Marketing & Communications Manager(职位编号:S_D-0768584)
IBM China
- 公司规模:1000-5000人
- 公司行业:计算机服务(系统、数据服务、维修)
职位信息
- 发布日期:2015-06-30
- 工作地点:上海
- 招聘人数:若干
- 工作经验:8-9年
- 学历要求:本科
- 语言要求:英语熟练
普通话熟练 - 职位月薪:面议
- 职位类别:市场/营销/拓展经理 公关经理
职位描述
Job description
This position performs in a role in the following disciplines:
Executive Communications: Generate new, creative and leading thoughts to articulate the company strategy, priorities, key messages, mission statements and value statements mainly through GCG GM’s communications and a variety of campaigns and methods, while focusing on strategy/direction for internal executive programs. Polish the image of, and write internal speeches/memos and create presentations for GCG General Manager
Employee Communications: Translate business strategies to targeted employee audiences. Apply communications change management principles in identifying common objectives, while building communities to execute shared goals. This position also helps to lead the employee-to-employee communications and collaboration initiatives by working closely with other key stakeholders such as HR, IBM Club, Volunteer Associations, CC&CA, Brand System teams.
Web/Intranet Communications: Create web workforce enablement strategy, plans, while developing employee-to-employee communications strategy/programs. Utilize knowledge of web technologies to apply user-center design and usability principals for the web. May also write and edit articles for the web.
The key responsobilities of this position include:
1) Determine GCG GM Executive Communications priorities
Create strategic messaging in support of the company strategy and business priorities
Provide advice and counsel to GCG GM and senior executives on a variety of issues
Develop and execute global and GCG communications campaigns (using a variety of channels, e.g., w3, speeches, social media, conversation modules etc.) that create awareness and understanding of key issues and opportunities across a spectrum of topics, e.g., strategy, business priorities, culture, values
Create initiatives that help IBMers become confident users of social media
Create informational communications
Leverage the most innovative forms of collaboration and communication; nurturing a caring and eminence culture that support the sustainable growth of IBM in GCG.
Continue to execute traditional internal communications; leveraging the refreshed Workforce enablement strategic guidance.
2) End to end enablement of GCG workforce in support of:
Corporate character and values
Global IBM brand image
Informational communications (e.g. GCG strategy, winning with integrity )
Required Skills:
Strong English & Chinese written and oral communications skills.
Deep understanding the GCG workforce within IBM, and an appreciation of the different routes and message delivery vehicles that can be used to reach them
Ability to foster culture change; apply and translate business strategies to target audiences; strategic thinking and problem solving
Experience in proactively identifying communications opportunities and executing supporting programs
Knowledge of internal communications tools and processes, including web, new media, social networking, etc.
Problem Solving: Uses creativity and business judgment in maximizing communications effectiveness, often going beyond traditional approaches and techniques. Develops and recommends new communications efforts that can benefit the organization's image and business success. Works on improving and streamlining department procedures and processes.
Impact on business/scope: accountable for the effectiveness of individual assignments and their impact on department results or the overall communications program.
Required
Bachelor's Degree
At least 8 years experience in relevant working experience
English: Fluent
Chinese simplified: Fluent
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
公司介绍
联系方式
- Email:jjiawei@cn.ibm.com
- 公司地址:盘古/环宇/钻石 (邮编:100000)