and transform their businesses. Leveraging our Live Business Identity, the Dun & Bradstreet Data Cloud and our range of solutions, we provide accurate, timely and insightful global business information as well as customized risk management solutions.

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