北京招聘

职位描述：
Scope of role:
? To recommend, plan and deliver an integrated marketing communications strategy that enhances brand equity and assists in achieving its company objectives. ?
? To specifically devise innovative online and offlline strategies and campaigns to support the sales team, in order to generate high quality new sales leads. ?
? To develop and implement specific collateral to support sales, marketing, brand development, communications and public relations activities. ?
? To coordinate activity at both a strategic and tactical level within all departments in order to ensure marketing and communications ideas and opportunities are maximised.

Key responsibilities:
? To develop and periodically update marketing strategy for all of its products and services.
? To identify and evaluate specific channels that may be used for promotional and marketing purposes.
? To run effective campaigns which deliver our key messages, USPs and brand collateral to the target channels and industry sectors.
? To position as an authority within our specific product areas.

KPIs and reporting.
? To provide writing and editing support for outbound client communication including promotional materials, reports, blogs, emails and newsletters to ensure marketing effectiveness and adherence to brand guidelines.
? To measure the effectiveness of all marketing and communications campaigns against ROI and specific KPIs.
? To work collaboratively with a diverse staff team to create and manage cross Organizational integrated marketing strategies.
? To act as a key representative/ambassador for at relevant events as required.

Key skills and experience
? Educated to degree level in English, media studies, marketing, communications studies, journalism or an equivalent specialism.
? Experience of journalism, public relations or similar, preferably within a digital media environment.
? Proven success in writing professional web and marketing copy, with the ability to produce compelling and optimised copy while maintaining brand messaging, persuasiveness and readability.
? Creative thinker with proven campaign experience.
? Excellent communications skills, with a solid knowledge of English grammar and the ability to present ideas in a clear and concise way, both verbally and in writing.
? Analytical, with the ability to interpret information, news, data and research quickly – and distil the most important/relevant information to inform unique and innovative new content and creation ideas.
? Blogging experience within the digital sector. Excellent working knowledge of major social media channels including Facebook, linkedin and Twitter/Wechat.
? Proactive and highly organised, with strong time management and planning skills, meticulous attention to detail and a proven ability to multi-task.
? Proven ability to meet tight deadlines and remain calm under pressure. 举报 分享

we are a foreign-funded professional consultancy company.