北京招聘

职位描述：
Ringier China (City Weekend and Shanghai Expat) are looking for a Digital Product Head, reporting to the General Manager of Ringier China. He will be responsible for the digital business unit (Online Marketing and IT team – 10 people) to create and optimize digital products of Ringier in China. Candidate should have experience with project management, digital project and marketing , sales and team management

Project management:

●Lead product development roadmap : Website, Mobile, Apps and digital projects – Sprint / Agile approach
● (mini sites, WeChat pages, etc)
●Business development with sales and marketing to monetize site with client partnerships

Team Management:
●Manage the digital team: define strategy, goals and its implementation
○ Online marketing: SEO, SEM, SMM
○Define product roadmap and manage the development team
●Sales liaison : Manage website monetization initiatives:
●Banners and New digital revenue initiatives
●Assist sales representatives in coming up with digital ad pitches when necessary
●Client visits when necessary

●Maintain and stay in defined budgets
○Working with senior management to create annual budgets

Digital Marketing
●Create effective marketing strategies
●Manage and review digital team’s SEO, SEM, and SMM campaigns
●Train team on future marketing strategies
●Monitor all data sources on a daily/weekly basis (MOZ, GA, Webmaster tools)
●Manage reporting SEO, SEM, SMM (weekly, monthly)


Human Resources
●Recruiting and training new staff as needed
●Recruiting and training interns as needed

Metric targets
1.Work with senior management to create quarterly metric targets for site traffic, user engagement, ad CTR etc
2.Evaluate progress on a quarterly basis

Desired Skills and Experience
· Bachelor’s Degree in Management, Economics, Computer Science or any other relevant fields. Master’s degree is a plus.
？Proven track record with at least 5 years management experience in digital projects and/ or start-up environment

· Proficiency in a SEO, SEM, Social Media, preferably at a similar company with management and project management experience.
· Technical competence and knowledge of back end support related to SEO
· Thorough understanding of SEO industry standards and best practices
· Solid understanding UI design and its impact on the user experience and SEO
· Well versed in website analytics and associated tools
· Expertise in creating and executing both B2B and B2C content
· Proficiency working with Microsoft Office, specifically Excel
· Excellent writing and communication skills
· Ability to work well within a team and across various departments and seniority levels
· Experience with other digital marketing channels a plus, especially an understanding of Social Media methods as they relate to SEO
· Experience in Google Analytics
· Experience in Content Management for Publishers , Drupal is a plus
· Previous experience with managing Social Media Marketing
· Technical computer skills (Excel, Powerpoint, etc)

Working
Relationships
(Internally & Externally) Internal: Digital Publisher, Editors, digital designers, developers, sales, marketing department , IT

External: 3rd party website design and app companies, Client partnerships

Key Result Areas (KRAs) 1.Digital roadmap implementation
2.Traffic targets—set and achieve
3.App adoption targets—set and achieve
4.UGC targets—set and achieve
5.Site content quality
6.Interdepartmental relations
7.Stay within budget

Qualification and Experience
Native English speaker preferred; intermediate or above Chinese language skills
Minimum education level: BA in management , marketing, digital economics or related, deep experience in growing traffic for digital products

Personal and Managerial Attributes

Self-disciplined, Independent, pro-active, able to work to deadlines
Extremely strong teamwork skills and editorial leadership
Flexible, innovative, and able to think out of the box
Organized “multi-tasker” and able to handle pressure
Good time-management skills

www.ringier.cn
www.cityweekend.com.cn 举报 分享

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