Brand Manager
拓略人力资源管理咨询（上海）有限公司
- 公司规模：少于50人
- 公司行业：中介服务
职位信息
- 发布日期：2012-07-30
- 工作地点：北京
- 招聘人数：1
- 工作经验：三年以上
- 学历要求：本科
- 语言要求：英语熟练
- 职位类别：药品市场推广经理 产品/品牌经理
职位描述
Location: BeiJing, China
Department: OTC China
Reports to (Function): Marketing Head, OTC
Job Purpose (State in one sentence the overall objective of the job)
Development of brand marketing and promotion strategy for a defined brand (C4 MPH) and/or high quality preparation of new launch brand strategies and programs (LRR process). Responsible for execution, monitoring and analysis of the agreed tactical plans (regional customized) in order to ensure the growth of the brand (down to regional level). Prepares brand POA, presents to sales lines and actively participates in sales meetings.
Major Accountabilities (Describe the main results of the job to be achieved )
Development of sales and investment targets for a brand
Develops brand strategy, (regional) promotional campaigns and tactical plans within marketing A&P budgets
Runs market research programs & market insights for responsible brand and monitors / anticipates market development (central and regional)
Provides input into strategic plan related to responsible brand segment and on ad hoc request from senior management
Trains sales reps on execution of promotional campaigns during sales meetings and as part of new rep training.
Ensures that NP3 guidelines are fully respected in central marketing driven activities
Coach and provide guidance to the staff to be compliant.
Authorities
Internal liaison work with all function in the organization related to the responsible brand. Manages brand marketing A&P and recommends marketing mix allocation.
Key Performance Indicators (Indicate how performance will be measured: indicators, activities```)
P&L performance
Brand equity development
Market Share
Forecast accuracy
Launch Readiness KPIs
Ideal Background (State the minimum and desirable education and experience level)
3+ years marketing experience within OTC/Healthcare/Medical Device/FMCG industry with proven track record of achievement.
Experience in dealing with multiple stakeholders - China / Regional / Global teams.
Proven competency in commercial advertisement initiatives in China and solid vendor management experience.
Sensitive to the OTC market with strong analytical skill.
Must have demonstrated strategic and analytical thinking expertise, as well as ability to influence senior management decision making.
Demonstrates strong internal influence skills across the organization.
Proven collaborator, team player and alliance building oriented
Excellent communicator and active listener.
OTC sales experience is a plus
Department: OTC China
Reports to (Function): Marketing Head, OTC
Job Purpose (State in one sentence the overall objective of the job)
Development of brand marketing and promotion strategy for a defined brand (C4 MPH) and/or high quality preparation of new launch brand strategies and programs (LRR process). Responsible for execution, monitoring and analysis of the agreed tactical plans (regional customized) in order to ensure the growth of the brand (down to regional level). Prepares brand POA, presents to sales lines and actively participates in sales meetings.
Major Accountabilities (Describe the main results of the job to be achieved )
Development of sales and investment targets for a brand
Develops brand strategy, (regional) promotional campaigns and tactical plans within marketing A&P budgets
Runs market research programs & market insights for responsible brand and monitors / anticipates market development (central and regional)
Provides input into strategic plan related to responsible brand segment and on ad hoc request from senior management
Trains sales reps on execution of promotional campaigns during sales meetings and as part of new rep training.
Ensures that NP3 guidelines are fully respected in central marketing driven activities
Coach and provide guidance to the staff to be compliant.
Authorities
Internal liaison work with all function in the organization related to the responsible brand. Manages brand marketing A&P and recommends marketing mix allocation.
Key Performance Indicators (Indicate how performance will be measured: indicators, activities```)
P&L performance
Brand equity development
Market Share
Forecast accuracy
Launch Readiness KPIs
Ideal Background (State the minimum and desirable education and experience level)
3+ years marketing experience within OTC/Healthcare/Medical Device/FMCG industry with proven track record of achievement.
Experience in dealing with multiple stakeholders - China / Regional / Global teams.
Proven competency in commercial advertisement initiatives in China and solid vendor management experience.
Sensitive to the OTC market with strong analytical skill.
Must have demonstrated strategic and analytical thinking expertise, as well as ability to influence senior management decision making.
Demonstrates strong internal influence skills across the organization.
Proven collaborator, team player and alliance building oriented
Excellent communicator and active listener.
OTC sales experience is a plus
公司介绍
ABOUT US
CHOITH Management Consulting was established in Shanghai in 2005. Our dedicated, research based approach to each assignment to identify the key executive skills needed by the strategic plans of our clients – and then identifying top performing candidates whose career aspirations are in alignment, has led us to being one of the most successful executive search consultancies in this part of the world.
Confidentiality and professional ethics are at the core of our commercially focused approach. Whether you are seeking a new position, have specific recruitment plans or simply need reliable advice of market information, we can provide local and national expertise.
关于拓瑞
拓略人力资源管理咨询（上海）有限公司成立于2005年，致力于大中华区的高级人才甄聘，以及咨询领域的拓展。作为专业的人才服务公司, 拓瑞重视客户的需要，为客户提供最省时及合乎经济效益的人才解决方案。
拓略始终以保守客户机密和自我职业道德约束作为其在商业竞争中得以生存的核心信条。无论您是要谋求职业发展机遇，或需要拓瑞提供个性化高级人才招聘解决方案，或仅仅是了解市场资讯，拓瑞都将为您提供值得信赖的专业服务。
CHOITH Management Consulting was established in Shanghai in 2005. Our dedicated, research based approach to each assignment to identify the key executive skills needed by the strategic plans of our clients – and then identifying top performing candidates whose career aspirations are in alignment, has led us to being one of the most successful executive search consultancies in this part of the world.
Confidentiality and professional ethics are at the core of our commercially focused approach. Whether you are seeking a new position, have specific recruitment plans or simply need reliable advice of market information, we can provide local and national expertise.
关于拓瑞
拓略人力资源管理咨询（上海）有限公司成立于2005年，致力于大中华区的高级人才甄聘，以及咨询领域的拓展。作为专业的人才服务公司, 拓瑞重视客户的需要，为客户提供最省时及合乎经济效益的人才解决方案。
拓略始终以保守客户机密和自我职业道德约束作为其在商业竞争中得以生存的核心信条。无论您是要谋求职业发展机遇，或需要拓瑞提供个性化高级人才招聘解决方案，或仅仅是了解市场资讯，拓瑞都将为您提供值得信赖的专业服务。