北京 [切换城市] 北京招聘北京市场/营销招聘北京市场/营销/拓展经理招聘

Marketing & Communications Manager(职位编号:S_D-0768584)

IBM China

  • 公司规模:1000-5000人
  • 公司行业:计算机服务(系统、数据服务、维修)

职位信息

  • 发布日期:2015-06-30
  • 工作地点:上海
  • 招聘人数:若干
  • 工作经验:8-9年
  • 学历要求:本科
  • 语言要求:英语熟练
    普通话熟练
  • 职位月薪:面议
  • 职位类别:市场/营销/拓展经理  公关经理

职位描述

Job description

This position performs in a role in the following disciplines:


Executive Communications: Generate new, creative and leading thoughts to articulate the company strategy, priorities, key messages, mission statements and value statements mainly through GCG GM’s communications and a variety of campaigns and methods, while focusing on strategy/direction for internal executive programs. Polish the image of, and write internal speeches/memos and create presentations for GCG General Manager

Employee Communications: Translate business strategies to targeted employee audiences. Apply communications change management principles in identifying common objectives, while building communities to execute shared goals. This position also helps to lead the employee-to-employee communications and collaboration initiatives by working closely with other key stakeholders such as HR, IBM Club, Volunteer Associations, CC&CA, Brand System teams.

Web/Intranet Communications: Create web workforce enablement strategy, plans, while developing employee-to-employee communications strategy/programs. Utilize knowledge of web technologies to apply user-center design and usability principals for the web. May also write and edit articles for the web.


The key responsobilities of this position include:

1) Determine GCG GM Executive Communications priorities

Create strategic messaging in support of the company strategy and business priorities

Provide advice and counsel to GCG GM and senior executives on a variety of issues

Develop and execute global and GCG communications campaigns (using a variety of channels, e.g., w3, speeches, social media, conversation modules etc.) that create awareness and understanding of key issues and opportunities across a spectrum of topics, e.g., strategy, business priorities, culture, values

Create initiatives that help IBMers become confident users of social media

Create informational communications

Leverage the most innovative forms of collaboration and communication; nurturing a caring and eminence culture that support the sustainable growth of IBM in GCG.

Continue to execute traditional internal communications; leveraging the refreshed Workforce enablement strategic guidance.


2) End to end enablement of GCG workforce in support of:

Corporate character and values

Global IBM brand image

Informational communications (e.g. GCG strategy, winning with integrity )


Required Skills:

Strong English & Chinese written and oral communications skills.

Deep understanding the GCG workforce within IBM, and an appreciation of the different routes and message delivery vehicles that can be used to reach them

Ability to foster culture change; apply and translate business strategies to target audiences; strategic thinking and problem solving

Experience in proactively identifying communications opportunities and executing supporting programs

Knowledge of internal communications tools and processes, including web, new media, social networking, etc.

Problem Solving: Uses creativity and business judgment in maximizing communications effectiveness, often going beyond traditional approaches and techniques. Develops and recommends new communications efforts that can benefit the organization's image and business success. Works on improving and streamlining department procedures and processes.

Impact on business/scope: accountable for the effectiveness of individual assignments and their impact on department results or the overall communications program.



Required

Bachelor's Degree

At least 8 years experience in relevant working experience

English: Fluent

Chinese simplified: Fluent



IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

公司介绍

IBM(国际商业机器公司),创立于1911年,是全球 IT 产业一家百年企业, 也是全球规模最 大的科技公司之一,业务遍及170多个国家和地区。IBM 转型成为一家认知解决方案和云平台公司,持续借助创新科技、行业专长、诚信助力商业和社会发展。2018年全年总营收达796亿美元。每年在研发领域的投资超过60亿美元。

联系方式

  • Email:jjiawei@cn.ibm.com
  • 公司地址:盘古/环宇/钻石 (邮编:100000)