北京招聘

职位描述：

Position: Market Intelligence FBU Analysis

Division/Department: Sales & Marketing and Corporate Strategy

Location: Beijing

Main goals and objectives:

? Support senior managers in market forecast data analysis

? Set up information intelligence

? Analyze competitor trends and define patterns of FBU competitors

? Propose recommendation on FBU strategy of Volkswagen Group brands

? Consult with VW Group brands, as well as external partners (dealers)

Your Responsibilities:

1. Gather and analyze competitor data on current Sales Situation FBU cars (portfolio, vehicle specifications, sales, mix, stock, network, overall strategy)

2. Support development of FBU Total Market segmentation frameworks

(regional sales analysis, car type analysis);

? Compile data and information for segmentation frameworks / analysis

? Derive actions for Volkswagen Group FBU brands from analysis

3. Define competitor profiles from actual market data by deriving competitive patterns

4. Define overall FBU trends based on data intelligence with clear recommendations for product strategy FBU

5. Propose recommendations for Top Management to define FBU Volkswagen Group Strategy and thus steer FBU Business

6. Steer FBU market assessment of all FBU Brands of VGC (Region China, as well as Headquarters)

7. Consult monthly with dealerships (sales managers) on FBU market sentiment

8. Data Collection and processing FBU

? Weekly AaH, Production, Showroom Traffic

? Monthly AaK, AaH, Production, Registration data, Stock, Macro economy data

? Long-term market data

? Database management

9. Information Intelligence FBU

? Competitors’ short and long term sales and production plan

? Dealer visits and market research

? New model segmentation proposal

? Short and long-term information concerning new model launches

10. Report drafting on fundamental analysis FBU

? Monthly Key Indicator Report for Top Management

? Top 15 Models by Sub Segment

? Part of Status Report

? PR Total Market & Segmentation Trend Forecast

? Reports on policies and regulations, competitors and market trend analysis

? Other ad hoc analyses requested by top management and meeting preparation

11. Vendor Management FBU

? Data purchase (under 10k RMB)

? Contract management

Our Requirements:

Necessary education:

? University degree or above: business, economics, marketing and sales, business management or similar

? Preferred subject major in automotive management or automotive engineering

Personal skills:

? Structured thinking, networked thinking

? Profound analytical skills

? Result orientation

? Communication and presentation skills

? Client and detail oriented, work well independently and in a team environment

Technical Knowledge and Skills:

? Basic knowledge in automotive industry, including major players and their products, government policies, product segmentation methodology, etc.

? Knowledge in Statistics and Macroeconomics

? Knowledge Management skills

? Certified Professional in Demand Forecasting is a plus

Working experience (in years):

? Minimum of 5 years of experience in data management

? Minimum of 5 years of experience in automotive industry related business, such as car company, or consulting company

? Combined with business analysis and research analysis

? Experience specifically in Chinese automotive industry and market

Remarks (Language, IT Knowledge, Certificates etc.):

? English and Chinese language skills mandatory, German is a plus

? Skills in standard Microsoft Office tools (Word, Excel, PowerPoint etc.)

? SPSS Training certificate is a plus

? MS Office proficient

? Proficiency in technical report & memo creation, Industry knowledge in automotive industry

? English language skills essential, good at official English writing, German and   Chinese advantageous

What we offer:

? Strong brands, excellent products and image

? Performance oriented competitive compensation & benefits package

? Professional career development & qualification

? Good management, team work, open communication & feedback

? International working environment & global network

? Attractive work, health programs & work-life balance

Join us and become a part of the Volkswagen Family - We are looking forward to welcome you on board!

Please send your application in English to: Volkswagen.HR@volkswagen.com.cn with subject “channel name (where you find this job posting) - applicant name - current company - current position- applied position”.

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Volkswagen Group China

Volkswagen Group is one of the earliest and most successful international partners of China’s automobile industry. The Group has grown together with China’s auto industry, overcoming many challenges and achieving significant growths, during the 30 years’ partnership with China.

As early as 1978, Volkswagen Group started contacts with China. The first Santana was produced in Shanghai in April 1983. In October 1984, Shanghai Volkswagen Corporation Ltd, the first joint venture of Volkswagen Group in China, laid foundation in Shanghai. In February 1991, FAW-Volkswagen Corporation Ltd was established in Changchun, creating Volkswagen Group’s second joint venture in China.

The business scope of Volkswagen Group in China includes the production, sales and services of complete vehicles and parts, such as engines and transmissions. All of the Group auto brands — including Volkswagen, Audi, SKODA, SEAT, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN — have a business presence in China through Volkswagen Group China and its subsidiaries.