北京招聘

Position purpose

The Lincoln Digital Marketing Manager will lead the implementation of Lincoln China digital strategy, online paid media strategy & tactics, and Lincoln China’s web site platform.

Job Description & Qualifications

The Lincoln Digital Marketing Manager will lead the implementation of Lincoln China Digital & Social Media Strategy, online paid media strategy and tactics, and Lincoln China’s web site platform. Additionally, this position will champion the digital strategy for the dealer website ecosystem, assisting in developing brand awareness, generating online traffic and encouraging platform adoption by the dealers. Finally, this role will be responsible for laying the ground work and implementation strategy for all social media platforms that Lincoln China will use to engage consumers and foster a 1:1 relationship with. A key to this role will be leading our key agency partners to deliver this work. This person must have good communication skills and understand how to lead and manage a true partnership.

Position responsibilities

? Establish Lincoln digital strategy and implementation plan.
? Manage and champion our IT, Digital, and social media agency partner teams to deliver impactful digital programs that ignite our key consumer insights and drive the business forward
? Deliver and maintain Lincoln web site, including long-term business plan
? Lead the analytics strategy to insure our platform and programs all have meaningful results that deliver insights we can leverage for future plans
? Establish digital guidelines for Lincoln dealer network
? Lead digital support for brand launch initiatives and cross-vehicle communication efforts
? Develop the digital media strategy for launch, sustainment and always-on/shopper communications
? Champion/implement OLA strategy and creative to coincide with the media strategy
? Manage the strategy and content planning for Lincoln owned platforms as well as paid channels to enhance brand awareness and product launches.
? Support development for cross functional team content including retail marketing, Lincoln customer service, Lincoln financial services
? Work with the Web Site development team to ensure on time Lincoln web site development, and incorporate design and development of a social media platform for Lincoln China internal and external stakeholders

Preferred previous experience

Digital Marketing, IT, Social Media Management, MarComms. Experience in China with luxury brands (auto/non-auto) will be extremely beneficial. Knowledge of auto industry is a plus.

Area of professional exposure (technical skills)
Proven success in digital strategy development and implementation; familiar with web site development process, digital analytical, social media management. Experience in working with cross functional teams locally and internationally.

Functional skills
? Knowledge of web technology
? Strong project management or organizational skills
? In-depth knowledge and understanding of social media platforms and their respective participants (RenRen, Weibo, Youku etc.) and how they can be deployed in different scenarios
? Knowledge of blogging ecosystem
? Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships
? Team player, with the confidence to take the lead and guide other departments when necessary
? Good technical understanding and can pick up new tools quickly
? Have a good knowledge of principles web traffic / ad effectiveness analyticals
? With total 6+ years’ working experience, in Digital Marketing

Job specific skills
Ability to manage cross-functional/cross market teams; knowledge of luxury marketplace.

公司宗旨
打造更美好的世界，让每个人自由移动，追逐梦想
OUR PURPOSE
To help build a better world, where every person is free to move and pursue their dreams.


福特汽车公司作为全球汽车企业之一，提供包括设计、制造、销售高品质的轿车、SUV、卡车、电动车型、林肯品牌豪华车型及相关售后服务，并以先锋创新的品牌精神与Ford+发展计划为指导，建立全时全方位的新型客户关系，重振汽车业务，引领电气化革命，全面推进企业现代化，利用智能网联软件、数据和服务，不断提升客户体验。

今年正值福特汽车公司成立118周年之际，福特秉持“打造更美好的世界，让每个人自由出行，追逐现梦想”的宗旨，到2025年底在电气化业务方面全球投入300亿美金，ALL-IN电气化，并已成立全新电池创新中心Ford Ion Park，投资研发固态电池。面向L4级别自动驾驶，福特第四代自动驾驶测试车已上路，Blue Oval智能科技平台，携手苹果、亚马逊和百度等，打造更智能的生态系统。在Ford+发展计划的指引下，福特汽车正在驶入新的发展之路。