Assistant Brand Manager助理品牌经理
达能乳品销售（上海）有限公司
- 公司规模：150-500人
- 公司性质：外资(欧美)
- 公司行业：快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期：2016-10-10
- 工作地点：北京-通州区
- 招聘人数：1
- 工作经验：3-4年
- 学历要求：本科
- 语言要求：英语熟练
- 职位月薪：面议
- 职位类别：产品/品牌主管 市场/营销/拓展主管
职位描述
Responsibilities
Be responsible for brand management:
1. Brand Innovation: work with R&D, Marketing Research to define new product routes for next year and in 4-6 months (tactical) and in next 2-3 years (strategical); co-work with related functions develop and launch new products.
2. Brand Image Maintenance: plan and launch activities based on annual marketing plan
3. Research: utilize researches to dig into consumer insights and define business opportunities; use research to validate copy, products etc.
4. Communication: develop and implement communication activities both ATL and BTL
5. Daily business tracking and quick action to act against competition.
Qualifications:
- Bachelor degree in Marketing / Adv or any relevant disciplines
- 3+ brand marketing experience in FMCG industrial is a must
- Excellent communication skills both in Chinese and English
- Fast learner, break-through thinking and strategic thinking
- Strong consumer insight
Be responsible for brand management:
1. Brand Innovation: work with R&D, Marketing Research to define new product routes for next year and in 4-6 months (tactical) and in next 2-3 years (strategical); co-work with related functions develop and launch new products.
2. Brand Image Maintenance: plan and launch activities based on annual marketing plan
3. Research: utilize researches to dig into consumer insights and define business opportunities; use research to validate copy, products etc.
4. Communication: develop and implement communication activities both ATL and BTL
5. Daily business tracking and quick action to act against competition.
Qualifications:
- Bachelor degree in Marketing / Adv or any relevant disciplines
- 3+ brand marketing experience in FMCG industrial is a must
- Excellent communication skills both in Chinese and English
- Fast learner, break-through thinking and strategic thinking
- Strong consumer insight
公司介绍
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