上海招聘CRM Executive

CRM Executive

Lacoste China梦田服装（上海）有限公司

公司规模：500-1000人
公司性质：外资(欧美)
公司行业：服装/纺织/皮革

职位信息

发布日期：2016-09-14
工作地点：上海-卢湾区
招聘人数：1人
工作经验：3-4年经验
学历要求：本科
语言要求：英语熟练
职位月薪：8000-9999/月
职位类别：市场/营销/拓展专员客户关系经理/主管

职位描述

职位描述：
Key Duties and Responsibilities

1. CRM program maintenance and optimization

Support Manager to maintain and optimize the CRM program. Coordinate well with HQ, digital team, and vendor throughout the program planning and implementation
Communicate and follow up with HQ CRM team for all the assets and details needed
Coordinate and diversify all CRM program initiatives and activities
Design and implement effective and consistent communication with VIP
Support Manager to conduct market research and competitor analysis to generate insights for improving and establishing a competitive CRM program
Coordinate with Taiwan market to make local CRM program aligned with the direction of principal and global assets

2. CRM database management including

Total customer database maintenance
Existing customer retention and new customers recruiting maintenance
Conversion rate growth from downscale to upscale within data pool
Increase number of active and activate sleeping customers
Communicating with existing customers via MMS / SMS and else based on campaign

3. CRM reporting

Prepare report and analyze the data and VIP behavior regularly to amplify VIP acquisition, conversion, retention, and reactivation
Reporting by program including customer consuming behavior and sales result
CRM programs intelligence collection from competitors for improving and establishing a competitive CRM program

4. CRM budgeting & training & coordination

Follow on payment, expense record and control
Work closely with retail operation and IT team for the program execution, training, and relevant setup in store. Follow up the CRM program and other technical issues with local IT and HQ relevant teams
Fulfill coordination among vendors and internal function teams to smoothen execution.

Main skills, competencies and knowledge required

Bachelor degree
Familiar with Runsa, CBR & BI system
3 years of CRM experience
Working experience in garments retailing preferred or agency preferred
Multi-task handed with high effectiveness to demonstrate team-working
Proficient at PowerPoint, excel, WORD and other related office software
Very Detail Oriented and very solid analytical skills
Fluent oral and written English
Strong communication and negotiation skills
Open minded, passionate and persistent.

职能类别：市场/营销/拓展专员客户关系经理/主管

关键字： CRM

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公司介绍

关于LACOSTE
LACOSTE来自法国，笃信:「生命之旅，因动而美。」
自1933年***件 POLO 衫诞生以来，LACOSTE一直凭借其纯正的网球血统，传递着轻松优雅的价值观。
如今的 LACOSTE 象征着一种独特的法式生活态度，全系列的产品涵盖了男装、女装和童装。作为全球高端休闲服饰品牌的领导者，LACOSTE 在全世界 120 个国家精选销售网络。作为聚集10000名员工的国际集团，LACOSTE拥有完整的产品线，包含：服装、皮具、香水、鞋履、眼镜、手表和内衣系列，优质的产品充分展现企业社会责任与道德。

更多信息，请访问LACOSTE官网。

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