北京招聘

BASIC FUNCTIONS

? Providing support to Associate Director – Marketing Communications A&P on annual corporate and branding message planning, development and execution. Collaborating with product marketing, channel marketing (retail and project) and digital marketing to develop product selling point, campaign slogan and social media buzz etc. to achieve set marketing and sells objectives.


SPECIFIC RESPONSIBILITIES


？ Assist associate director of marketing communications to outline annual branding and marketing message and to be sure the message is aligned with Asia Pacific markets and other business units under KOHLER Co..
？ Assist associate director of marketing communications to develop annual content policy and guidance to be sure all the branding messages distributed from any personal channel/media channel are under the aligned strategy and it is accurately articulated and is up to the agreed standard.
？ Manage the content pool. Develop a process to optimize the distribution and usage of these assets.
？ Identify the important literature assets (a name for an important technology or an important product which has a high awareness). Work with legal on intelligent property protection
？ Observe, review and collect competitor’s up to date literature and information. Understand the market tendency and up-to-date technology of the industry. Translate and explain all these information and explore implication how to build a difference of Kohler from the perspective of what we are talking about and how we are talking about.
？ Collaborate with creative team and account management team providing support to each business unit on product naming and communications project. Understanding project objectives and requirements and interpret these needs into copy strategy. Contribute ideas and copy writing to suit purpose.
？ Collaborate with digital team to initiate topics on the internet and social media. Develop digital content strategy, contribute ideas and provide copywriting support.
？ Providing copy support on a daily basis when there is a requirement; i.e. website, showroom POPs, regional advertising and events, Kohler e-commerce events etc..

RELATIONSHIPS AND CONTACTS

Supervisory relationship: Associate Director - Marketing Communication A&P

EDUCATION AND EXPERIENCE REQUIREMENTS

？ Bachelor’s degree on literature and art
？ With a minimum of ten years solid working experience in advertising or marketing communications
？ Solid Chinese copy writing skill. Capability of developing appealing content to different target segments; i.e. business people, young couple, new generation, mid class, developers and designers.
？ Good business sense. Capability to generate information, capture the product salience and translate it to unique selling point.
？ Excellent command of written and spoken English
？ Strong conceptualizing capability
？ Have good interpersonal and communication skills
？ Have good persuasion and presentation skills.
？ Able to manage multiple jobs simultaneously

科勒公司创立于1873年，是世界领先的卫浴及厨具设备制造商。不论在技术、工艺及款式上，科勒都为家居带来无可比拟的创意和美感。科勒在全球拥有55多家制造工厂，超过33,000名员工。在中国，科勒建立了9家工厂，并在北京、广州、成都、武汉、杭州、南京、深圳、香港设有销售办事处。为满足业务拓展需要，科勒（中国）投资有限公司诚聘人员，公司将提供具有挑战性的工作环境以及良好的培训和发展机会。

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